Dollar General Revenue

As mentioned earlier, dollar general is a large-scale business model that does not focus heavily on expensive marketing or brand name products. They have very affordable merchandise with low price points that are targeted towards frequent shoppers and/or value oriented individuals.

Because they do not market directly to consumers, it used to be assumed that their sales were mostly due to volume purchases. However this assumption was disproved in 2008 when reports surfaced about how company executives were buying up vast amounts of luxury goods such as diamond jewerly and wine collections at discount.

Since then there has been much speculation as to why these wealthy managers would spend money on things that cost more per unit than what they paid for them. Some say it’s because they can’t stop thinking about how much they spent on other items, while others believe it has something to do with creating a sense of nostalgia.

Either way, these rich store owners prove that dollar general doesn’t need direct consumer interaction to succeed.

They are everywhere

dollar general revenue 2020

Since their initial launch in 1988, Dollar General has grown to over 12,000 stores across America and around the world! With more than 1 billion sales last year alone, they’re an important part of our economy as well as our daily lives.

Dollar General is known for its low-price products that most people know and use, making it a great source of income or savings. It also offers special value “Voucher Dollars” where you can get discounts at certain locations or departments within a store.

They have become a staple place to spend your money due to their affordability and variety. If you need something cheap, check out one of their many departments like grocery, health and beauty, sporting goods, furniture, housewares, clothing and toys.

This article will discuss how much revenue dollar general makes per year, how this number changes with season and market conditions, and some strategies to help maximize profits.

How Much Money Does Dollar General Make Per Year?

We gathered all the information we could find about how much money Dollar General made during their most recent fiscal year which ended on December 31, 2019. This includes revenues, net income, and total equity from various sources such as the Securities and Exchange Commission (SEC) and Forbes.

Overall, Dollar General made $5.845 billion in revenue along with $1.074 million in net income during FY2019.

They sell everything

dollar general revenue 2020

While some might think that discount stores are going away, this is not the case at all! Companies like Target and Walmart have been investing in more and bigger discounts stores to cater to their budget conscious customers.

Dollar General was founded in 1985 as America’s largest private company by CEO Richard Vague. He wanted to create an affordable place for everyone to find quality goods without having to spend a large amount of money. Since then, DG has expanded its business model to include furniture, housewares, toys, and even clothing.

These sales do not last long, making them an ideal way to save money while getting good deals. There is also limited inventory so people don’t suffer from buying too much or being left with nothing they want.

This article will discuss how expensive it can be to buy things online and why you should shop at a Dollar General instead. These reasons apply to both casual shoppers and professional purchasers looking to cut down on spending.

Most of their inventory is brand-name products

dollar general revenue 2020

While some might consider cheap merchandise at dollar store locations as a downfall, they can actually be an incredible source of income! Many people enjoy shopping at a discount grocery store or mall level department stores that have low price points on mostly name brands.

Dollar general companies make tons of money off this product overflow! They advertise on billboards, television, online advertisements, and even in popular movie trailers to draw in new customers.

The company makes enough revenue from these advertising strategies alone to cover the costs of all their employees’ wages!

Top earners get a good chunk of the profits each year, but every employee receives significant benefits including health insurance, retirement savings accounts, and/or weekly bonuses.

These additional perks help mitigate the cost of employment for individuals already offering lower priced goods to the public. Therefore, it is not only beneficial for the employers, but also the workers who benefit from being paid well and having solid benefits.

They have a unique business model

dollar general revenue 2020

While large corporations can spend big money to advertise their products, what most companies don’t realize is that you don’t need a very expensive marketing budget to get people to buy your product!

This isn’t always the best strategy, but it works really well for low-cost brands with good quality merchandise.

By advertising in areas where other stores won’t go (for example, grocery store clearance sections or online shopping sites), they are able to find lost customers who are looking to save some money.

Dollar General has been an expert at this tactic for years now and has even made the media headlines several times for their lightning sale deals.

