With so many ways to connect with people, from social media sites to chat apps, it can be hard to know what works for you and your business.
That’s why we're introducing Communities as an additional way to promote your business on Google. We’ve gathered together groups of people with similar interests and goals into one place — and now they have a space where they can meet and talk about things that matter to them.
You can start by inviting members to participate in the community, then supporting and promoting it. As a member, you get to use some great features like giving and receiving rewards, creating conversations, and more.
As a leader, you can manage your membership (including who can view your profile), create new communities, and even run promotions within communities.
While not every change to how you use or interact with Google is a new feature, it’s very likely that there is at least one thing you can do on your computer using an old tool that gets replaced by something newer and better.
That would be replacing an older function of Google with an interactive experience designed specifically for mobile users.
We’ve seen this before in other areas of life where technology takes over; think about what smartphone app replaces an earlier phone model or what platform takes over for texting while messaging apps like Whatsapp and Facebook Messenger exist beyond just SMS.
And now it’s happening once again with Google.
The next logical step in our engagement campaign is to determine what types of content you should create for your business’s website. Luckily, one of our most important social media sites — and a staple for almost every business these days – is definitely not!
Google lists many different types of web content on its marketing blogs, including how-to guides, inspirational speeches, relatable stories, and more. These are some of the best ways to develop your online presence as well as engage with others through the platform.
You can use this list as a guideline or inspiration when creating your own content.
While creating your business’s presence on social media sites like Facebook, Twitter, Pinterest and YouTube is great for engagement, not everyone uses their time effectively to read blogs. Only reading the headlines or “witty comments” may miss out on important information that could help you improve your marketing strategies!
That’s why it’s so important to consider who will be reading your company’sblog.
As we mentioned before, not all users of social media use them in an effective way. Some people focus more on engaging and having fun rather than getting work done. They spend lots of time talking about themselves and what they had for lunch instead of sharing tips with other people.
If you want your messages to have an effect, then making sure that your audience can access those messages is crucial. Make sure that your readers know where to find your content by considering how you can promote yourself and your blog on different websites.
There are many ways to use blogs as an effective marketing tool for your business or organization. You can create a dedicated blog site that features content designed to attract new viewers, improve the viewer experience of someone else’s content, or increase engagement with both your own content and that of others.
You can also run promotional campaigns through paid advertising platforms like Amazon or Facebook to promote specific products or services. Or you can choose to write about things related to your field or industry and include linkable references to provide additional value to your readers.
Blogs can be used to advertise almost any product or service, but there is one fundamental truth about blogging that must be understood before writing a single word. Your audience does not want to hear what you have to say unless they are interested in what you have to say.
That means no self-promotional ads or statements telling people how great you are without providing valuable insights or information first. It also means being careful about promoting too much power or money to yourself or your company because chances are very good that your reader will ignore your advice until it applies to them.
If not, why not? It’s free to follow GRIT (Google Reader Integration Tool) so you don’t need to use an external app to do it. You can simply click “follow” next to any article or list of articles on this site to add them to your reading queue.
We hope you will take time to read at least some of the content here! We also want to know what you think about our blogs and resources, so feel free to leave a comment or contact us via Twitter (@googlemarketing), Facebook, or Instagram.
Even though creating rich content to lure people into your site is great, there are times when it makes sense to take things down a bit before asking others to do more work for you.
Content marketing has become the new normal – you have to make it unless you don’t want to be seen as an out-of-the-ballpark kind of business person.
But just because something is normal doesn’t mean it is always the best approach. And sometimes, silence is the most powerful way to convey a message.
So what are we talking about here? We’re referring to those instances where you should put some brakes on and offer less content overall than you normally would.
As mentioned earlier, one of the main reasons why people lose faith in blogging is due to the tone of some blogs. Some writers may use flashy fonts or lengthy paragraphs to draw attention to themselves, which can sometimes make their posts seem very self-focused.
Blogs are inherently social media platforms, so making content that is engaging for your readers is important. If your reader doesn’t feel they are connected with you, then they will not be inclined to share your blog post or talk about it afterwards, which is what advertising is all about!
Reader engagement is a key factor in improving your bounce rate and traffic numbers, as well as enhancing your reputation as an influencer.
If you want to see success with blogging, you must put in the effort to develop your writing ability, grow your audience, and advertise yourself and your business.
The main reason why people read marketing blogs is to learn, of course! Most bloggers update their site weekly or even daily so that readers can always come back and find something new. They may also take time to answer questions or provide tips for ways to improve your game as marketers or business owners.
Blogs are a great way to boost your online presence. People will re-read articles you write and share them with others. Yours could one day become highly influential!
There are many free blogging platforms out there such as WordPress or Medium. You should try reading some of the other marketer’s sites to get ideas and inspiration.