Google Marketing Strategy

With the explosion of information, media, technology, and productivity tools that we have at our disposal, it is easy to get overwhelmed. Finding time to do all of these things can be tricky, especially with the ever-increasing amount of commitments you have.

That’s why having an organized marketing strategy is so important. A well designed strategic plan will help you focus your efforts on the most effective ways to promote your business.

You want to make sure you don’t waste any resources by investing in projects that fail to produce results or that are not cost efficient. This could potentially damage the image and reputation of your business!

It also helps you keep track of everything related to your business. By using software to organize this data, you can more easily access it and compare trends from one month to the next.

This article will talk about some basic strategies for developing a successful marketing plan for your business. However, before diving into specific steps, let us look at the importance of branding.

Build a marketing strategy

google marketing strategy

Developing a solid digital marketing strategy is not an easy task, nor does it come easily to most marketers. Even the most successful brands in this industry have taken years to develop and refine their strategies.

With the amount of content out there and the growing number of channels available, creating a steady stream of traffic no longer relies heavily on having a strong social media presence or investing heavily in paid advertising.

But developing a strategy that works for you doesn’t happen overnight! It takes time to research effective methods, evaluate how well they work, and determine what will fit your business best.

That’s why you should spend just as much time refining and optimizing your strategic approach as you do educating yourself about different areas of online marketing.

It’s impossible to know everything, so make sure to devote time to research some new techniques or theories every now and then. Read other people's experiences and see what works for others.

Stay focused but don't get distracted by all the flashy tools and features that exist. Find one or two things that are integral parts of your strategy and stick with those.

Choose your focus

google marketing strategy

Choosing your marketing focus is like choosing what color shirt to wear with your jeans – it really does make a difference! Just because someone else is doing something doesn’t mean you have to join in, but it is good to know about them and how they are achieving their goals for their business.

It’s easy to get distracted by all of the different ways people market their products and services, so don’t be that person who is overwhelmed. Pick one thing that sounds interesting and learn more about it.

You can then decide from there whether to add that element to your own business or not. Sometimes, even adding an already-established way of doing things will give you some ideas for new strategies.

Running away from our responsibilities is never a good idea, and just because someone else is doing something doesn’t mean it works for you.

Set your goals

google marketing strategy

Now that you have determined what companies are doing well, and how they are achieving success with their marketing strategies, it is time to choose which ideas you will implement in yours!

Just because something worked for someone else does not mean it will work for you or your business.

You must understand who your audience is before choosing next steps. If you do not, then your messages will be very vague and unclear.

You can test your messages out by creating a survey or asking people about them to see if they make sense. You may also want to do some research on cost-effective ways to promote your product/service and find out what types of media influence your target market.

Once you have determined this, you can start brainstorming and formulating your own strategy.

Distribute your content

google marketing strategy

Another way to spread word of your business is by distributing quality content that appeals to different audiences. This can be done in many ways- through blogs, social media sites, YouTube videos, advertisements, etc.

Your company could even create its own website or channel!

By having several distribution channels, you will reach more people who know you from various sources. Your audience will grow because of this.

Google loves sharing information so why not use their power for your business? Create helpful content that people are likely to read and distribute it via one or all of the mentioned mediums.

Distribute your ads

google marketing strategy

Ad campaigns usually begin with creating an advertisement or ad campaign. After deciding how you want to advertise, you have the next step which is distributing your advertisements. This can be done via social media posts, digital billboards, websites, and more.

Google Ads is one of the most common ways advertisers go about distributing their advertisements. There are two main reasons why most people use this advertising platform- it is free to use and easy to set up.

What makes Google Ads special is that they feature dynamic content. This means that instead of having to write a short description for your advertisement, you get to tell Google what kind of product you are offering and then it will create the appropriate text.

This is very helpful as it saves you time from having to write out the full description yourself. It also gives you the opportunity to add in additional information such as price tags and pictures. All of these things take away from needed time spent on marketing.

Use Google Ads

google marketing strategy

A very popular way to market your business online is through advertising using the free tool that every major web browser has installed by now- Google Ads!

Google ads are a valuable asset for businesses in many ways. Not only do they offer fast performance, but also rich functionality and features to create an excellent user experience.

These additional benefits help increase engagement, conversions, and returns for your business. There are two main types of advertisements you can use with AdWords – Display Ads and Product Listings (or PPC or Pay Per Click).

Display ads are usually limited to a specific site or domain, while product listings allow your ad to appear anywhere across the internet where there may be some relation to your business, such as another website or eCommerce store. Both can contain supporting images and links to take users directly to your website or app if they are interested.

This article will discuss how to start creating effective campaigns using Google Ads for both display and paid search, and what settings you should review at each stage.

Create engaging videos

google marketing strategy

After recording your video, it is time to edit! The first thing you should do is test your video by yourself. This way, you can make sure that your style looks good and that you are able to convey your message properly.

When testing your video, try to avoid being too perfect. Rather than editing your video with perfection, most people start filming then immediately feel the pressure to produce the best possible film.

Start filming slightly erratically and see how well you can describe your product or service.

After this has been done, the next step is to use of free software such as YouTube’s ‘create-a-video’ option to get some basic settings for your video. Here, you can choose whether your video will have music, still photos or both. You also have the choice of length and number of videos in one series.

Once all these settings are adjusted, you can upload your video and begin tweaking it.

Create a blog

A well-crafted, informative online presence is an integral part of any successful business these days. When you have a site, you can start developing your audience to read what you have to say and how you can use that content to promote yourself or your product/service.

A lot of people make the mistake of thinking they already have a website, so they stop there. But having a website alone isn’t enough! You need to develop your online persona (also called digital identity) to maximize the benefits it brings to you.

That means writing for different audiences, using appropriate tools to interact with users, and keeping it professional at all times. If you’re too focused on getting reactions, then no one will trust you or feel comfortable reading what you have to say!

There are many ways to create an engaging online community, but none as effective as creating an excellent source of information free for everyone to access. That is why most large companies have a way for their constituents to learn more about them via a personal blog.

What makes a good marketing blog?

We could probably write a whole book about this, but we’ll give you some tips here to get started.

About The Author

Tiara Ogabang
Tiara Joan Ogabang is a talented content writer and marketing expert, currently working for the innovative company With a passion for writing and a keen eye for detail, Tiara has quickly become an integral part of the team, helping to drive engagement and build brand awareness through her creative and engaging content.
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