They are profitable

dollar general revenue 2020

Since opening its doors in 1992, company CEO Richard G. Johnson has said that his goal is to make DG as successful as possible, making it one of the best run companies in America. He wants to see how far he can take this company by keeping an eye on what makes him happy and investing in better services for customers.

He knows that not every person enjoys doing business with large corporations so he made efforts to appeal to more price conscious individuals. By offering low-price, quality merchandise, he has been able to attract many loyal shoppers.

DollarGeneral’s revenue grew at a steady pace up until 2010 when it saw a slight decline due to the recession. It was during these tough times that Johnson began introducing new products and services such as online shopping and mobile apps.

Since then, growth has once again taken off. In fact, since 2011, DG has seen its sales grow almost 300%. This includes increases in both profit and employee numbers. The average cost per worker decreased slightly from $28,000 in 2012 to $27,500 in 2018.

Dollar General has more than 1,300 stores

dollar general revenue 2020

Since its inception in 1988 as “Value Village” (the company now re-brands itself as The Value Village), Dollar General has grown to be one of the largest private companies in America!

Dollar General is an American multinational retail chain that specializes in low price merchandise that includes grocery items, snacks, clothes, shoes, and furniture.

The company was founded by Richard V. Dollar with $1,000 he had saved from working for another retailer. Since then, it has more than 1,300 locations across 40 states, employing over 160,000 people at any given time.

Not only does Dollar General offer great value shopping, but it also makes up 70% of its revenue from vendors that provide goods at discount prices. These include food suppliers, clothing retailers, and other merchandise sellers.

These partners are not contracted until after their initial sale to ensure that they do not lose money when you buy products from them later. This way, Dollar General gets the best quality product and supply for your budget.

They are opening new stores all the time

dollar general revenue 2020

In fact, there have been over 4,000 store openings since 2000! That’s an average of more than one new location per week for almost two decades now. There were only 1,100 locations in 2015 when this article was published, but that number is already up to 1,600 today.

This rapid growth comes with growing attention from investors. Since their initial public offering (IPO) back in 2007, DG has seen significant capital gains. Their stock price rose 834% after their IPO and it continues to rise even today.

The company also reported strong revenue growth during its most recent earnings report. While they didn’t mention specific numbers, they did say that same-store sales grew 5%. This means that each individual department within a store was earning at least 5% more money compared to the previous year.

These types of results are very impressive because they go beyond just having a good marketing campaign or being lucky enough to be located close to a shopping center.

Dollar General is an amazing business

dollar general revenue 2020

Over the past two decades, the company has experienced growth that is nothing short of spectacular. With over 6,000 stores across America as well as online shopping sites, DG now boasts of having more than 1 million monthly active users for their discount mobile apps.

This incredible success comes down to one thing: they make goods at affordable prices. Companies like Target and Walmart are known for this, but you can be just like them!

Dollar General was founded in 1991 by Richard Voegele with only five locations and $1.2 million in net profits. Since then, his team has grown tremendously, including the addition of CEO’s such as Scott Mcclain who took over back in 2013 after serving as President since 2011.

Not only does he lead the way as the top dog within the organization, he also leads by example. He sets an inspiring tone for everyone else at DG to follow. According to Business Insider, Voguele left his position as Executive Vice President and Chief Financial Officer earlier this year to take up some new responsibilities elsewhere.

That person will eventually succeed him though, as CFO Robert Moore has been with the company for almost twenty years! While Moore may not always get the most credit for his work, he consistently delivers solid results. His expertise in finance allows him to focus on creating efficient systems so that the rest of the leadership team can do their jobs effectively.

About The Author

Tiara Ogabang
Tiara Joan Ogabang is a talented content writer and marketing expert, currently working for the innovative company With a passion for writing and a keen eye for detail, Tiara has quickly become an integral part of the team, helping to drive engagement and build brand awareness through her creative and engaging content.
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