Everyone likes to know what weather is going to be like before they go outside.
The Weather Channel has been giving people this information for over 20 years through their television broadcasts and online content.
However, the way most websites promote advertising messages can’t keep up with the trend of the day.
That’s why some of their audiences start skipping pages when trying to visit the website. By using mobile apps that communicate with the web server directly, The Weather Channel keeps its ads updated continuously.
They also have email newsletters that are customized according to subscribers.