Now you know what to offer and how to sell it, let’s talk about building up some incentive packages.
If you can afford to pay for them, of course, that is wonderful; however, keep in mind that money is not always an effective drawing card.
You can be offered something for nothing or just cheap (like box tickets for a game price), but still find ways to incentivize people to do things.
For example, offering breakfast coupons at no extra cost may be all that is needed to attract a customer to visit your restaurant.
Free stuff works, especially if they get to choose when and where to grab one.
It’s also a nice touch if you can provide proof that any given prize will have improved their health or life experiences.
That way anyone can see for themselves whether these prizes are worth having.
Regardless of what you call it, if your content is inconsistent, or not well written, then your readers will know it.
They will read one phrase and get a sense of how to write all sentences with the same tone, style, and word choice.
You can have the most innovative ideas, but people don’t want to listen unless they see you trying new things. Consistency is what takes an idea from inspiration to implementation.
Writing is no different. There are many grammar rules that help make words flow as naturally as water flows down a pipe. But without maintenance, those rules will hold you back in the creation of your content.
It’s like exercising. If you work out once a week at random times, you’re going to lose weight faster than if you go running every day. You need to maintain progress by sticking to a schedule — working out twice a week for continued results.
Content evolves. Although we often focus on grammatical issues when reading blogs, inconsistencies in writing styles can really put us off. We look for differences in language usage, spelling, and sentence structure.
We expect formal writing accompanied by hyperlinks and footnotes. When we find something else, we feel surprised and unsure about whether to assume their writing style is informal or authoritative.
Always start with your product or service. Then, try to justify how it is beneficial for the customer.
Let’s say you sell hair gel. You can write something like this: “My hair spray will keep your hair smooth and clean for at least three days.”
Or you can rewrite that same statement to show your goal of keeping customers satisfied: “Our shampoo will make your hair feel smooth and luscious.”
By explaining what the product does for the user, you are also showing them that you care enough to offer a good deal.
Another way to use this example is to return to your hair-gel selling friend from earlier and ask him or her why they want to buy your product.
Probably because they heard about it through advertising or by word of mouth.
If you’re going to speak with someone, make sure that it is not talking down to their level. You need to be aware of your potential listeners’ perceptions about you; therefore, you should know how language affects behavior.
The way you say things is very important. For example, studies show that men talk more than women, so if you bring up a topic related to this one, then expect the conversation to shift towards yours.
Also pay attention to how you pronounce words. If you pronounce words like “you” and “your”, then most people will get that there is a higher probability that you are talking to a woman. When speaking with male speakers, try to sound slightly deeper than usual and soften any adjectives by removing the endings.
Men generally trust what others tell them, which can lead to them thinking better of you. Your past experiences shape your views too. Men think back to childhood and establish biases based on what they heard or saw from their parents (even if they were different from each other).
What do they see as interesting?
There’s a reason why some people are attracted to certain characters and not others. The underlying assumption is that those who seek out that character must have something missing in their lives/deserve something extra-whether it’s happiness, success, wealth, etc.
This holds true for everyone, including
Laughter is good for you. It makes people feel better. Using humor in your writing can help attract readers and keep them reading.
Humor can be used in several ways. You can use it to describe something funny that has occurred right before their eyes, like watching a comedy video or listening to someone else laugh.
You can also include humorous phrasing in your copy to make it fun to read. The following examples are word phrases, not sentences.
Many of these have religious origins or cultural norms, so don’t incorporate them into your marketing campaign!
The most common type of phrase is a noun-verb pair with “to” at the beginning. “To Buy” or “To Save” – this translates to “go buy” or “save money.”
“To Sleep” – this means go sleep; “To Eat” – this means stop eating cheeseburgers – start keeping track of how much food you eat.
“To run” – yes, really, we mean it this time. Go out and get moving.
Words are the foundations of every sentence. Without them, your sentences will not make sense and you’ll just be talking to yourself.
Repeating words is an effective way to draw readers into what you have to say while breaking up text monotony. It also makes your writing more conversational.
While repeating words is something that can be done consciously, it is used in copywriting to create feelings of friendliness, familiarity, and intimacy. You want people to feel like they can talk to you about serious topics as friends, so using repeated words helps with this goal.
By making your writing easy to read, you’ll get more engagement and sales from your readers.
If you write in a way that is grammatically correct, you will connect with your reader and they will feel comfortable reading what you wrote.
Color and font are your friends. If you can add color or fonts to make the content easier to read, even if the topic isn’t necessarily related to colors or fonts, it makes things better.
You want people looking at their screen (device) thinking “easy” rather than “blah”. You want them saying something like “oh my God! It has color and fonts! I love this so much!” instead of “oh my god…it’s busy. Everything is overlapping everything else and there aren’t any borders between the elements. My eyes cannot focus”.
Both lines are less likely to cause eye strain and give viewers a better night’s sleep, making your text harder to read causes stress and frustration. Don’t do it.
Even if you’re an experienced writer, always re-read your content before publishing it. You should make sure everything is proper, doesn’t sound weird or inappropriate, and that you’ve covered all relevant points.
When writing a sales letter for publication, it’s very important to pay attention to your wording. While grammar isn’t what makes a good salesman, correct word usage does.
You want letters written properly and intelligibly so that they can be read easily and understand what’s being said. Sales pitches that are grammatically incorrect will never get published.
And even if you write in a way that sounds natural, without using appropriate words, your message may still come across as cheesy or overbearing.
Your goal is to create confidence in the reader by demonstrating that you know what you’re talking about.
They need to feel like you’re trustworthy and confident in what you’re saying. A trusted source provides reassurance that any information given is true and accurate, helping readers trust what you say.
Blog posts with bullets make readers feel like they are progressing quickly through the content. If you want to use more bold action statements, then go for it!
But if you choose to include bulleted lists, make sure that your list words are matching the corresponding items/tasks in the sentence.
Also keep in mind that since you’re probably using a subset of the topic, your audience will be too. They already have an idea about what they want to learn so try not to over-emphasize facts or explanations.
Your job is to read your text as a whole and see where there might be gaps in their knowledge. Then tackle these gaps together into one bundle to easily edit and publish.
Finally, stay within your voice. While you may think that all articles need to sound the same, that isn’t helpful to your reader at all. Your voice needs to shine through every once in a while (when you speak, write, or audio file), but when you’re trying to get someone else’s attention, you don’t want them to hear how much you care.