Articles in Category - Analytics

Top Global Marketing Research Companies

Top Global Marketing Research Companies

Millward Brown If you want to be among the top global marketing research companies, then you need to make it clear that you are working hard to develop relationships with clients so they will keep coming back to you instead of your competitors’ firms. You can do this by providing excellent customer service and offering […]

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How To Measure Search Engine Marketing

How To Measure Search Engine Marketing

Make sure you have clear goals and specific benchmarks There are so many different things that can be done to market a business online, it’s hard to know where to start. But starting with measuring your search engine marketing (SEM) efforts would be a good idea. You need to make sure you have clear goals […]

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What Are The 3 Main Search Engine Marketing Products

What Are The 3 Main Search Engine Marketing Products

Google Ads Google is a massive internet company and one of its holdings, YouTube plays a huge role. YouTube generates hundreds of millions of dollars for Google through ads. With over 40 million users, YouTube is one of the most popular content sharing websites. The website has several advertising platforms to help businesses market their […]

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Top Search Engine Marketing Metrics

Top Search Engine Marketing Metrics

Website Performance One of the most important components to getting good search engine results is website performance. This includes both page load time and how easily the site can be navigated. If your pages take too long to load or if they are difficult to navigate, this will make it harder for people to find […]

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How To Apply Marketing Principles To A Job Search

How To Apply Marketing Principles To A Job Search

Think about your audience Who are you trying to attract? Someone with your background or experience is probably using the same approach they had for years. However, reaching out to people who don’t feel like they have something in common can be difficult. If you want to go after what you want, work on being […]

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What Is Referred To As A Hook In Link Building

What Is Referred To As A Hook In Link Building

Calls to Action Although it may seem like you need to convince your readers with every single word you write, that is not how human beings work. You can use calls to action (CTAs) to encourage them to do something by telling them what will happen next. A CTA is any request for action without […]

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What Is The Importance Of Long-tail Keywords In A PPC (pay-per-click) Campaign

What Is The Importance Of Long-tail Keywords In A PPC (pay-per-click) Campaign

Why are long-tail keywords important? Broad keywords, such as headings that capture all possible meanings for a given topic, are short-tailed. They perform well in search engines because they provide multiple answers with just one query. For example, if you asked people what is the importance of long-tail keywords in PPC marketing, there’d be no […]

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What Does Long Tail Keyword Mean

What Does Long Tail Keyword Mean

Long tail keywords can increase your traffic Understanding long tail keywords is pretty simple and we can assume that you already know what it is. But if, by any chance, you happen to not know what long tail keywords are, they're basically phrases that include around about 4 words. They go where it says tags […]

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What Are Long Tail Keyword Examples

What Are Long Tail Keyword Examples

First of all, what good are long tail keywords More and more content is released each day on Amazon which increases the quantity of traffic for other products. This has caused some people to question whether or not it is still appropriate to rank long tailed keyword phrases in Google. Google does list ‘long tail […]

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