Writing professional content for your business has never been easier. With this effective copywriting course, you will learn how to use language that attracts people and gets your message across.
All of the lessons from the class will be written down in one place so you can refer back to them as needed. You also have access to future training on top of this current week's lesson.
With these weekly sessions, you gain expertise about writing for different platforms and areas of interest. And with all of the resources listed below, you will be able to create more sales leads, grow your audience, and enhance what you offer.
For example, add quotes to grab attention or improve flow by adding punctuation or sentences. We provide tips on how to best write an email pitch that will get results.
Technology has brought about new opportunities for businesses to advertise their services and products, such as social media sites like Facebook or Twitter, used here by many companies to promote theirs. However, before you go and create content for these platforms, it is important to understand what online marketing means and how it can help your business grow.
There are several different channels that are widely accepted in digital advertising, including Google AdWords, Bing Ads, Facebook Ads, Instagram Ads, Snapchat ads, email campaigns, search engine listings (such as Yahoo! Search Marketing), and more. Each of these channels has its own unique code language, which makes them difficult to manage effectively if they’re handled directly by one person.
By having someone focus on online marketing, this allows all the other people in your organization to concentrate on running their area of responsibility efficiently. This individual could be designated as the “Online Marketing Manager” or some similar title.
They will work with you to implement strategies into your website and spend time educating others in your organisation on the importance of internet marketing.
The course will help you to learn how to write good content for your website or business publication. You will also get an opportunity to interview Chris Ingham, author of the best-selling book "The Art Of Selling Yourself".
Chris is the founder of Contently.com, a platform that helps companies sell themselves and their ideas directly to customers. He has written several books and hosts writing workshops around the world.
He was one of the first people in the industry to publicly claim that sales were playing a significant role in content marketing. Through his videos and writings, he has helped thousands of businesses find ways to communicate more effectively with consumers.
How would you describe yourself professionally?
What was the hardest thing about learning to market yourself as a writer?
Have you ever had any trouble describing your professional skills? Why do you think that is?
Writing a paragraph based on the following topic and bullet point is one of your copywriting skills tests
Topic: How to Live with No Money
Bullet point: Introduction
Paragraph: Living without money is a great way to revalue life as it is, and live it as you want it to be. You can do this by living a simple, conscious life.
There are no bills to pay, so you can spend your time doing things that you enjoy. This can include going out, staying in, reading, or writing online.
You can also have more control over your environment and choose what you eat and how you dress. And you can decide how much you contribute to charity or other causes.
What’s not to love about living a rich life?