How A Marketing Strategy Works

Strategic marketing strategies are always on the move. They’re constantly changing to match current trends, reflect what works, and keep you in front of the competition.

That is exactly their purpose – to keep your competitor down!

Strategic marketing strategies typically have three components: A product or service, an audience, and a goal. Yours should be no different.

Your marketing strategy should be aligned with these three parts and use effective tactics to achieve your goals. If it does not, then it is missing one or more of those elements.

You will want to make sure that everything is clearly defined so that you can back up claims and understand how well they work.

Here we will talk about some of the key pieces of the puzzle as well as theories and examples behind them.

Three prongs of marketing

how marketing strategy works

There are three main components to successful marketing strategies. These include advertising, promotional, and informational marketing. Each one is important in different stages of your business’s life cycle.

Advertising refers to spending money on things like billboards, TV commercials, or advertisements online. This is the most expensive type of marketing, but it is also the most direct way to reach an audience that may or may not be familiar with your product or service.

Promotional marketing includes things such as print ads, flyers, or giveaways. These are more stealthy ways to get attention for your products and services. By putting out offers that help others gain access to your goods or services, you increase exposure while creating new followers or fans.

Informational marketing involves communicating about your company, its products, and the people behind them. Creating profiles on social media sites and listing yourself on other websites can strengthen your brand name. Writing blogs and messages on your site and distributing them through various channels is another way to spread your message.

Marketing strategy

how marketing strategy works

What is marketing strategy? That’s a good question! Technically, it’s not a thing — it’s more of a process that has to happen over time. But when people talk about “marketing strategies,” they usually mean one specific part of the market-making process: creating a plan for how you’ll spread your brand message and promote your products.

That kind of strategic thinking can be difficult to achieve at times. When you don’t have clear goals and objectives, it gets hard to know what to do next!

But before we get into some tips on developing effective marketing strategies, let me give you my definition first. A marketing strategy is simply an organized way to accomplish something related to your business or career.

It could be to increase sales, grow audience numbers, win new customers, or anything else. This might sound simple, but there are a lot of things in this world… well, complicated!

So why not make doing those things easier by using someone else's blueprint? Plus, most successful businesses had a basic set of strategies early on, which is why we have so many great examples to look back on.

What makes these strategies work isn't magic, it's knowing how to apply them. So let's dive in and learn some smart ways to form the best possible marketing strategies for your business.

Skills needed

how marketing strategy works

So what are some of the key skills that marketing professionals must have? The first thing to understand about marketing strategy is it’s not just about throwing things at the wall and seeing what sticks.

As we know, companies spend lots of money trying to influence consumers through advertising, direct-response ads like “buy this product!” or "read this article and learn how to do this cool trick!" and so forth.

But they neglect the more important part of marketing: branding. Creating a strong brand identity is one of the most integral parts of successful marketing.

A well-branded company leaves an impression on its customers. They recognize the name and logos of the business, but also associate the name with excellent quality products or services.

This creates positive feelings in potential customers who want to purchase the product because they feel confident in the business' legitimacy.

It also encourages repeat purchases, as people feel happier when buying from you.

Marketing processes

how marketing strategy works

A lot of people get marketing strategy confused with other related terms, such as advertising or sales strategies. This is normal because these are usually given more attention than what makes up the bulk of most brands’ campaigns — which are often called “marketing tactics.”

This is okay because marketing strategists deal with the big picture of your brand, while tactical approaches help you achieve that goal!

But too often, marketers get focused on one part of the process to the exclusion of the rest. This can create an image of consistency where everything looks the same, but nothing really changes.

Here, there is no innovation, no creativity, and no effort to stay ahead of the competition.

As we know from chapter 2, success in business depends mostly on how well you manage the others parts of the marketing mix. And unfortunately, lots of professionals who want a career in marketing may not be trained in all areas necessary to succeed.

That’s why it’s important to understand the different components of a successful marketing campaign. In this article, you will learn about some of the key players in the field and what they do for your company.

Creating a website

A well-marketed product or service has good marketing strategies to draw in new customers. It creates content that appeals to its audience, brands and advertisements to tell people about it, and interactive features to connect with their followers.

A well-marketed business also cultivates relationships with others connected to their products and services. They listen to what they hear and evaluate if these comments are positive or negative before responding.

Businesses spend money on advertising, creating an attractive brand for themselves, and developing relationships so people will trust them. At the end of the day, it is all about producing quality products and offering value to your customers!

Online marketing strategies like social media outreach, search engine optimization (SEO), paid ads, influencer marketing, and more depend on this concept of offering values to your audience.

Finding your target market

how marketing strategy works

A key part of marketing strategy is defining your target audience or market. This is very important as you will be investing in advertisements, messages, and strategies specific to this set of people.

Marketing departments often get stuck trying to figure out who their current targeted audience is because they run out of members!

That’s not a good thing since it means that there isn’t much effort put into finding new customers. If a department does manage to identify someone else like them, then great, but now they are too focused on those people!

By focusing on everyone, you lose the opportunity to find what works for your company and who would benefit from your products/services.

Start by asking yourself two questions: Who benefits most from my product? And how can I reach out to these people?

From here, you can start thinking about different ways to approach your target audience with your message and medium. Use statistical data, past performance, and intuition to determine which approaches work for your company.

Designing your launch

how marketing strategy works

After you have determined your market, your message, and your strategy, it is time to design your launch! This should be done at least one week before you actually launch the product or service.

When designing your launch, make sure everything is clearly defined. Make sure to include enough content to keep people engaged. You want to give them enough information but not so much that they lose interest.

Don’t forget to add pictures and/or videos to get the messages across! People love pretty things and sharing experiences adds value to brands.

About The Author

Tiara Ogabang
Tiara Joan Ogabang is a talented content writer and marketing expert, currently working for the innovative company With a passion for writing and a keen eye for detail, Tiara has quickly become an integral part of the team, helping to drive engagement and build brand awareness through her creative and engaging content.
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