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People don’t want to buy something, so you shouldn’t make them think of buying something.
After you have their attention, you can then start the selling process.
Many people do not believe this concept, but trials show that words have the power to change behavior.
A few examples from real life demonstrate how words can influence people. For example, raising your voice forces people to listen more carefully to what you are saying.
In a workplace setting, asking someone to work with you for extra hours shows you care enough to help them.
Similarly, good copy writes itself. When readers look at an article or web page, they should be able to tell whether or not it lives up to its title.
The title should match the content of the page, including the style and language used within it. If the title matches the tone and personality of the site, that will increase the user experience (UI) and loyalty levels.
People are increasingly turning to Google to find answers. If you’re not ranking in the results, chances are your potential customers aren’t either.
That’s why it’s important to have great copywriting titles that rank well. You want individuals searching for solutions to their problems (e.g., buyers) to get quality coverage from top results.
If you don’t have an existing list of customers or investors who might be willing to pay money for what you offer, then you can use Amazon’s keyword tool to get started.
This will help you figure out which keywords people are using to search for products like yours. Then you can start optimizing your content and pages to increase the probability of someone using one of those words.
There are some examples of title tags created by small businesses for various offerings that include sales reports, yoga plans, and health guides.
Most people will hit the “back” button on their browser to buy something else after trying to open a web page. If you can keep someone engaged enough to read even part of your title, they’re likely to be interested in what you have to sell.
Try having an interesting opening hook or lead statement that draws them in. Then try offering details about the price or product later in the title tag.
Most buyers are cautious by nature, so throwing around big words might get your website loaded with potential customers, but the right way to lure them in is via a catchy headline.
It could be a promise of savings, such as “up to 20 percent off” or a question asking if they need help, like “ how does this look?” Also effective at grabbing attention is creating urgency – telling consumers that time is running out for this information, making it more important than ever to take action now.
Urgency often increases conversion rates. Consumers want to feel certain about a purchase, and telling them that you have some bombshell info up your sleeve creates confidence.
Getting straight to the point works better than storytelling because it takes longer to do and requires more effort.
It also takes more mental capacity to process a story. The next step after getting the main idea is recalling memory images and emotions.
That said, there are times when telling a story is necessary.
Names can help you get more customers. By giving people a reason to choose one brand over another, you can start a conversation that promotes all of your products.
When someone sees their name in the title of something, they will automatically associate your product with quality and trust.
You want them to feel confident in making that association!
If you have an online business, using personalization is simple. You just add each person’s first name to the top of their purchases or orders so they are never surprised by what shows up in the billing information.
It takes some effort at the beginning, but it will eventually pay off.
Create a spreadsheet on google sheets ($1), and input the names of your existing clients. Next, go through the list and match each client name to the number from 1 to 5 according to how likely they are to buy from you.
Designate someone (you could use who calls out numbers, for example) to analyze the data collected. Then, prepare a draft list of personalized titles to try out.
Who should you target? Think about which titles work best for your audience. If you sell clothes, then maybe a pretty picture works better than a bold headline.
For advice on writing catchy headlines, see here.
It’s common to have a tendency to ignore headline words in favor of more persuasive arguments made within the text body of an article or page. But you can fix this by using cleverly written headlines to lead with what they say.
Headlines should use powerful phrases that appeal to the emotions, or reasons, that motivate someone to act. If articles or pages need to persuade readers to take some action, then the headline must also give them a reason to choose that action over whatever else they may be doing.
Conversational headwords are conversations people have internally when trying to decide if they will do something. Headlines try to initiate this internal conversation by being captivating and inviting.
They tell part of the story before you hear about it. They leave out the details that would make it less convincing or interesting.
If a headline throws information at you, either because it is catchy or because it tries to convince you something, there’s a chance they’re not telling you everything.
That partial truth might make the statement sound worse than it really is. Instead, use direct and simple sentences to state the key concept.
By having a concise sentence, the listener knows how to process all of the information presented. With a strong single word phrase, the speaker shares their belief (or desire) and why it matters.
This helps them get from point A to B quicker- which is better for
If you’re writing for marketing purposes, your title should be concise and give people an idea of what your piece is about.
You need to capture someone’s attention before they scroll down and read the rest of your content.
Your title should lead them directly into the good stuff. Your titles should be catchy, but still represent how things will be in the body of your copy.
Good web designers put great effort into creating awesome page headlines that grab viewers and inspire conversations.
Good titles hook the reader and draw them in. They should tell you something about the topic of the page or article. If they make it hard to discover, that’s not good.
People don’t read titles is if they aren’t interested in the subject. Your job is to convince them to click on your title so they can get to the content!
You might think people want to know how to fix their cars. You would be wrong!
Most people don’t care about cars. But even if they did, they wouldn’t find the word “fixing” helpful or convincing.
Instead, they’d look for things like “how to live with no car ownership” or maybe more practically, “should I take my car to go ride-sharing?”
Needless to say, these are all poor headlines that do nothing to help you understand why someone would need this information.
What people ARE looking for answers to is whether or not having a car gets them into trouble. Is riding share safe? Does public transport always work late? Are there events every week where we must buy tickets for? etc.
These questions are what help readers determine if they should own a car.
And while answering these questions is up to personal preference, it’s important to keep in mind how much money owners of each type of vehicle
If you can answer that question for every piece of content you write, your work will be more efficient and effective.
Your audience should be asking themselves this same question regarding each article they read.
If their only goal is to earn money from promoting what they write, then they need to consider whether or not the title is good enough (and also how much it costs to promote the book).
You see, when people look for books in Amazon's bookstore, there are all types of different titles with pictures that appeal to them.
Some of these titles have one another through visual imagery or word play, but regardless of how those pages connect together, they still make something important and true – a book!
People who buy books generally already own them; why would they pay $9.99 or even just $4.99 for a book to change their life if they don't think the information is worth it?
Imagine buying a textbook at that price point, half expecting the students reading it to outgrow it within the first chapter. Books like that won't sell.
We all have certain thoughts in our head that we tell ourselves over and over again. These beliefs can be reasons why we don’t accomplish what we want to, or they are excuses we use to not try something.
Examples of thought patterns are “I won’t do any work today” or “My job will go away so I shouldn’t worry about it”.
We tell ourselves these things because we fear failure or insecurity. But here is the thing—it is only after you fail at something does your brain realize that you should have tried!
That’s why there’s always an element of surprise when doing anything new. You never know how good you could really be until you put effort into achieving your goal.
So next time you are trying something new (and we mean ANYTHING), don’t let yourself fall back if things aren’t going as well as they were before. Develop a confidence level that makes sense for the situation and challenge yourself with ways to improve.
Maybe the hardest part about being confident is realizing you are not perfect, but once you get out of your comfort zone, you'll start seeing results!
