Blog Marketing Plan

A well-planned blog marketing strategy is important to ensure your website does not suffer from lack of activity. You can be too busy spending time writing content and establishing yourself as an expert, or you can become distracted with additional duties that take away time for blogging.

The more time you invest in creating a strong community around your business, the better your traffic will grow!

Blogging is a great way to promote your business while generating valuable insights and contacts for your company. It’s also a low cost way to boost your online presence. Many people start out buying cheap blogs, but soon find themselves struggling to make ends meet due to poor revenues.

I would recommend starting off by investing in your own domain name and hosting account before purchasing a premium plan. This ensures that your branding is consistent and easy to remember.

You should always try to go into it with a simple theme first – something about your business, maybe some products or services, and then update this template as your business grows.

This article will help you create a successful blog and begin growing your business through blogging.

Buy advertising

blog marketing plan

Between creating your own website, paying to use an existing platform like WordPress or Shopify, and buying a pre-existing site that you can revamp, there are several different ways to market your business online.

Finding the right mix of marketing strategies for your business depends mostly on two things: how much money you have to invest in ads, and what types of products or services your business offers.

If you’re just getting started with blogging, then investing in advertisements on free platforms may be your best bet. You will probably need to do some research to determine which ones work for your business.

That is why this article will talk about some of the most common ways to promote your company through blogs and other mediums. We will go over their costs as well!

What is link building?

Link building is the process of using non-monetary resources to boost your site’s ranking in major search engines. These could include content, forums, social media pages, etc. That is what people use to find information related to your product or service, so making sure they look good adds value to your site.

By linking to sites that mention your competitor’s products, you are helping them lose traffic to yours by pointing it towards theirs. This cuts into their sales and popularity, even if it is only slightly.

The better your links are, the lower their competitors’ rankings will be.

Create content

blog marketing plan

Starting your blogging career with the right mindset will help you enjoy your writing experiences. You want to make sure that you like what you write before you start trying to get more views and followers.

As seen above, being passionate about what you write and marketing it effectively are two of the most important things for beginner bloggers. If you aren’t feeling motivated when you sit down to create content, then try different styles or genres of posts until one feels natural.

The easiest way to develop your writing ability is to pick a topic you are interested in and just keep sharing information related to it-that’s how blogs work!

Your first draft can be very rough, but don’t worry too much about it. Once you have some messages across, you will find yourself editing and reworking them into better ones.

Encourage commenting

blog marketing plan

One of the best ways to gain followers is by encouraging comments on your site’s blogs. People love to feel like they are being heard and that their opinions matter, so if you take the time to leave a comment on someone else's article or talk about something they wrote, this will boost their follower count quickly!

Reader comments can also help provide valuable information for other readers. If there're any questions related to the topic, Or maybe you just want to say hello! Either way, don't be shy- let all those beautiful people know who you are and what you have to offer.

The more active users Twitter has, the higher its popularity rises. So why not invite some of them to come hang out at your new favorite website? Create an account, find some friends, and start chatting away!

And while it may sound cliché, really try to treat everyone with respect. Even if you never meet them in person, you'll still get a feeling for how people work and what makes them happy.

Link your website to social media

blog marketing plan

Now that you have chosen to invest in an online presence, you will need to link all of these accounts to your site. This is done through what’s called a domain or URL!

You can use to find a free domain name and easy web hosting services via Amazon, Google, or Microsoft Azure.

Once you have those locked down, connect each one to your content so people can share it with you. You may also want to add links directly onto Facebook, Twitter, and other sites as well to extend your brand reach even more.

Connect with your audience

blog marketing plan

Starting a business doesn’t happen overnight, but there are some things you can do to help it along. One of those things is marketing!

Blogging is an incredible way to connect with others that share your passion for making or selling products. By creating a space on the internet to talk about things you know something about, you offer your readers new insights and tips while building your online presence.

You don’t have to be very clever or funny to write a good article – just like running a business isn’t always about being rich or charismatic, writing a quality article does not require much effort.

But if you want your writing to earn you money, you need to invest time in developing your writing skill set. There are many ways to learn how to write more effectively, from free resources to courses and blogs on the topic.

Making yourself available through social media sites such as Facebook and Twitter helps create a connection between you and your followers/fans. Plus, you get exposure which may lead to more opportunities.

Offer a giveaway

blog marketing plan

A very popular way to use blogs as marketing tools is to offer a giveaway or competition. This can be for anything from a new smartphone to an iPad to a prize bag full of products!

Blogging sites with large followings often have contests, so this is one way to get more engagement and traffic from them.

Running a contest is not difficult, but it does take time to plan and prepare. You will need to pick a date and time frame for the giveway, run advertising to promote the contest, and coordinate a winner.

Ask your audience to share your blog post

blog marketing plan

This is one of the most important parts of blogging for business. When you write an interesting article, it is hard to keep people from sharing it. You can do this by asking your readers to spread the word or to tell their friends about the article.
Asking your readers to pass the post onto other users creates exposure for both yourself and the site that they use. It also gives them incentive to continually update their status so that others will notice them.

It is very common to start off with “Hey,” or something similar, then ask your reader to leave a comment, rate the article, etc. Some sites even add “I would really love it if you left a comment,” or something along those lines.

This way, your reader does not need to make any effort beyond writing a short comment.

Reputation management

blog marketing plan

Another way to boost your online presence is through what’s called reputation management. This involves responding to negative comments and reviews about you or your products on social media, forums, and blogs.

By showing yourself actively engaging with other people talking about you, it creates an impression that you are someone who is worth listening to and interacting with.

It also raises questions about why you would try to prevent others from sharing their opinion of you – even if they may be wrong!

You can choose not to respond to things, but we recommend being more active instead. That way your silence doesn't come off as deafness and obstructionism, which could hurt your business in the long run.

Reputation management isn’t just for big companies, though. Even little businesses can make a difference by investing time into answering complaints and discussing concerns with their customers.

It might surprise you how many people complain about something without actually going away and buying anything (we've done it before!). By staying top-of-mind, you limit the number of disgruntled former buyers who end up writing about their bad experience on places like Yelp or Facebook.

About The Author

Tiara Ogabang
Tiara Joan Ogabang is a talented content writer and marketing expert, currently working for the innovative company With a passion for writing and a keen eye for detail, Tiara has quickly become an integral part of the team, helping to drive engagement and build brand awareness through her creative and engaging content.
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