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When you write up the results of your marketing research, it’s important to have a clear title. If someone who doesn’t do research could still read your paper, they might think that your research is too technical and complicated.
But a good title can help your report stand out among thousands of other reports filed in the office. It should tell anyone who is looking at the report what it is about.
You want to use a catchy phrase as the title. This will attract readers and make them want to pick through the details.
If your title does not answer the question “Why should I care about this research?” then the purpose of the study could be lost along with any chance of getting support for conducting more research.
When asking people to read your research, keeping the title short is always a good idea. After all, you want people to pay attention to the content of the paper, not the length of the title.
However, don’t make the title so brief that it does not give the reader enough information-they may forget what the study was about before reaching the end. Having said that, most titles do not need to be longer than one or two sentences.
Research has shown that shorter titles are more effective when promoting bigger projects. A project larger than something simple can still gain popularity if the title is also small.
The best title for your marketing research article should be based on statistic. They explain key concepts and help readers understand the information better.
There are many different types of statistics. Your topic may have one type, while your product may use another.
You will need to know which type of statistic you want to use and how to present it effectively. Here are some examples of statistical titles :
* Statistical hypothesis -- this explains what to test, in other words, why this study even happened.
* Parametric statistics -- here, there’s a known method for finding out whether something is true (e.g., using regression analysis).
* Non-parametric statistics -- here, there isn’t a known way to calculate x directly. One must estimate it instead.
* Analysis of variance -- this describes exactly how big an impact each variable had on the result, i.e., comparing two groups to see if they were more similar or different.
* Correlation – this measures how closely related items change over time. Items can be anything from sales figures to DNA mutations, with correlations being statements about that item.
Statistics is not just for experts! You can learn basic statistics techniques, such as how to perform a simple t-test, produce a scatterplot, or create a correlation matrix. Many people do not consider math to be their strength, so learning some basics goes a long way.
Your title should be compelling so that people will want to read it. But it shouldn’t have one of those long, hard words that make your head spin.
A good title is like an article headline – something simple, direct, and appealing. Most articles end up being titled differently (and sometimes worded slightly different) before they are published.
So you need to know how to get out your strongest possible statement in your title. And try to do it once, because it’s very difficult to edit a title down later.
It can be done, but it requires knowledge of marketing research skills.
Which is why we recommend professional writers handle this part of the publication process. They have access to expert advice and resources to ensure the best possible title is found for the marketing campaign.
Also, technical folks tend to understand the issues involved with data analysis and presentation. By having experts guide these aspects of the project, conclusions drawn from the study are more likely to be trusted by the reader.
Though it may not sound very catchy, “being clear” is one of the most important elements in writing good titles.
If you have doubts about what questions to ask or how to organize your data, make sure that you explain them clearly.
Most readers (and topic experts) will know what question they want to ask once they read the title.
They also should be able to see through any vague explanations as to why you have asked a particular question.
For example, if you ask someone why they use tobacco, there should be no explanation like “because it's common.” That is a non-question; only people who are unfamiliar with this product and its uses would think to mention that in such a context.
Clearly asking leading questions is an important component of obtaining useful information. People don't realize that studies show that using too many questions can hurt, rather than help, survey respondents.
In fact, research has shown that more questions mean less informed decision making. It has been noted that when we receive multiple questions in a formal setting, our brain processes each new question as though it were another independent item.
Thus, by having several questions all together, we end up processing both messages throughout the same conversation.
Cleverly separating these two topics helps ensure that the audience reads carefully and understands correctly.
When you’re trying to solve a problem with your marketing research, it helps to sum up the problem in one sentence.
That way you can find the best title that describes what the study will look at. Your grant reviewer(s) will be able to understand not only why you are doing the study, but also how your study fits into the big picture of your market research project.
For example, say you want to know more about how people choose reading materials. You could use a study like “How people decide which products they buy.” Or you could focus on learning something specific, such as “Which pages do most readers end up going to once they reach the end of the book?”
Either way you slice it, the study should give reviewers a good understanding of the bigger issue (i.e., product choice), and how their part in the project relates to the overall field.
The most important title should be given to marketing research that will help you accomplish your goal. Your objective may be stated simply, such as creating a product concept with no audience perception, or it can be complex, such as finding out what people think about your brand’s logo.
The clarity of the question (and corresponding outcome), along with time constraints and budget restrictions, will determine how accurate your study will be.
Answering the question clearly is key; unclear questions won’t get clear answers. Furthermore, if you don’t ask a good question, there’s not much use in doing another survey asking similar questions.
Although it can be expensive, training customers to perform an action can help you get better results than simply asking them questions.
In fact, one study found that introducing employees to new services or products can actually increase customer loyalty by as much as 23%.
That’s because when employees are given a say in how they work, their confidence increases, which in turn gives them more self-respect.
Furthermore, people trust each other more and feel happier when their coworkers understand what they need from life.
Results also show that when employees have the ability to manage their tasks and make decisions, it can decrease stress and burnout by 70%.)).)
So instead of relying on questionnaires, let your potential clients try out their ideas. You may learn something about your product that adds great value.
Or perhaps you will find that someone already knows exactly what they want and just needs to be helped in putting their thoughts into words.
When you are writing research papers, it is helpful to start with a conclusion (topic or theme) then work through different examples related to that topic or thesis.
This helps make your paper flow properly and get attention from the reader. You will also find it easier to write because you will have a purpose at the beginning of the paper.
