Blog Marketing Strategy

A well-paying career in blogging is not easy to come by, which is why it is important to establish a budget for your business before starting to market online. Even with a limited income, you can create a successful blogging site that brings in money!

Blogging sites offer very generous compensation packages, including monthly bonuses, paid vacations, and additional perks like freebies or merchandise as reward for posting content and advertising for their product and service.

The more advertisements you put up on your website, the higher your revenue will be! Finding a way to include ads in your writing while still remaining authentic is an excellent way to earn some extra cash.

There are many ways to make money blogging so this article will go into detail about each one of them.

Buy advertising

blog marketing strategy

Starting at around $100 a month, you can start promoting your blogs via different mediums to gain exposure. There are many ways to do this, but most of them include using Google Ads or Facebook ads to promote your site.

By using these sites’ free tools for advertisers, you can create an advertisement that will be displayed on their website or app to draw in new visitors. Some of these sites also offer paid options to advertise your site, which is another way to generate more traffic.

There are several other ways to make money online through blogging, so do not feel that this strategy is limited to only having people come to your site. Many things can be done to earn extra income while still keeping your feet on the ground.

Guest blog

blog marketing strategy

Writing a guest blog for another site is a great way to increase audience exposure for your site while providing valuable content for them!

Writing a guest blog for another site is a great way to increase exposure for your site while providing value to their readers. Your potential audience will be able to read you directly on their website, making it more visible to theirs.

This will help boost engagement on their site, which can lead to new subscribers and followers. If they happen to like what they read, may even pick up some coupons or deals from you!

By writing an article as a guest blogger for someone else’s site, you will get credit for writing the article and linking to their site (which helps them gain popularity).

Create a YouTube channel

blog marketing strategy

Starting your career as an influencer is not easy, nor do you want to be starting from zero. But with the right planning, it is possible! One of the best ways to start is by creating your own YouTube channel where you can share your knowledge and inspire others.

You can pick any niche field that you are interested in – teaching how to bake the best chocolate chip cookies, reviewing popular gadgets, or even making fun of all things celebrity related. The choice is yours!

Once you have created your channel, then it’s time to begin producing content. You should never before say “I will do this later,” so make sure to set some time aside for each video. If you know anyone else in your field, create videos asking them questions or giving their opinion on products and information.

Buy advertising on YouTube

blog marketing strategy

Starting your own channel on YouTube is one of the best ways to connect with others while also getting some exposure yourself. You can pick any genre or area of video content you want to cover, and then start creating videos about it!

Running a YouTube channel doesn’t require much money unless you are investing in really expensive marketing tools like buying ads on the platform. There are many free ways to promote your channel as well!

There are several reasons why starting a YouTube channel is a great way to expand your brand. First, people use YouTube for learning so by offering knowledge and tips, you can grow your audience. Secondly, most people now have access to a smartphone that has built-in recording technology, which makes producing quality videos easy. Thirdly, YouTube gives you an opportunity to create a more interactive experience for your viewers, asking questions and seeking comments and feedback.

Create a blog post topic list

blog marketing strategy

Starting off, you will want to make sure that your computer has an internet connection before getting too started with blogging. This can be done through cable modem, DSL or even wireless technology depending on what type of device you use for browsing the web.

Once you have this set up, it is time to choose a hosting site. Finding a good host will give you access to tools such as WordPress which makes creating blogs much easier.

There are many different types of hosts out there, some free, others more expensive. It really comes down to personal preference.

Publish a blog post weekly

blog marketing strategy

After creating your blogging platform, now you need to start publishing content on this platform. Make sure that your posts are written very well and contain information that people will want to read.

Your first step should be to find a good level of quality material to publish about. You can make something simple like “Best Ways To Improve Your Life” or “How to Save Money Online Shopping”. Or you could try writing more in-depth topics such as “What Is The Best Way To Train Your Dog?” or “How Can I Boost My Body’s Natural Defenses Against Cancer?”

After finding a topic you are passionate about, it is time to begin gathering some materials to write up a recipe article using best practice methods.

Connect on social media

blog marketing strategy

Many experts suggest staying in-depth and interactive with other bloggers is one of the most important things you can do to boost your blogging career.

Running a giveaway or offering tips and tricks for blogging is an excellent way to connect with others. You could even create your own article or video about something that has been successful for them, and then include a link to their site so people can check it out!

Blogging isn’t just about telling people what you think they want to hear – there are lots of ways to help other people get more work done as a blogger. Don’t be shy about asking questions or offering advice either!

Interacting with likeminded individuals will strengthen your bond as a person first, but it will also help you achieve your goal as a blogger too. People who have similar goals to yours will probably trust your recommendations more.

It’s very possible that someone already in the blogging business will see some of your helpful posts and tips and decide to pick up where you left off or take it one step further.

Gain sponsorships

blog marketing strategy

A very popular way to promote your blogging career is by gaining sponsors or sponsored posts. This is when someone else offers their product for you to talk about in an advertisement-like setting with pictures and marketing slogans featured.

Most online media sites have sponsorship opportunities for professional writers. These are usually for products that help market websites (think:, facebook, and youtube use them) or companies that offer valuable services (yours!) For example, Amazon can pay up to $5,000 per post to feature their product!

By adding these types of sponsors to your writer’s account, you get credit for the ad and the sponsor gets exposure. It is a win-win situation!

Gaining sponsors is not easy, but it is a great way to make money as a blogger. There are many ways to approach this. You can do it through writing materials stores, social media, or even contacting companies yourself.

About The Author

Tiara Ogabang
Tiara Joan Ogabang is a talented content writer and marketing expert, currently working for the innovative company With a passion for writing and a keen eye for detail, Tiara has quickly become an integral part of the team, helping to drive engagement and build brand awareness through her creative and engaging content.
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