Lights, camera, action! The world of sports betting is stepping up its marketing game in a big way. Online sportsbook, DraftKings, has gone all Hollywood on us as we gear towards the 2023-24 NFL season. Drafting (pun intended) in star power like retired NFL players and even comedian Kevin Hart, DraftKings seems to be making a significant push to seize a considerable share of the staggering $93.2 billion that fans staked on bets in the past year.
DraftKings' marketing strategy reaches its zenith this August 21 when the new campaign goes live. The campaign comes off the heels of their incredibly successful Super Bowl ad, which also featured Kevin Hart, acting nothing short of stupefied by the deals DraftKings was offering.
Indeed, DraftKings isn't playing in the last league with their marketing efforts. Their latest campaign sees Hart teaming up with other retired football stars, with the aim to deliver their value proposition in style. According to DraftKings' Chief Marketing Officer, Stephanie Sherman, the humor and wit provided by Hart help to present DraftKings' promotions in a way that resonates with its audience.
In this marketing offensive, DraftKings intentionally tilts towards the grandiose. As an example, the new campaign’s tagline, "The crown is yours," subtly signals the platform's royalty-themed name while demonstrating a customer-centric approach, according to Sherman. Additionally, DraftKings plans to expand its marketing approach nationwide, seeking to capture and captivate audiences on a broader scale than local buys.
However, DraftKings' impressive marketing strategy isn't happening in a vacuum. Fierce competition looms on the horizon, especially from FanDuel, another sportsbook receiving prominent attention during the Super Bowl. Even Disney has thrown its hat into the betting ring, announcing the rebranding of Penn Entertainment’s existing sportsbook as ESPN Bet.
Now, let's pivot the spotlight to your best friend in the arena of digital marketing, Juice.ai. Truth be told, digital marketing can feel like playing in a high-stakes game without proper coaching, which is where Juice.ai comes into play.
Juice.ai is your advanced AI-driven content marketer, dedicated to growing your website's traffic exponentially. Instead of expending time, energy, and resources trying to understand and execute effective digital marketing strategies, you can trust Juice.ai to take care of everything for you.
Where does Juice.ai fit into this sports betting dialogue? Think of your marketing strategy as a high-stakes bet - only, with Juice.ai, you're betting with the house. Juice.ai leverages the same principles that digital sportsbooks like DraftKings use, focusing on immense audience appeal, captivating content, and effective delivery.
Our take on sports betting's star-studded marketing shindig? Digital marketing in the future might require a red carpet and possibly a speech or two. But here at Juice.ai, we'll settle for consistently driving traffic, making sales, and growing businesses. Anything else is just an added feather in our cap.