Articles By Derek Sturman

Harnessing AI for Brand Loyalty: Insights from DoorDash and Taco Bell

Harnessing AI for Brand Loyalty: Insights from DoorDash and Taco Bell

Brand loyalty isn't just a lofty notion in the realm of marketers; it's a strategic conundrum that doesn't cease to tantalize the best of brains in the industry. At the heart of this enigma is a central question: How can you consistently win a larger share of your consumer's businesses? This query reverberated through the […]

Read More
General Mills Revamps Classic Snack Brands to Target New Demographics and Combat Market Disruptors

General Mills Revamps Classic Snack Brands to Target New Demographics and Combat Market Disruptors

In the world of quirky fruit snacks, a time-honored favorite, Gushers, is catching the waves of brand refresh that’s been sweeping the year. And they're not alone. Big brands have been twirling up new spins on old products, repackaging nostalgia with a dash of innovation, with General Mills leading the snack-pack. This revamp exercise, surprisingly, […]

Read More
Wendy's CMO Channels Taylor Swift Influence to Surpass Burger King, Rise to America's No. 2 Burger Chain

Wendy's CMO Channels Taylor Swift Influence to Surpass Burger King, Rise to America's No. 2 Burger Chain

It seems fast-food giant Wendy's rising star, Global CMO Carl Loredo, is riding high on inspiration derived from an unexpected source. The executive unapologetically champions pop queen Taylor Swift as his marketing muse, a fact proved in a recent conversation with Yahoo! Finance's Brooke DiPalma. What on earth could a masthead QSR marketer see in […]

Read More
Advertising Week NY Spotlights AI Revolution and Retail Media Boom in Marketing Industry

Advertising Week NY Spotlights AI Revolution and Retail Media Boom in Marketing Industry

RISE AND SHINE, MARKETING MAVENS! It's showtime in Manhattan, as Advertising Week New York has painted the Big Apple red (no, really, even Geoffrey the Giraffe, the Jolly Green Giant and the Oscar Mayer Wienermobile made an appearance). For four dazzling days, advertising's finest will take center stage to discuss the latest secrets, strategies, and […]

Read More
Jack in the Box Stirs Halloween Spirit with Scary Good Marketing Campaign

Jack in the Box Stirs Halloween Spirit with Scary Good Marketing Campaign

**Call the Ghost-Busters, Jack in the Box is Unleashing Monsters** If there is one thing Jack in the Box knows how to do, it's raising eyebrows. This Halloween, they’re cooking up more than just tacos. Buckle up, fellow marketers, it’s time to unpack this deliciously devilish scoop. To mark the return of Monster Tacos and […]

Read More
Jack in the Box Spooks Customers with Halloween-Themed Marketing Blitz

Jack in the Box Spooks Customers with Halloween-Themed Marketing Blitz

**Jack in the Box Turns Tacos into Terror: Breaking Down a Monstrously Successful Marketing Strategy** Once again, it seems Halloween has more up its sleeve than just ghosts and pumpkins. As the spooky season looms, nothing pairs better with this eerie holiday than the release of spine-chilling ads. American fast-food restaurant chain Jack in the […]

Read More
Personalization and AI: How Mailchimp's 'Clustomer' Campaign Reimagines Marketing Strategy

Personalization and AI: How Mailchimp's 'Clustomer' Campaign Reimagines Marketing Strategy

## Turn Clustomers into Customers with Personalization Just picture one enormous, tangled ball of humanity all clamoring for your product at once - a daunting sight, isn't it? That's pretty much what customers look like from a marketer's perspective when businesses fail to apply personalization in their marketing strategy. So let’s dive into the marketing […]

Read More
McDonald's Recipe for Success: Harnessing Big Data to Win Over Gen Z Customers

McDonald's Recipe for Success: Harnessing Big Data to Win Over Gen Z Customers

## McDonald's Secret Sauce: Raking in Big Data and Doing the Data Dance New York - The Golden Arches are golden for more than one reason these days. McDonald's has been painting the town red (and yellow) with a successful run of high-profile partnerships with pop culture icons. The fast-food giant has also made significant […]

Read More
Leveraging the 'Swift Effect': A New Era of Celebrity-Influenced Marketing Flourishes

Leveraging the 'Swift Effect': A New Era of Celebrity-Influenced Marketing Flourishes

Picture this: you're riding high on the popularity wave of Taylor Swift's stardom and your brand has never been more in the spotlight. Your relationship with her; however, is not romantic but economic. We're talking about the transformative power of T-Swift's influence on brands she's never even interacted with. Since her mega-successful Eras tour and […]

Read More
Juice Beta is ending July 1st! Subscribe before end of month to lock in Juice Plus for 50% off!
$49 $25
Sign up now
Juice Beta is ending soon! Subscribe now to lock in Juice Plus for $49 $25
Sign up now
cross