'Tis the season to be spooky, jolly and... advertise? We see what you're doing, Disney, and we're intrigued. The iconic giant announced an impressive lineup of sponsors for their upcoming Halloween and holiday programming. The categories stretch from convenience goods to auto, retail, food and beverage, and beyond.
"Not retailers nor E.T could phone home about their holiday wares until November 1!" we cry, clutching our pumpkin latte in horror. It appears that marketers have crippled the calendar and are pulling out all the stops earlier than ever. With consumers discussing Halloween costumes straight after the last festive streamer has faded, it's clear that the holiday season is becoming elongated.
Brands are champing at the bit to capture that jovial holiday mood. For Halloween alone, Disney has amassed an impressive 30 sponsors, including Hulu, FX, and Freeform. The Hershey Company, sweet-tooth experts, has concocted a two-year deal encompassing brand spots, and for Freeform's "31 Nights of Halloween" programming, it's all treats, no tricks.
Christmas isn't just about mistletoe kisses - it's also about Kohl's sponsoring Freeform's "25 Days of Christmas" for the ninth consecutive year or Ford Truck hitching a ride with Hulu's holiday campaign. Adding a seasonal touch are JCPenney, Sephora, Planet Fitness, and Balsam Hill. Not to mention, Disney's own holiday treat to us: Monday Night Football on Christmas Day.
On streaming platforms, brands are putting the pedal to the metal. It seems everyone is looking to sprinkle a bit (or a lot) of their festive magic on Disney's content. Custom creative campaigns, blending creativity and technology, are the order of the day. Think of 'Toy Story Funday Football', with an NFL game animated in the style of Pixar's classic in real-time. Pair all this fervor with heartening research suggesting that holiday-themed ads resonate strongly with audiences - 86% of Disney viewers have a positive opinion of these fa-la-la-la-llaborations.
How does this all relate to us here at Juice.ai, you may ask? It’s simple! We believe that as digital marketing infinitely shapes and shifts in the landscape of holiday advertising, a marketing guru could use our intelligent AI systems to stay ahead of the curve. At Juice.ai, we're about more than just flinging out your ad like a hopeful snowball. We want to make sure every marketing snowflake hits its target.
Based on this tasty tidbit of insight, may we humbly suggest the future of digital marketing may be a very Disney Christmas? Expect more brands to use holidays as strategic opportunities to shout their messages from the snow-capped rooftops. And with a little Juice.ai magic, we can make that happen efficiently and effectually. So, come one, come all and let’s sleigh digital marketing this Holiday season!