Best Search Engine Marketing Metrics

Key performance indicators (KPIs)

best search engine marketing metrics

Several key performance indicators can be used to measure how well your search engine marketing is doing.

However, one of the most important metrics is keyword traffic. This indicator shows you whether people are searching for terms relevant to your website and business.

If no one is typing keywords into their browser, you have likely failed in this area. You cannot manage or optimize other elements of SEO if you do not understand what words people are going to type into their browsers.

Keyword analysis tools such as Google’s Keyword Tool can help you find the right keywords to target. When deciding which keywords to focus on, make sure they are highly targeted and that there is enough competition to keep people interested.

Audience metrics

best search engine marketing metrics

Chartbeat is a very popular tool for beat makers. By using this tool, you can track when people enter and leave your site, their path through your content, and what they finally decide to do.

You can also see who visited your website, how long they stayed for, and what brought them there in the first place. This helps you understand why individuals choose to visit certain websites and not others.

Visitors from Google+ make up only about 1% of visitors but account for half of all visits according to Hitwise. People browsing on smartphones made up 25% of visits but added together, human visits add up just 23% of visits. Only 27% of visits were made via mobile phone.

Snapchat usage has increased 325% since Christmas 2014 and YouTube viewership has dropped 4%. Visit any social media platform frequently to know which ones are gaining popularity and what messages people are responding to.

By having visibility into these metrics, you can optimize your ranking and attract much needed traffic.

Content creation metrics

content creation metrics

Websites are created by content writers, who may be supported by one or more editors. Each page view is recorded in order to determine how many people read it. These count as traffic hits.

More important than that is the amount of time people spend on a given page. How long does it take for them to click through the pages? This number represents visitability.

Also included in visitability metrics is the percentage of visits that end up being permanent residents vs. visitors, whether due to bounce rates (percentage of users who leave your site immediately) or conversion rates (percentage of potential customers who become actual customers).

Social media presence

best search engine marketing metrics

With the popularity of social networking sites like Facebook, Twitter, and Google+ it’s no surprise that more and more businesses are paying attention to these platforms.

Whether you have a company page on each platform or not, your business is being indexed by the search engines. And because everything is connected, if you do anything with your business online, then you need to be consistent throughout every medium.

The best way to show searchers you exist and that you are active is through social media metrics such as likes, follows, and posts.

But consistency isn’t the only thing you need to think about; engagement is key. The better you connect with people online and engage with them, the more likely they are to return to your content, whether it is original or linked from another source.

Social media metrics help gauge how much traffic a given outlet will send to your website, but in order to properly measure its effectiveness, you also need to look at things like click-through rates, bounce rates, and time spent reading articles. These are all indicators of quality of service received and will affect your rankings in major searches.

If you don’t actively promote your content, you won’t get any views. People need to know who you are and what you offer before they’ll start doing research on you. Both off-and on-platform strategies are important for growing your audience.

Ranking factors

best search engine marketing metrics

When you make a request for ranking information in the search engines, then you will be provided with a list of results that show how high your website is ranked relative to other websites that exist in the search engine database for the terms that you searched.

These rankings are determined by different methods, depending on which search engine you’re using, but they all reflect the view that some sites are more important than others in the online community (user).

In order to understand why one site may appear higher on the listing than another, it may help you to know the method used to determine the rank.

Some search engines use an algorithm value to compare two sites against each other, and these values have great influence over accuracy when determining where someone should read their listings.

More often than not, digital marketing companies can create tools to help them track the effects of their efforts from potential visitors. There are many variables that could affect the visit rates of people looking at your website, such as the quality of its content or whether or not there is already a demand for what your webpage promotes.

Tracking analytics helps webmasters, developers and bloggers to evaluate the effectiveness of their past strategies and plan future ones.

Web browsers give local directories the ability to submit new sites for review, so users seeking out businesses or services can find them easily. People searching for internet-based business reviews also look up domains to see if any complaints have been filed about

Quick overview

best search engine marketing metrics

Without going too deep, let’s talk about some of the most important search engine marketing metrics tools can access to better understand your campaigns.

There are three main types of search engines and all need to be monitored in one way or another. That is Google, Bing and Yahoo!

Of course, they all work extremely differently and have different features. What works best for google may not work so well for yahoo! Or vice versa.

Google provides several different options for monitoring your searches including its own website “” and using their app called "gmail". For today's topic we will focus on viewing topics found through the gmail interface.

These topics include blogs you've created, messages you've sent and other documents you've uploaded. These are all available through emailing a specific url.

You can also watch tutorials online that show you how to do certain tasks as well as events such as clicking buttons/links on websites. This helps keep track of what you're searching for throughout the entire web page.

Long-term goal optimization

Even if you have achieved your short-term goals, it is still important to keep optimizing your long-term marketing efforts.

If you had to think about what your next step should be, then you know that there are various ways to improve your organic search engine results page (SERP) ranking.

Consider which steps will help you achieve your goals the most in the short term, as well as taking into account your budget.

Working on brand integrity

best search engine marketing metrics

When you work to develop and maintain brand integrity, you are making an investment in your company’s image and reputation. You want people to think of your company as reliable, trustworthy, and quality; then working on brand integrity is everything to improve what they think of your company.

Brand integrity is when a company uses its name, logo, or other materials to describe itself using words, phrases, images, etc. that tell a consistent story about who it is.

Starting with your business

best search engine marketing metrics

Ranking systems use several factors to determine where your website should be ranked. Some of the elements that affect your ranking are the keywords you search for, how often you update your content, and how trustworthy your site is.

If you have a lot of visitors, more likely than not they’re going to pick your site as their source. If you have lots of traffic, then it will take time before you get picked (this is why having an updated page is important).

The better your site ranks in natural searches, the more people will come to visit from a specific keyword. This can also lead to increased online sales, leads, and customers.

Google specifically looks at links that are quality and relevant to what you are selling or offering. Google values originality along with quality and relevance of content. For example, if you sell shoes, and create web pages using similar or comparable keywords like “best sellers,” “shoe brands,” etc., that reflect this, you will gain credibility and more sales.

Google recognizes that some sites are full of junk/spam, which means that your site may not rank as high for certain keywords. This is because people generally don’t trust sites that aren’t really about them.

You can improve your rankings by creating credible articles that share unique insights that relate to the subject matter. Share these stories on social media channels and forums that attract

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