Marketing is evolved. And to be successful in today’s marketing environment, you need to evolve too.
That’s where Tom Zigarmon steps in. He’s one of the most experienced people in online networking and blogging. His brand alone has authority because it was featured in big-name magazines like Forbes and Inc.
He hosts live interviews along with webinars for anyone wanting to learn more about marketing from an expert perspective.
As someone who’s built multiple brands, from the very beginning, he offers advice and lessons that can help you grow your business or personal brand.
His biggest strength is his take-no-prisoner approach to selling products and services. He will tell you exactly what he wants and doesn’t want to hear anything else.
He understands that sales conversations are awkward, so he makes them fun. He turns these into opportunities to get to know each other and helps guide the conversation towards getting to know him as person.
This allows the interview to flow easier and the audience gets to know why he believes in what he does and how he stands behind his opinions.
Online marketing has changed the way people find, connect to and purchase products and services online. But how do you know if you’re doing it right?
Content management refers to the process of creating written articles that are published in blogs or other websites. The topic should be educational and helpful to your audience.
Customer service includes all the ways you give people support for their product and/or business using email, chat, and other methods.
Personalized emails include sending information that is relevant to each individual reader. This may be newsletters, brochures, invoices, orders, announcements etc.
Social media promotion involves spreading news and views and connecting with others who share similar interests and concerns.
Website design encompasses the many ways we encounter web pages and interfaces. However, mobile apps, sites, and processes can be wrapped up into one interface or another.
These are just tools to make selling easier; they all have different functions depending on the type of transaction. Some even refer to specific sales techniques that will work for particular customers.
In summary, effective audiobook copywriting will help you attract potential buyers, educate them about your content, and connect with them personally so they buy from you.
Believe it or not, there’s an art to selling yourself in public. If you can tap into that art and code your way through, you’ll always end up with fans and followers who love what you have to offer.
You want to appeal to people’s emotions rather than make a mechanical presentation.
The more emotional you are, the more likely they are to trust you and be engaged with you. When they feel like you understand them and their situation, and you’re willing to put effort in to connect with them, they’ll begin to open up to you.
It takes building rapport to get people to pour themselves out to you but you can do it.
With an internet connection, headphones, and enough time, you can create impressive sounding audio content. But getting started with writing a podcast is difficult/time consuming? Here are some tips to get your journey started.
Writing a Podcast
Get yourself organized as it’s one more thing that you will need to do if you want to write a good podcast.
List all of the topics you want covered in your show. Let this be the roadmap for your project. It will help keep you motivated and moving forward.
Next, try creating a timeline for your podcast. This should give you a sense of accomplishment when it comes out.
Finding guests who will dedicate part of their time to talk about something related to what you’re talking about (that isn’t you) will make your podcast better.
That way people will have an opportunity to learn more than just coming onto your show. Your audience would also love to hear other voices.
Finally, put your thinking cap on so you can really organize how you plan to cover these topic sections during the show.
Today, more and more people are turning to digital media for education. Digital audiobooks have become very popular in recent years because you can listen to them at your own pace.
You don’t have to be prepared or go to class to hear a lecture. With audio books, you can learn things non-stop.
Also, learning videos allow you to watch as many tutorials as you want to help take out some of the stress from studying movies.
On top of that, downloading an album will let you enjoy your favorite songs without having to pay money for them.
Finding good reading material is important no matter what platform you use to gain knowledge. Audiobooks provide a way to get access to high quality readings that may be expensive to purchase otherwise.
In my opinion, one of the greatest things about being an entrepreneur is having the ability to determine your own direction.
Rather than have someone else tell you what’s good for you, find out what they are telling you that you don’t know about.
Listen to how other businesses talk about their experiences, because this can help you identify problems in your industry with more accuracy. Heading back to the beginning has been helpful for me.
I remember hearing all the different ways people talked about their beginnings online, and thought pattern helping me get some inspiration for my starting points.
These days it’s easy to access information via computers or smartphones.
There are many free resources available such as google docs to track down interesting statistics, and twitter feeds to keep up-to-date on words and phrases associated with search engines.
By applying these insights into everyday language, you can better communicate ideas and messages that are important to listeners.
Even if you’re not in the marketing or business sector, it is helpful to listen to interview podcasts of other people who are already doing what you want to do. You can find interviews online or via your phone app!
They talk about topics that matter to customers, and how they found success. It sounds super fancy, but it’s really just talking with others who are like-minded.
Listening to interviews gets your mind thinking about content production and sales strategies. Then, spend time crafting an interview guide to use when interviewing potential clients.
This way you know where their answers begin and where they end up going. It also helps those conversations have more flow as you only have to write one draft of the question list.
You can then edit these questions to get very good at asking great followup questions. And for extra credit, download apps such as Audacity, which will let you convert your audio files into various formats.
That’s why we call them “copycat projects” – because all you need to do is take any existing project and replicate the results. No real work, right?
So grab some coffee (or hot chocolate) next week and we’ll see what sound effects we can create.
Youtube is the world’s largest video-sharing website. If you don’t already have a youtube account, create one.
If you do not have an account, click on “Sign up now” and fill out the short form providing your name, email address, and creating a username and password.
You will need to add videos to your channel for people to watch. The more channels you subscribe to, the bigger your audience will be.
Channel viewers can find things you have made with your camera, videos about music or food that interest you, as well as shows you have made running your channel.
Some of the popular youtube series include How To Do Something, Creative Cooking, Movie Moment, Real Life Fun, Journey Into Healing, etc.
People make lots of videos using their cameras, phones, and other recording devices. From time to time, search online for new videos and let them know about them.
Mostly use YouTube for teaching purposes, but you can also use it for business reasons. It is free and easy to use. You can put your information into videos, which are easy to share.
And once you start sharing these videos on social media, they get much wider exposure.
Bottom line – helping others takes work, but you can still generate revenue quickly using services like Vimeo, Udemy, Teachable, Voxable, and Smartview.
Are you including social media in your advertising budget? If not, you should! Even if you’re just considering it, that’s already a better use of money than most companies spend.
Why is that? Because studies show that Facebook drives more traffic to websites, as compared to other forms of advertising.
Moreover, sharing content on social media also helps increase brand awareness, which is always important, but especially during the holidays or between March and May, when people are looking for deals.
Social media may not be a complete solution for every business -- but they’re almost impossible to ignore. In fact, according to one study, online consumers made their final purchasing decisions within 24 hours of searching for information about products or reading reviews about brands.
That means customers who visit your website from a social posting are probably going to buy something too.
It all adds up to this conclusion: keep doing what you’re doing, but include social media marketing in your advertising strategy. You can still advertise using ads, but blogs and posts are far less expensive and effective.
Consolidate accounts and projects by linking social media channels so that people don’t go crazy trying to find different places to get lost in. You can even combine social media with emails and phone calls to provide extra guidance.
Of course, you could also write an ebook or record a podcast detailing how to best utilize social media for