E-commerce: How To Start

Starting an ecommerce business can be tricky at times! There are so many things you need to consider before jumping in, it almost feels like there is no way to know everything. In this article, we will go over all of the basics of starting your own online store.

From choosing your niche to finding your audience, we will discuss every step of the process. Some of these steps may seem simple, but they play a big part in ensuring your success as an entrepreneur.

Many entrepreneurs make the mistake of rushing into business without doing enough research or testing their products first. This can cost you money and cause you to lose confidence in yourself as an entrepreneur.

We will talk about ways to budget for your new business, how to source quality merchandise, and what types of marketing strategies are effective for your industry. Along with that, we will dive into some easy to implement SEO (search engine optimization) tips and tricks.

This article will give you a strong foundation from the get-go by helping you choose the best launch platform and giving you helpful advice and insights along the way. Best of all, I will be very open and honest with you about my mistakes and lessons learned along the way – hopefully these can help you avoid making the same ones.

I hope you enjoy reading this article and looking through our resources while you begin your journey as an entrepreneur.

Make a list of your experiences

e-commerce how to start

As mentioned before, creating an ecommerce store is not easy. It takes time to get going, so you should be prepared for that!
As with any other profession or career path, there’s always someone who has done it before. So by watching their videos and reading their blogs, you can learn some basic steps for starting up your own business.

There are many ways to start your online business, but most begin with making a list of services you have available and offering them for money. This is how you make your first few sales via Amazon, Shopify website, or another platform like Shopify where you can start selling products easily.

Your next step would be to find a way to market these services and promote them on social media sites such as Facebook and Twitter. You can also use paid advertising tools to gain more traffic to your site.

Create a company logo

e-commerce how to start

Now that you have your business name and model, it’s time to create your company emblem or logo. This will be your main brand image and signature style!

When creating your company logo, make sure it reflects who you are as an entrepreneur and what kind of products or services you offer. Your audience can tell if something is authentic or not so look for ways to convey this with your logo.

For example, people may know Amazon when they see it. It’s well known and recognizable which makes it easier to associate the word “Amazon” with quality. Just because someone else has done it before doesn’t mean it's the best way to do things, but it can give you inspiration.

Just remember, logos should be simple and easy to recognize. Try different shapes, styles, and concepts to find one that matches your company and sells your product.

Write your company mission statement

e-commerce how to start

A well-designed ecommerce website includes a clearly defined mission. This is what your site should be about! Yours can include things like offering specific products, supporting charities, or going after large market share.

Your business’s mission is an integral part of your brand – so make sure you represent it well across all platforms.

It will help clarify how people should perceive your company, and emphasize key values such as teamwork, reliability, and efficiency. Make sure to keep it short and simple, however.

No one wants to read through a long wall of text! Try staying under a couple of bullets at least.

What is your site’s main goal? What does your company want to achieve with its service? If you are already providing that service, why would anyone buy from you instead of the other companies out there?

A great way to answer this question is to ask yourself what kind of person you are and what you believe in. Then apply those principles to your company and see if they fit. If they do, then use them! “My company must contribute to society by helping others” may not sound very exciting, but if you really think about it, who wouldn’t agree with that?

By defining your company’s purpose, you give your employees a clear direction and understanding of why their job is important.

Create your website

Starting an ecommerce business is not like starting any other type of business. You will need to know how to create a web page or website using a hosting service that allows you to do so. This can be expensive, but most good quality websites have a free trial option.

After you are able to create your online store through their site, you will then need to pick a domain name for it. Make sure to check if the domain is already taken before buying it!

Then, you will want to test out your internet speed to make sure it works properly. Most people are unaware of just how powerful having a fast connection can be when shopping online. Having a bad connection means longer loading times which may prevent people from coming back to the site due to frustration. Check yours today!

Last, you will need to determine what types of products/goods you would like to sell. There are many ways to get this done, but the best way depends on your personal style and what items you have available.

Choose your business location

e-commerce how to start

Finding a great place to do business is an important first step in starting your ecommerce journey. Before deciding where you want to open up shop, there are several factors that should be considered.

You will need a good amount of traffic to your site to generate sales. This means finding a location with lots of people close by or somewhere you can get online marketing services like free websites and social media accounts.

Also, you will need enough space to store all of your inventory and equipment while you are running your business!

Most importantly, you will need access to electricity which usually comes as part of a lease or being paid for using the facility. There are many ways to achieve this including through private investors or banks.

If possible try looking at both short and long term leases to find the best fit for you. Check out buildings via real estate agents, go visit different areas, ask questions, look around and compare.

Choose your business name

e-commerce how to start

Now that you have opened an ecommerce store, your next step is to choose your business name! This will be your company’s online identity so make sure it represents your products and services well!

Your domain name is one of the most important parts of your ecommerce brand. It should be catchy, descriptive, and easy to remember. Plus, it needs to be legally accessible (or “robable”). Many people begin their search for a domain by googling their proposed names and then buying the one with the best SEO.

There are two main types of domains:.com and.ca or.biz. The difference is that.com contains the word “dot” while.ca and.biz do not. Technically speaking, you can use any letter in a domain name as long as it does not contain special characters like slashes or dashes. Some examples include Amazon, Google, Facebook, and Walmart.

Most entrepreneurs start off using their first name + – web hosting site such as squarespace or themeforest to create their website. If this sounds familiar, then there is no need to invest in a separate domain at this time! You may also want to consider creating a free squarespace account to test out your design before investing more money.

Register your business

e-commerce how to start

The next step in launching an online store is registering your business with state and federal agencies as well as any other companies you plan to use for services or products. This includes things like registering your trademarks, finding out if there are existing patents or copyrighted material you need to be aware of, and verifying that you have proper licenses to do what you want to do with the materials.

Business registration makes your business more accountable. It also gives you contact information for the company so you can get help if needed. Starting off with no proof people can look up your business easily which could create issues later on.

Apply for licenses and permits

e-commerce how to start

Before you start your ecommerce business, you will need to apply for at least one of these licences or permits. This is not only necessary to begin selling online, but it also gives you legal cover in case something goes wrong!

Most states require that you are licensed as an entrepreneur before you can be granted permission to sell products through their state’s platform like Amazon or eBay.

About The Author

Tiara Ogabang
Tiara Joan Ogabang is a talented content writer and marketing expert, currently working for the innovative company juice.ai. With a passion for writing and a keen eye for detail, Tiara has quickly become an integral part of the team, helping to drive engagement and build brand awareness through her creative and engaging content.
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