Häagen-Dazs Invests $1.5M in Diversity, Supporting Underrepresented Creators

Title: Serving Diversity: Häagen-Dazs' Commitment to Underrepresented Creators

Ladies and gents, it's your resident marketing guru, Derek, here to swirl up some refreshing insights from the world of digital marketing, just as Häagen-Dazs swirls its enchanting flavors through scoops of silky ice cream. An inherent devotee of Häagen-Dazs' succulent offerings, let me scoop you up some intriguing revelations about their game-changing move in the realm of diversity and inclusion.

Last summer, amidst worldwide outrage against racial discrimination and police violence, brand marketers across the globe pledged allegiance to fostering a more inclusive and diverse environment. Häagen-Dazs was among the trailblazers in this mission, vowing to shell out an impressive $1.5 million to support diverse creators over three years.

While some marketers struggled with culture war backlash and legal issues over their progress or lack thereof, Häagen-Dazs, the iconic ice cream brand, stuck to its guns and successfully dispensed the totality of its commitment in May 2021. As Elizabell Marquez, the CMO at Häagen-Dazs' parent company, Dreyer’s Grand Ice Cream, fittingly declared, "We don't look at purpose as a one-time thing."

Häagen-Dazs' philanthropic campaign spanned across a spectrum of non-profits dabbling in music, fashion, art, and culinary sectors, with each receiving donations of $100,000 in 2021. The company has also recently pledged $500,000 in collaboration with the Brandon Anderson Foundation, marking its most significant commitment to date.

So, why am I obsessed with Häagen-Dazs' noble drive? It's because it's not just about tossing bucks into some charity hat; it's about creating real and lasting partnerships with these communities, making a committed effort to open doors of opportunities for them. This commitment syncs beautifully with the brand's #ThatsDazs campaign, which also came to life with the diversity pledge. Trying to encapsulate all this in one phrase, I'd say, Häagen-Dazs is "serious scoops about diversity"!

Now, you know there's always a sweet twist whenever Derek is around, and this one loops in the revolutionary AI-based digital marketing platform, Juice.ai.

The Häagen-Dazs mission mirrors the very ethos of Juice.ai, as we are driven by democratizing digital marketing opportunities, empowering businesses irrespective of their size or resources. With our Autopilot feature, we offer a steady influx of fresh daily content, driving highly targeted traffic to your website, akin to how Häagen-Dazs is driving diversity through its strategic partnerships.

By using AI to automate your content marketing strategy, Juice.ai not just finds powerful keywords related to your niche but also creates media-rich, unique blog articles. Like Häagen-Dazs’ commitment to underrepresented communities, Juice.ai is committed to helping businesses grow online without the heavy workload, or the burning hole in your pocket!

So, here's a juicy guess from Derek: the future of digital marketing is going to be not just about selling but also helping businesses create an impact by inspiring change and promoting inclusivity. With Häagen-Dazs taking the lead in diversity and Juice.ai automating the universe of digital marketing, the future seems dazzling, fun, and oh so flavorful!

Stay cool, stay inclusive, and keep your digital marketing game strong with Juice.ai. Don't just market, make a difference. Over and out!

About The Author

Derek Sturman
Co-founder of Juice.ai, CEO of Panda
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