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L’Oreal is one of the largest cosmetic companies in the world, with over $14 billion per year revenue! They are also one of the most well-known brands in the beauty industry due to their quality products and marketing strategies.
Their Product Lines include everything from hair color and foundations to concealers and nail polish. Many people know them for their popular lipsticks like Glossy Nectar or Lipstick On The List!, but they have many other product lines that do not have as catchy a name.
This article will talk about three of these less famous brand names: Azzaro Naturalistica, Vintique, and Trish McBrayer’s (aka Trinita) new natural line, “Trinidad”. This company was founded in 1976, making it older than some of the parents who work at this organization!
A little reminder: Companies such as these contribute to the economy by spending money buying resources, advertising, and running promotional events.
Since its creation in 1909, L’Oreal has consistently invested in innovation, research and technology to bring best-in-class products and services to beauty devotees worldwide.
Since then, it has become the leader in cosmetic science and product development. This includes developing new formulas and technologies that meet or even surpass international standards for safety, quality and effectiveness.
More than 80% of L’Oreal’s sales are outside of France — almost exclusively through direct selling across 52 countries and territories.
In fact, more than 70 percent of L’Oreal’s total revenue comes from abroad! The company generates over $10 billion USD per year.
Given this success, it makes sense that the organization would want to expand internationally. But what kind of business model works when you're exporting most of your goods?
That's why since 2012 L’Oreal has operated as an SOE (self-owned enterprise) -- which means we own our company and run it like a true subsidiary. We have our own board of directors, CEO and president, and we keep all profits locally.
This way, we can easily transfer money out if necessary, and we still maintain full control of our legacy. It also gives us better opportunities to invest in future growth because we don't have to worry about external shareholders asking for a return on their investment.
Over the past two years, with an eye towards sustained growth, the company made significant changes to how it develops products and services. This re-design of the internal processes for R&D (research and development) was coined as ‘The Productivity Project'.
This project involved realigning the way that research is organized, changing how information flows, enhancing communication systems, creating standard operating procedures (SOPs), and establishing clear roles and responsibilities.
Another key component was introducing technology into the workplace to improve efficiency and reduce overhead costs.
Since rolling out this redesign in early 2018, there have been many positive shifts, such as improved collaboration, transparency, responsiveness, and engagement. In addition, productivity has increased due to more efficient workflows and lower miscommunication.
What makes The Productivity Project different from other initiatives like these is its focus on supporting all levels of the organization — top down, middle management, and bottom up. It also encourages participation and input at every step, which creates a collaborative environment.
Overall, this redesign has had a substantial positive impact by improving the performance of the research unit while simultaneously strengthening relationships within the organization.
L’Oreal has expanded its business model to include revenue streams outside of direct sales. This is referred to as brand licensing or franchising. Through this, they have partnered with companies to create products designed to be marketed and sold by them.
L’Oreal now offers licenses for brands to use some of their products and/or logos within their own marketing materials. These brands can even produce their own versions of some of our top selling items such as The Perfect Natural Hair Brush or The Best Blow Dryer!
This article was inspired by an announcement made last week where it was reported that L’Oral had acquired Revlon’s cosmetic line.
The rebranding was officially unveiled in May this year as L’Oreal Paris. In an effort to position itself more clearly under its own name, it is thought that the change will help solidify its status and reputation.
The company says that the new look reflects its legacy while projecting what they call a 'vision of beauty'. They describe the new logo and color palette as elegant, feminine and optimistic.
In addition to changing its official branding, the company said that it would be introducing several new products including anti-hair loss treatments and eye care therapies during Q4 2019. These include Tonic Hair Therapy for men's hair loss and Ombre Nourishing Mascara for those looking to add some extra depth to their lashes.
Since its founding in 1911, L’Oreal has experienced significant growth both globally and within Europe. The company grew through aggressive acquisitions as well as developing their own brands.
In recent years though, it has become increasingly difficult to achieve global success for L’Oreal due to fierce competition. More companies have entered the beauty market with similar products that appeal to just about any style or skin type.
This has left many people with little choice but to try other brands since they no longer feel that they will get good quality product for the price they paid. This is why it has been so hard for L’Oreal to retain their position as top dog in the beauty industry.
They have had to shift their focus away from being known for high end, expensive products and towards ones that are much cheaper. These include things like concealers and fake eyelashes which can be just as effective if not better than some of the premium brands.
L’Oreal has even started producing lower cost foundations and lighter coverage makeup products to cater to those who want slightly less coverage. All this is done while still maintaining excellent quality.
Launched in June this year, L’Oreal Professional offers professional strength products for those who want to give their skin the highest of care.
The range is targeted at individuals with sensitive or dry skin types, as well as professionals looking to improve their personal skincare routines.
Products are labelled with bold colours and clear English descriptions that describe each product.
This includes things like how to use the products, whether they are dermatologist tested, and what benefits they will have.
It is important to note that although some items within the collection are professional strength, none of them are actually marketed as such. They all say “professional grade” on the packaging.
This comes as no surprise given that L’Oreal has been producing professional quality color products for over 100 years! The company was founded in 1897 by Eugène Schueller who made his first batch of hair dye using extracts of henna leaves. Since then, it has grown to be one of the largest global corporations in its field with nearly 80% market share across all categories.
In fact, back when Schueller started business he did not even call his product dye, but rather polish or cream because it seemed like a more natural way to describe beauty products.
Since then, they have continued to innovate and develop new ways to enhance people’s appearance through cosmetic science. All of these innovations have been designed to make users look better than they would otherwise without them!
It is important to note though, that none of these changes were purely for profit. Rather, they have always focused on improving peoples’ self-confidence and overall aesthetic appeal.
This comes in the form of their Instant Light Skin System, which is designed to help people achieve lighter tone within one use. The system contains two products that work together to lighten your complexion - Meladerm Whiteness Activator and Perfecting Translucent Powder.
The first step in using this system is to mix a small amount of Meladerm with some water or saliva. You are then asked to apply this gel onto your hands, leaving it to dry for an hour before washing off as usual.
Once dried, you can add some powdery translucent material into your face to match the natural color of your skin. This will blend in and protect your current layer of suncreen so you do not have to worry about that!
This article should be written by someone living outside of North America.
