"Socially Acceptable: Redefining Brand Engagement in the Digital Age" In our world touched by a pandemic and slowly regaining its normal cadence, one aspect that has held its ground is our increased dependence on social media. In the past two years, over half the consumers worldwide have taken to social media more frequently than ever, […]
Greetings, thirsty Thrillers and Chillers of the marketing world! Derek here, your favorite marketing guru, doing my eerie dance through the haunting halls of digital marketing. Today's titillating tale comes from the crypt of content creation, with a spine-chilling martini twist. Bacardí, the famed rum brand, is raising spirits - and hairs- this Halloween with […]
## Peet's Coffee Gets a Fresh Cup of Marketing Tactics There's a latte going on in Peet’s Coffee Camp as they recently brewed a flavorful, high-octane marketing campaign that introduces its latest brand vision, “Coffee for Coffee People,” and trust me, it's brewing up some real goodness! This little fruity nugget of news was served […]
## Defying Convention: Samsung's Metatextual Campaign and its Impact on Digital Marketing In the ever-evolving sphere of marketing, being cookie-cutter won't get you far. Samsung and creative agency BBH USA recently demonstrated this by breaking away from the typical tech gadget advert’s mould while crafting a new promotional strategy for the Galaxy Tab S9 Series […]
## Breaking Boundaries: Samsung Redefines Tech Advertising with a Meta Approach In today's market, diversity is a little taste of marketing heaven. A degree of familiarity can lend comfort, but when all ads start to blend into one, it's time to shake things up. Enter Samsung and BBH USA, throwing convention to the wind and […]
Title: Champion: The Brand That Transcended Sports and Embraced Change Derek Here! It's time to lace up those sneakers, sling that gym bag over your shoulder, and get ready for a whole new game. This is no longer just about the net, the touchline, or the field; it's about becoming Champions in every sphere, in […]
Hello, juicy marketers! Ready for a hot serving of digital marketing insights? Circle around the campfire because today we're discussing Kraft Heinz's fresh-off-the-grill campaign for their new Grilled Cheesies line, and what this means for digital marketing - and of course, for Juice.ai. Kraft Heinz has brought the sizzle and the smell of grilled cheese […]
Cue the lights, grab your glowsticks and prepare your taste buds! Famed fast-food giant, Burger King, has partnered with the acclaimed DJ Steve Aoki to remix the Whopper jingle, a viral sensation that has seriously shook the internet world, as revealed to Marketing Dive recently. In a harmonious (pun totally intended) collaboration with Paramount Brand […]
Well, it seems like the king of burgers has found its knight in shining armor: No one else but the star DJ and music producer, Steve Aoki. In a musical partnership that's got fans and foodies alike drooling, Burger King and Aoki have teamed up to remix a Whopper jingle, creating a spicy digital marketing […]
