Best Ways To Market Your Shopify Store

So you've created your shop, prepared your products and you're on the ever-challenging step of acquiring customers. This step involves a lot of marketing, especially if you don't have an original audience that you've built from the ground up prior to creating your store.

In this article, we'll go over customer acquisition strategies that'll help you penetrate the market you're in, in no time.

Advertising, obviously

Word of mouth advertising is best

There are lots of ways to get people interested in what you sell. The most common way is through social media. You can choose between Facebook, Twitter, Instagram, and Google Shopping ads for advertising.

But there are other options as well. You can put up signs at local businesses that sold you goods, add ads in newspapers, and visit speaking events or promotional shows to promote your products.

Publish articles written about your product or show with photos that accompany the text. Write an article inspired by your product or maybe even promoted via your social media channels.

These are all great ways to generate traffic to your store and possibly convert some into buyers.

Have you tried social media?

Example headlines about social media earnings

With social media, you can reach out to customers that you wouldn’t be able to touch with other marketing techniques. People are often reluctant to make a purchase from a website unless they know it is reliable and safe. You can increase your credibility by having users and followers of your store who trust you and like what you have to sell.

You can use different platforms such as Facebook, Twitter, Instagram, Tumblr, and Pinterest to advertise your products. Many people ignore Twitter and Facebook when trying to find new customers, but these tools are necessary for getting word out about your business.

By using websites similar to Shoutmag, you can connect with potential buyers and gain their confidence. Once you have their interest, then you can draw them in. Create an advertisement aimed at drawing customers in and put your information in plain sight.

That way, when someone searches for a product or service, they will most likely see your ad. If you have a popular brand or specific product, you may need several attempts to get into the top results. As soon as you hit the top result, click “buy now” or “add to cart” to complete the order process.

Social media promotes your content, brings traffic to your site, and helps you interact with customers. It is part of any successful online campaign!

Provide product demos

Product demos are great ways to demonstrate the functionality of your products

Showcasing your work is an effective way to draw in customers. People want to buy into something new, so offering product previews can be very persuasive.

However, don’t assume that people will simply walk up to your booth and ask if they can test your product out before making a decision to purchase. Developing customer trust is one of the hardest parts about marketing for any business.

If you get too pushy or seem like you're trying to force them to make a choice, they'll turn away and find someone else who is more willing to play ball.

People are much less likely to part with their money when they feel like they have no other options. If you need to, take your best shot at winning over some customers by being persistent.

It takes time to build brand loyalty and it starts with having confidence in yourself and your products.

Word of mouth is always good approach

A lot of people like to know how they can market their products. They ask friends, family members, other businesses in the area, or they read articles to find ways to promote their products.

Some look for solutions by reading about best practices at online publications.

It’s not that these techniques are impossible to do, but it takes more effort than running a Google search.

You can also directly reach out to companies looking to advertise your brand or business. For example, you may have a product that is related to another company’s product. You can offer to exchange information with them or work together to make sure customers get what they want.

By being friendly and knowledgeable, others might just take you up on it and reward you with advertising or followers.

Social media isn't exactly a quiet place anymore. Between tweets, messages, and posts, there's a never-ending stream of opportunities to connect with other people.

Maybe even put yourself into others' lives through social media stories or photos to give yourself some exposure. This can translate to increased sales as well as making you feel more involved and useful.

Another way to gain awareness is by speaking at events around your community. If you love what you sell and are passionate about it, others will notice and appreciate your knowledge and expertise.

The most important thing to remember is be honest and trustworthy, and help others if possible. People will trust you more and would likely follow you if you provide value.

Personalize marketing messages

Personalize marketing messages

Most retailers find that personalized messages increase customer engagement and make their message more relevant. When you send out promotional content, let your customers know that they can count on you for quality products and service.

To start with, try saying “thank you” in the form of a comment or email after someone purchases something from your store.

Be honest and sincere when asking questions to get to know your buyers! They could also become repeat customers.

People will buy if they find your product useful

Price your products correctly

There’s a reason that retail stores promote what they sell, why food places promote what they offer, and why companies advertise what they have to give.

People need to know about things that matter to them. If you put your heart into something, we can guess who’ll back you.

That includes everything from promoting health foods or cosmetics, to advertising clothing lines or promoting businesses run by friends.

The more effort you make to market yourself, the better you’re going to feel about how much money you’ve made and how successful you are. You just have to be willing to do some work to get started.

And don’t forget to take care of your clients. Even if you sell hair-care products, after you deliver a sales message, try to follow up with your customers to make sure they got what they wanted and if not, to continue trying to convince them to buy.

It takes time and effort but this is where most sellers fail. By taking the time to reach out to your customers and keep selling to them, they'll eventually trust you enough to purchase what you recommend.

Provide stellar customer service

Even if you’re struggling to draw customers to your shop, good customer service will help them get to know you and love their interaction with your store.

Your business should have an official greeting (also called a hook) that allows customers to start a conversation without needing to ask any questions.

It can be something as simple as “hello” or “what can i help you out with today?” for small purchases or “hi there” or even a casual phrase like “have a nice day.”

Whatever you use, it needs to be short so people don’t leave feeling ignored or talked over.

Also, make your phone personable- let people know how they can best contact you and keep these in mind when helping others. People are more likely to trust your opinions and tell you what things are worth paying attention to if you give off a helpful vibe.

Last but not least, be honest about expectations. Some people want money for themselves but aren’t looking to steal it from someone else. Others just want a big chunk of cash and avoid doing anything proper.

If you offer an excellent product at an amazing price, some may still buy but think that maybe this is why they bought health, food, clothes, etc.

Don’t ruin it by charging too much. If you need to charge extra for certain products, do it up until the last minute before payment. That way, people will assume that it’s because you charged too much and not because you didn’t deliver on another item.

Host events

How To Put Shopify Store On Vacation

The more people who know about your store, the better. Event promotion is one of the best ways to get your name out there and increase customer awareness.

You can do this for free or for money. If it’s not going to cost you anything, then you should definitely do it.

Events can be small (like weekly night karaoke sessions at a bar) or large (like annual charity events). You can use social media pages to announce upcoming events or posts to stay connected with audiences.

The idea is to let people know what you offer and encourage them to visit your shop window. Keep the details around event date simple so people don't forget easily, like "wine tasting" vs "two hour experience."

Set time limits on activities to promote engagement. People are much more likely to attend an event if they feel it is worth their time.

Give attendees enough time to prepare for the activity to allow for time to relax and interact. Let everyone in the group have enough time to participate to fulfill their obligation.

Also set appropriate levels of intensity for each participant. A group may function well as a team but someone needs to lead and make decisions. Giving participants choices helps keep them engaged and invested in the process.

Let everyone share ideas openly and freely. This creates a sense of community and ownership. When everyone has access to the information that others have shared, they will also share it with their friends and followers.

Come up with creative marketing plans

Even if you’re not sure about producing and selling your products online, come up with an innovative idea for reaching out to potential customers.

Come up with practical ideas that use software or tools you may already have, like laptops, smartphones, or digital media skills.

Try buying ads in relevant publications or websites, using social media sites like Facebook and Twitter, or placing informative posts around your website related to your product lines.

The more inventive you are, the easier it will be to stand out from the crowd. After all, other businesses spent millions of dollars trying to beat out competition by being associated with brand names and receiving frequent publicity.

You want people to know what you're offering, so give them something fun to see or buy.

About The Author

Juice Staff Writer
Juice is a web app that harnesses the power of AI to generate awesome SEO-friendly content right on your website or e-commerce store. This powerful yet simple tool that enables you to easily and quickly generate content focused on your niche topic.
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