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More and more businesses are turning to digital marketing to grow their business. But people often fail to realize that what they’re paying for is not quality written content or expertise, it’s access to your account.
Any good content writer will know how to pull off an effective write-up for you, without too much trouble. What costs money is maintenance – chasing down authors if something isn’t working, answering questions about why someone else wrote a certain piece of content this way versus another way.
Content creation is one of those things that seem easy enough to some and hard to others.
And most folks don’t put in the effort to learn how to do it well. So look for opportunities to create content where possible. And when you do, remember two things: there’s a reason everyone uses content writers today – because it works.
Even though content marketing is new, it’s not something that can be done directly by someone without training. Like social media, quality content writers know how to put together polls, reviews, and other forms of interactive engagement that drive traffic and sales.
Content writing starts with having knowledge of your topic and space, and leads into generating unique articles based on what you have learned. While anyone can write down ideas or use blogging software, hiring someone who can produce great content that attracts readers and viewers is worth its cost.
Put in some work up front to keep your investment steady going forward.
This is probably one of the most important things that you can do when writing content. Who are you trying to reach? What knowledge, skills, or interests does he have?
This will help you identify the type of content that you provide.
You should also consider what topic areas might interest your target reader. Based on who they are, what ideas attract them, and what topics matter to them, you can determine how much research and other resources you need to put into writing the piece.
If you’re looking for someone to write an article about how great you are, then this may be difficult.
But if you ask why something attracts a particular person, then you can work together to make the content relevant.
Although content writing is something that sounds easy, it’s not. You have to be knowledgeable in your area of expertise
If you write about topics outside of yours, people will trust you more. Your articles need to be authoritative and well-researched. You also need to know what’s happening right now in your field.
You can handle this job either from developing insider knowledge or by being an expert in your field
People might already understand some things about your topic, but never assume that they do. It is your responsibility to introduce new concepts into their understanding.
That way, they’ll come back for more!
Content writers create all kinds of stories depending on their skill set. There are many different ways to go through the process of creating content. Some prefer using bullets, while others favor paragraphs.
Both have their advantages; use them accordingly.
Don’t worry if one method seems easier than the other. Neither is wrong. It just depends on how your brain works.
Despite what others may tell you, writing is an art form. And much like painting a picture, writing good content requires skills that can’t be taught in a class.
To write quality content, follow some rules. Most importantly, talk about yourself at least twice in each paragraph. Once in the context of why you know something is important to you, and again in the context of how it matters to other people.
Self-promotion is not bad, we all do it sometimes. It’s just part of what makes the world go around. You want to promote your business, services, or product, but only share things that are relevant to the topic at hand.
If you have recipes, offer cooking tips or techniques. Share industry insights for health and wellness, and highlight products that make life better.
People love sharing stories from the inside out. By telling personal stories, you connect with other people and create opportunities to network. This is invaluable and popular because people hate talking about themselves.
Put yourself in someone else's shoes before trying to understand their situation. Then you'll see the path to networking success.
As mentioned earlier, content writing is a very subjective job. What feels like an important topic to you may seem trivial to someone else.
Your goal should be to answer the question why your article was written. Was it to educate or persuade? Why did you write this piece?
These questions can help you determine what message you want to put out into the world. And they’ll also help make your article more persuasive.
You can use facts, anecdotes, statistics, studies, research findings, etc.--but above all, tell a story.
Tell a story because stories have power. We remember them and we connect with them for different reasons.
We believe in them and we want to know how they end. Stories play with our emotions and lead us through an experience.
They engage us and keep us reading.
Although content writing is not technically difficult, it is important to understand that every article or blog post has an intended purpose. Whether you are writing for commercial purposes or for publication, understanding the topic’s appeal can help you write better articles and sell your product/service.
Likewise, knowing what audience will find engaging and persuasive can go a long way in improving the quality and length of your content.
Content marketing experts suggest considering the target demographic of your readers when drafting content. For example, if you have a web site dedicated to young adults over the age of 20, then use terms such as engagement, lifestyle, career, finance etc., throughout your content.
Marketing expert, Chris Hunt, suggests using "marketing words" whenever possible. Words like engagement, wellness, health, and sustainability tend to have higher search engine rankings and are more likely to inspire people to click on your content.
Keywords are what determine how people find your content. They are used when someone searches for information using Google, Bing or another search engine.
When writing content, choose key words that mean something to you and fit within the article/post. You can use all types of articles, including reviews, lists, anecdotes, introductions etc.
Keyword research is an important part of content creation which takes practice. There are many free tools you can use to see some of the most popular keyword phrases related to your subject matter.
Once you have a list of potential keyword phrases, apply them to the page (s) you’re working on. At this stage, you can also add in additional keyword phrases while ensuring the text flows with the theme and audience of the page.
Although content writing is not my favorite thing to do, I’ve been told that it works. Therefore, if you want to get more readers into your articles, reviews or posts, then you need to have good storytelling skills.
You can use personal experiences to tell a story. You can research how stories come together for yourself or look up helpful online resources.
Get to know these stories well, because you will be reading heavily based on this knowledge.
Also, learning about characters and events can help you write better stories. This comes from studying fiction books as a way to improve your readability.
Reading book-length narratives has helped me learn what effective stories are. They help me understand where plot holes may exist or ways to make scenes more intense.
Finally, blogging helps you gain experience in writing short paragraphs based on an article and bullet point. It also helps build traffic on your website which leads to opportunities to write longer stories.
