Articles By Derek Sturman

CEO-CMO Partnership Vital for Business Growth, McKinsey Report Finds

CEO-CMO Partnership Vital for Business Growth, McKinsey Report Finds

Title: Understanding the CEO and CMO Tango: Navigating the Murky Waters of Marketing Dive Brief: The importance of a strong relationship between the CEO and the accountable marketing executive, often the CMO, has been highlighted by a new survey report from McKinsey & Company. Despite the high correlation between this relationship and business growth, a […]

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"Boost Your Marketing Strategy: Learn from Pom Wonderful's Innovative Halloween Campaign"

Juice up your Marketing Strategy with Pom Wonderful's Creative Campaign This Halloween, various brands managed to find the spooky side of everyday products ranging from candy to furniture. Pom Wonderful, the pomegranate juice brand, put an innovative twist on this trend by focusing on something truly haunting: free radicals. These unstable molecules, linked to diseases […]

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Pom Wonderful Casts a Spooky Spell on Health Marketing This Halloween Season

Pom Wonderful Casts a Spooky Spell on Health Marketing This Halloween Season

Get into the Halloween 'spirit' of marketing with this juicy bunch of digital marketing trends. It's no 'trick', folks, some brands cast a 'spell' on consumers during this ghoulish season, invoking the spookiness in everything from candy and tacos to—a personal favorite—pomegranate juice? Yeah, you read that right! Pom Wonderful, that delicious pomegranate juice brand, […]

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Meta Platforms Skyrockets with 23% YoY Revenue Growth in Q3 2023, Instagram's Reels Feature Crucial Contributor

Meta Platforms Skyrockets with 23% YoY Revenue Growth in Q3 2023, Instagram's Reels Feature Crucial Contributor

Juice up your digital marketing, folks! Meta Platforms put the pedal to the metal in Q3 2023 with a stunning 23% YoY revenue growth, reeling in $34.1 billion. Not just that, the daily and monthly consumption of Meta's family of apps—in case you've been living under a rock, we’re talking about Facebook, Instagram and WhatsApp--increased […]

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Advertising Week New York 2023: A Sneak Peek into the Future of Digital Marketing

Advertising Week New York 2023: A Sneak Peek into the Future of Digital Marketing

Picture this: Thousands of marketing aficionados swarming together in the heart of the Big Apple, all there to soak up the industry's latest and greatest insights at Advertising Week New York 2023. Lights, camera, action – the marketing edition. For fresher-than-fresh ideas, executives keen for a deep dive into the trenches of marketing found sanctuary […]

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"Gap Hopes to Overturn Struggles with Star-Studded 'Gifted' Campaign"

“That's a Wrap for Gap's Struggles and the Unveiling of their ‘Gifted’ Campaign” Today, the stage was taken over by Gap's revolutionary ‘gifted’ campaign, aimed at creating a whirlpool of self-expression and individuality in this year's holiday marketing scene. Let's unwrap the surprise together! What's In The Gift Box? Gap rang in the holiday season […]

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Gap Launches Star-Studded

Gap Launches Star-Studded "Gifted" Holiday Marketing Campaign Amid Sales Woes

Ready your horses, marketing aficionados of Portland, Oregon. 'Tis the season of giving, and Gap has decided to wrap up the gift of creative marketing campaigns, all satin-bowed for your learning (and inspiration) pleasure! In a recent story shared with Marketing Dive, Gap announced its holiday marketing campaign, idolizing the joy of self-expression and selectively […]

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Doordash, Taco Bell Invest in Customer Loyalty, Revamp Marketing Strategies for Increased Engagement

Doordash, Taco Bell Invest in Customer Loyalty, Revamp Marketing Strategies for Increased Engagement

Greetings, Juice.ai mavens! Let’s gobble up some marketing wisdom, the way Taco Bell aficionados chow down on Cheesy Gordita Crunches on a Tuesday night. Advertising Week New York was in full swing as DoorDash's CMO, Kofi Amoo-Gottfried, had a little fun at our expense, quipping about the challenge of fostering customer loyalty. Just the way […]

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NYC Advertising Week Highlights Brand Loyalty Strategies by DoorDash and Taco Bell

NYC Advertising Week Highlights Brand Loyalty Strategies by DoorDash and Taco Bell

#Teaming Up to Taste Test Brand Loyalty Greetings, juicy marketers! The city that never sleeps – New York – hosted this year's Advertising Week Conference, and loyalty was on the menu. Yep, you've guessed it, fancy execs in logo-clad t-shirts descended upon the Big Apple to discuss how the heck to lure and love customers […]

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