Best Copywriting Samples

Create editorial content

Since you’re writing for your own blog, you have unlimited freedom to write what you want.

You can write strong enough prose to make people run away from you because you’re so busy talking about things that matter to you.

And you don’t have to worry about trying something and having it be a hit or a failure – you just have to believe in yourself and your voice.

People are going to read what you put out there into the world, so get comfortable with it being good…and stick with it.

It is impossible to achieve success without producing quality work, but it is also impossible to achieve quality work by throwing money at someone else and saying “do this for me.” You need to understand how to motivate others and collaborate with them to produce quality work.

In order to collaboratively create quality work, you will need to know your strengths and weaknesses and play to those as much as possible. It will also help you learn more about writing and creating projects.

Ask your customers what they want to read about

In an age where people’s attention is being grabbed by digital devices, it can be difficult to get readers to focus on your content.

Ask yourself how would someone else respond when they hear or see your name? Does that person look at you with admiration or indifference? Can they imagine their lives without you?

If you don’t feel a sense of pride in who you are, then maybe it is time to reflect on your work, what drives you crazy, what makes you smile.

You should also think about why you want to do this, as well as how much time and money you have going forward.

It can be helpful to start by asking others for feedback about your writing, but you can also take them into a room and ask them right there.

Offer value in your writing

The best way to win over readers is to offer them value. You do this by giving away something for free, but you also do it by offering valuable content or services.

Your own website will have value if people don’t know about you or your business. By doing things that people normally wouldn’t pay for, like using coupons or specials, you can attract buyers and gain customers.

It’s not just online businesses that give away goods for profit. Many service-based companies such as tech firms and graphic designers use low price points to lure consumers.

You may be familiar with the concept of “free stuff” – products and services that cost money are marked down to entice shoppers into purchasing. Shoppers often feel forced to make a purchase because they want the product or service and/or need the thing that comes with the product.

In marketing speak, this is called a loss leader. A loss leader is an item that carries a high price tag relative to its quality and quantity compared to other items in a store, but still pays well enough that a consumer might feel motivated to buy more than just the loss leader.

For example, a restaurant that offers a popular appetizer at half price all day long is likely making a profit since they would otherwise be losing money on the appetizer. However, we know that people will tend to eat cheap food which can lead to health issues.

Tell a story

Stories are an essential component of great copy. You’ve probably read several pieces this year that have made you stop and think — “This really works? I never noticed!”

The reason stories stand out is because we’re exposed to them all the time. Most people don’t pay much attention to the story behind the news (though some do, being fans of fiction!).

But it’s common knowledge that stories work better when they engage us in some way. That’s why videos of real people talking about their experiences make headlines even while articles written specifically for computers get lost in the sea of web pages.

Stories appeal to our emotions or try to convince us of something using both facts and imagination. And since we’re told stories throughout our childhood, they’re not foreign to us.

Opt for clarity

Most customers will read the opening lines of your content before making any decision. Since you have limited space to write your headline, tell your story in the first few lines.

Let the reader know right away what the main topic is. Then, lead with an affirmation that tells the truth about the product or service being offered.

For example, instead of saying, “ Your business needs a marketing strategy,” say, “ The tools needed to run a successful campaign are available.” You want people to understand the core concept behind your headline.

The subtext of your copy should also guide readers towards buying into the idea of contacting you or taking action on their behalf.

Make use of introverts

Introverts are people who prefer being alone or having their own thoughts. Some researchers claim that up to 15% of the population is introverted.

That doesn’t mean you have to be an isolated hermit living in a cabin in the woods. Many studies show that extroverts aren’t as successful as they once were, which highlights the importance of introspection.

Although less common, there’s an emphasis on understanding the value of listening more than talking. Since speech is money, listening is gold.

Also, research shows that social interactions are better for your health compared to mental stimulation. Both talk-based communication and solitude can help improve our well-being by acting as stressors.

Contacting others helps us feel like we’re accomplishing something, and the act of conversation itself is a form of achievement.

Use visual aids

Although eye movement is one of the most important things in giving people speed to understand what you say, most copywriters don’t realize this fact.

We communicate through the use of our eyes which is why captions or subtitles are used in movies and videos as well as photographs.

People who watch films know that even though they hear words, it helps to have a caption explaining what each word means. It makes reading easier, gives them something to refer to later and allows them to follow the story more easily.

Similarly, using pictures has been shown to improve memory and learning by helping people remember concepts that can be related to images.

When we look at pictures, we pull information from different sources into your brain so that you can better recall the information. Pictures are also hard-wired for memory formation.

For instance, studies show that we tend to remember stories, including dialogue, far more readily when there’s a picture paired with it. A picture will help you memorize something if that thing is linked to another image you already know.

Here are some ways you can use pictures in your writing:

Give readers an introduction to a topic. Include a relevant picture to accompany text that explains the concept.

Let viewers draw their own conclusions after reading a paragraph or section. Give only one idea per paragraph or section.

Plot your content out carefully before adding any words. Try to make the

Find out what makes you unique

Even if you’re already doing a good job of being unique, you should still know how to make yourself more noticeable. Being distinctive is one of the most important skills in copywriting, especially given that it can help you separate your work from other people’s.

You can be unique without being ridiculous or over-the-top. Let’s look at an example.

Suppose you offer a marketing product for men. You are different because you promote a diet free from women. Is this something people would want? No! So you need to decide whether to pursue that market.

But having diversity in your targets is critical to avoid burnout. And being unique can contribute. So find what makes you special and use that to differentiate yourself.

Be personable

You want to give your readers a feeling that they are talking to someone they know. Someone they can trust.

You want them to feel confident in you and what you say.

It starts with how you talk. Replace formal writing with casual language. Call people names instead of sir or ma’am. People enjoy being called by their name (or even just sounding like they know what they're doing).

You also want to avoid too many clichés. Cliché words are words that have been overused to the point where they've lost their meaning.

They are usually associated with emotion, which is why they are often used in marketing. If you go into a speech or presentation saying “I love working at home” or “My team and I work hard every day to make our clients happy”, then you better be delivering on those promises because those words have meant nothing to everyone else.

People will lose faith very quickly.

Your content should never involve using one of these cliché words or phrases. Content is who you are as a writer, so choose words that match the way you write and the topic you are covering.

If you need help finding new ways to use words, there are websites out there that provide guidance. For example, telegraph.co.uk offers tips for choosing vocabulary.

About The Author

Juice Staff Writer
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