Häagen-Dazs Celebrates Diversity with $1.5M Pledge and Inclusive Marketing Campaigns

## The Sweet Taste of Diversity: Häagen-Dazs Makes Good on Their Promise

In the heat of 2020's global outcry against racial inequality, diversity moved from a trendy buzzword to a serious agenda point for businesses worldwide. Many brands declared their commitment to creating a more non-discriminatory environment, but as the years rolled by, some fell short. However, Häagen-Dazs, the famed ice cream brand, has not only lived up to the promise but has made its commitment felt in a big way.

Let's rewind to March 2021 when Häagen-Dazs pledged $1.5 million to support various creators - a vow it fulfilled in May. Now, that's the kind of action we all scream for!

Elizabell Marquez, CMO at Häagen-Dazs parent Dreyer’s Grand Ice Cream, shared, “Purpose is not a one-off for us. It truly has been a commitment and an evolving one at that. Inspired by the passion and creativity of our founders, we’ve continued to support nonprofit organizations.”

Teaming up with diverse non-profit organizations in the arts, music, fashion, and cuisine, Häagen-Dazs has become a delicious solution to the squall for diversity and inclusion. Backing Anderson Paak’s Brandon Anderson Foundation with a whopping $500,000, the brand left no stone unturned in supporting the arts and uplifting communities. Häagen-Dazs' efforts extend beyond financial assistance as the brand wedded its commitment to diversity in its #ThatsDazs campaign.

## Häagen-Dazsome!

All of this has us thinking: How does Juice.ai fit into such scenarios? Well, the diversity game isn’t just about social issues. It extends to all aspects of business, including our favorite topic - digital marketing!

Diverse content marketing, for example, can bring a refreshing spin to businesses looking to engage a wider audience. That’s where we come in with Juice.ai's ability to create engaging content designed to appeal to a broad spectrum of consumers.

With Juice.ai, businesses can highlight their diverse ventures intuitively, creating more relatable content that speaks volumes to their target market. We also understand that diverse content is far more appealing to broad audiences.

Häagen-Dazs’s journey shows that committing to diversity is no flash in the pan; it’s a sustainable and impactful path towards business growth and societal progress. As we scoop into the future of digital marketing, it’s clear that the sweet taste of diversity is undeniable - and at Juice.ai, we're here to stir that mix. With our proven marketing strategies, businesses like Häagen-Dazs and many others can diversify their content, reach new customers, and make a significant impact - one scoop at a time.

In a world where actions speak louder than words, Häagen-Dazs is a brand that doesn’t just talk the talk, they walk the walk - or should we say, churn the churn. Their actions, like their ice cream, have been nothing short of delicious.

This story is a reminder to all marketers: In the flavor fest of marketing, diversity isn’t an option – it's the cherry on top!

About The Author

Derek Sturman
Co-founder of Juice.ai, CEO of Panda
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