Now you’re going to edit your sales email, also known as your sale page or website form. Identify places where you asked for information that you already have, add calls to action that make sense, and take away words that are not needed.
Your goal is to use only 30 seconds or less to get readers interested in what you have to say. Then they will need to read more to find out how to contact you. Strong sales letters are written using short sentences with enough clarity to be understood correctly.
You do not want to waste time writing introductions and explanations that no one needs beyond the first sentence. There should be a concise statement telling visitors why they should go ahead and click through to your offer. A few paragraphs then explain different ways to acquire something before it can be bought.
There should be multiple ways to buy or at least three options. People do not like choosing something and being forced to choose it. You can include other options such as buying online or offline but clearly state which option is most effective.
Focus all of your efforts on promoting one option over the others. This way people who see the value in your product will focus on the best acquisition method for them. If someone wants to buy online, let them! They will find a way.
Even if you are using only one letter, you can still manipulate your subject line to ask questions or make statements that will appeal to your prospect.
You can also develop sales pitches under different names such as hot leads, warm leads, prospects, strangers, etc.
These have been tested and work well, but they are not as effective as a name brand lead sentence.
Let’s look at two examples; one of a generic letter used to generate any type of action (such as downloading an ebook), and one that has a specific goal in mind.
The first email asks for feedback on what kind of product the reader would want to buy, followed by three reasons why the customer should purchase it.
Since we’re going to send out this email, it needs to have lots of great content in it. There really isn’t any way around it; people will judge you for not selling something if you don’t give away the information needed to sell to them.
That being said, there are ways to lessen their judgment about what they do buy. By using better sales language, for example, you can make your emails more persuasive.
You can add questions to the end of your sentences to further persuade them to buy. For instance, you could state that someone with your product would save time by doing something so they wouldn’t have to spend as much time doing it again next week.
You can also phrase messages like this: “ I know you too well – through no fault of yours – to try our program, but maybe you can talk one of my colleagues into trying it.” That way, you’re telling the reader you understand that they might accidentally recommend your product, but you want them to help spread the word.
It’s well known that email marketing is one of the most effective ways to promote your product or service.
But did you know it can also be used in direct opposition to your competitors’ products?
Email marketing software helps you generate, organize, and send messages quickly and easily.
You can choose which tools you want to use for sending them and set up auto responders so people who sign up will receive special offers.
There are many free options too, such as MailChimp.
These have basic features but allow you to put together good mailings without investing lots of time in design or technology.
You can even write yourself a letter and then upload it into the program via file attachment.
It allows you to track opens, clicks, and sales directly within the email itself, making it more effective since you don’t need to open each recipient to view what they are selling.
A better way to do this is by using segmented lists. This way you can provide everyone with common information about each individual person.
The next best thing to segmented lists is personalized messages. By creating a unique message for every customer, even if it’s only a few words, you’ll stand out from the crowd and you’ll make a bigger impact.
Your customers will feel like you care enough to get back to them.
It’s impossible to monitor everything all the time, but it’s worth taking a look at each folder once or twice per week.
That way you can stay aware of what people are saying about your business and what they’re asking for. You also want to make sure that anyone receiving comments on your website is still there and hasn’t been swallowed by another company.
Keeping an ear out for complaints in your inbox and watching how customers respond to messages in your office can tell you more than opening up Facebook (which may not show all readers) ever could.
Once you have created some content, then it’s time to sell it. You need to use good words and sentences so that people can understand what you are saying.
You want your message to be clear and concise without using fluff or hype. Your writing should motivate the reader to take action by offering a reward for doing so.
Here is how I would write a sales letter for my online product line.
Offer $7 during our special offer period.
Say that you are going to give away products at an 80% discount for the next 100 days.
Follow up after they enter the deal and remind them that there will be no more purchases unless they receive news of another promotion from you.
Hit them hard now and try to stick something in their pocket before they leave.
Remind them of why they originally bought from you and why they should continue buying from you.
That way they won’t come back thinking about trying someone else. They’ll keep coming back because they know who you are, they trust you and they believe in what you are selling.
Even if you’re not a marketing or sales professional, it can still be helpful to know how to write a good ad. With that in mind, here are some things to keep in mind when writing ads.
First, ensure that your message is concise. People don’t have time to read lengthy messages all day long, so make sure that your most important points are brought out quickly was well as possible.
Furthermore, they should feel safe. Your readers (customers or listeners) shouldn’t put their entire trust in what you’re saying. They need to believe what you say and assume that you would do what you promise.
Finally, avoid using clichés. Find new ways to say old things. But more importantly, stick to quality over quantity. Your aim is to draw people in, so try to use best practices.
By doing some research, you can find out which sales techniques work best for your company and what isn’t worth the money. Look at how other companies have tried to market themselves and see if anything sticks out to you.
There are many great ways to sell yourself or your product. Through researching previous attempts, you can learn from others’ mistakes and get ideas that can help you be more successful.
You can use social media as well as traditional outlets to reach customers. YouTube is very popular these days and has lots of videos about becoming rich and successful. If you have a video product, now is the time to make it known.
Internet radio also works well when used together with television shows. People who prefer audio content love listening to people speak directly into their phones or headsets.
By now, you’ve probably noticed that some of your sales leads are similar to each other. In fact, they start with same few words!
That’s because these common words are search keywords.
And when someone does a search for solutions related to their problem, those words (also called keyword phrases) get very rich rankings in Google and then Bing/Yahoo, and thus, become "keyword plugs"....
Content plug? Yes, fill up all available spaces with this keyword phrase.