By Amy Cogan, from her book “The Book with No Name.”
Style is an interesting subject. Some would say that style is everything, that it explains why one person writes like Tolstoy and another writes like Miller. I believe that what we write depends on who we are, more than anything else.
However, I also believe that there are ways to improve your writing style. If you read literature written by people such as Hemingway or Tolstoy, you will find that they use language which flows easily and has little stress.
It is not strange for them to repeat words or have multiple sentences which sound alike, but this is something rarely seen in modern writers. Avoid clichés.
This means don’t use clichés; if you do, then don’t worry, but try to avoid them.
Try to be original, even if you are simply describing how someone looks (i.e., telling instead of asking a question), expressing a thought or idea whose time has never been used before.
You can read well-written books for copywriting lessons, too. If you don’t have any writing samples that are well written, or if you want additional training in how to write better words and phrases, you can always look at tutorials online.
There are many free tutorials out there so you should have no problem finding one to suit your needs.
But remember, just because something is free does not mean it is good. There are lots of paid tutorial sites, too, which give feedback on techniques.
If you need help from a professional, try searching for authors who may be willing to coach you either via email or in person. Or maybe you find another author useful and would like to work with them? Coaching is great for some people but not all.
It depends on what issues you might have as a writer.
Social interactions are becoming more commonplace as technology advances. More and more customers (and potential customers) are using social media platforms like Facebook, Twitter, and Google+ to contact businesses. These platforms can be used to send messages, make requests, share updates, and ask questions and comments.
These acts are called touchpoints. And because people use the internet to find information about products and services, companies need to create interactive touchpoints to keep their messaging clear and consistent.
Interactive touchpoints are opportunities for customer service agents or salespeople to interact directly with consumers. They help establish trust in professionals who may be selling something that is hard to understand or cost too much.
By creating these direct connections, buyers feel better able to communicate with the company. It helps them feel more comfortable with the product or service they are buying.
Sales representatives can easily create an interactive touchpoint by sharing a message on their website dedicated to this purpose. Or they could give a weekly or monthly talk regarding things going on at the business and what new features they might have introduced.
All of these efforts should promote conversation and rapport between the buyer and the brand. And talking about the business online will continue to build trust and credibility.
Even if you’re not writing for parents, there are still some great books that will help you improve your copy.
Reading is a very self-developing skill. You can read anything from novels to blogs to educational materials, all of which will help you grow as a writer.
Because marketing to parents requires different techniques than other audiences, there are a lot of helpful resources available. The best way to discover them is by searching online. There are also parent groups on Facebook and social networks where you can find some amazing tips and lessons.
There are several excellent books that teach you how to market to adults. One of our favorites is Marketing to Parents is All about Kids, written by David Novak (also known as Dave Michaels). There are plenty of things you can learn from this book including what makes a parenting page fun or unique, when to use advertising, testimonials, and more.
Another recommendation is Flipping Homeschooledby Jessica Longo. She describes each step in home education with easy-to-follow instructions and encouraging anecdotes from her experience. It helps you look at homeschooling from the perspective of a nontheologizer.
You can start with these recommendations and expand your knowledge base using various links posted around the web. There are many sources of information to choose from.
“You can’t necessarily change anything about your life, but you can create the success that you want in your life by creating a business with solid planning.
Having good planning and writing are two of the most important things when it comes to success in any area of your life.
By having well-thought out plans and doing something different, you can succeed in your ecommerce business.
That way, no matter what happens, you will get the best results from your efforts.
Everyone is hungry for purpose, for something more than mere existence. You’ve got your dreams, I’ve got mine — yours could be better if you knew how to align yourself with passion.
Why don’t we do what we want to do? This question brings us back to the theme of this book. The reason why most people don’t live their dreams is because they don’t know what them is.
Humans are inherently selfish creatures, so often our true desire is to help others in some way find success.
However, due to social conditioning and fear of looking like fools, we never actually think about doing such things. We end up helping other humans only through third parties (inertia), or via volunteer work (also known as “shoulding”).
What if there was a way to magically connect ourselves with like-minded individuals to achieve these goals?
That’s where the concept of joining an online community originates from. Let me tell you a little story. A few years ago, I met someone who had created a group within Facebook devoted to achieving personal achievement.
I joined right away and started having friends outside of it. And then those friends began sharing links to resources that helped them lead a good life. I ended up finding myself reading lots of books related to health, happiness, and productivity.
Here are all the different ways that businesses use to get more customers. Most of them will work for you, but your goal should be to figure out how to put these techniques together in a way that works for you.
The first is by giving people a reason to trust you. Because you can be such a person, they can start with a level head about making a purchase. You build up their confidence through words and actions.
You help them see or feel what it would be like to have you as a customer. On some emotional level, they’ll want to give you something for buying from them.
Then why not sell your product directly? Because you helped them grow when they bought it, there’s an investment that compels them to buy again. Just look at the success Facebook has had by offering unlimited support and using it to bring back memories of shared experiences.