It can be simply blogging, but you need to do it with an audience in mind.
That is, don’t put out garbage just because it sounds good. Your readers (and prospective clients) will be able to tell when you are talking down to them.
They will also be able to see when you are not being completely honest. For example, if you make something sound great, then help others out by offering it for free, but they know it isn’t as good as you claim, people will be able to detect that.
People are very smart, and we all have one thing in common – we want to earn money. If you care about what you say and believe in yourself, people will trust you and think well of you.
Become an expert at marketing writing, become a professional blogger, and develop your website so people can find you and your services. Work hard every day to give your best effort and keep learning more about online marketing.
Social media is very popular these days, which makes it easy to reach a wide audience. If you have an Instagram account, use it. If you don’t, set up an account using your smartphone and share pictures that tell a story.
If you have a Twitter account or Facebook page, make sure that you are providing valuable information along with promotional messages. Your accounts will become more engaging if you upload interesting content and post frequently.
Provide reminders about upcoming events, competitions and discounts to attract followers and add value to their lives. Then, encourage them to buy from you by giving coupons and prizes.
Use marketing material as conversation starters when you meet people. Ask them questions to learn more about their interests and lifestyle. Then, offer advice on how they can increase their productivity like using a notebook or pen or teaching them something new.
Don’t worry about being funny or telling a tale; many viewers/readers will assume that photos and graphics speak for themselves. All they need is a clever caption!
In order to be helpful, your content should be easily found by buyers.
How do you accomplish this?
First, define who is your audience. Are they young or old? What type of education do they have? What experience do they bring to the table?
Next, introduce related content that gives people examples and strategies for how to solve their problems.
Link to other relevant articles and keep using them to explain why certain methods work or don’t work. Using social media embedded into these articles helps establish trust with the reader.
If possible, add metrics so we can see what topics are more popular and which aren’t getting much attention.
Keep doing research and creating useful content that not only talks about the topic but also teaches something along those lines.
A/B tests, CPMs, NVCs, SAVVs, CPC ads, direct mail, e-blasts, Facebook Ads, Twitter campaigns, Google AdWords, Instagram promotion posts, you name it–and we’ve done it.
Consumers love to feel engaged and informed about what they are buying, which is why more and more people are choosing to read informative articles before making any purchase.
That being said, not every consumer wants or needs information. In those cases, marketing content becomes much less effective.
To help guide yourself and your team through all these different types of marketing campaigns, I will discuss here how to use simple guides like the above list as well as more complex campaign templates that can help you build better campaigns.
Your marketing content should be helpful, interesting, and unique. But to get people to read it, you’ll need to attract them through promotion.
There are many ways to advertise for your content including doing so yourself or hiring someone else. Let's look at some of the most common strategies and what they cost.
To really cut down on costs, try promoting these things :
Social media platforms such as Instagram or Twitter can help spread the word about your content. However, each platform has its own costs and limitations.
Facebook ads are very expensive but have lots of features. Google Ads are much more affordable but have fewer features.
Paper advertisements like flyers or posts in magazines can be cheap, but aren't very effective.
Word-of-mouth advertising (also known as feedback or reviews) is one of the best ways to increase traffic to your website and sell products. People trust other people who speak well of their product.
Search engines like Google are always looking for ways to make their platforms more interactive and intuitive, with easy navigation and user-friendly features. This is why they have introduced new tools such as Social Stream, which allows users to share links and messages with friends and family through social media.
New marketing campaigns also use this tool to promote newly launched products. For example, if you were just browsing or buying clothes then the next best thing would be to buy your friend clothes for an upcoming party.
These kind of things help customers find what they’re searching for and can get them engaged about something new that they might not even care much about.
Social proof is when people observe how many other people are doing something. It helps give them confidence that it should be done. Marketers know that we tend to go after what seems hard instead of asking ourselves whether or not it seems hard, so creating social proof may motivate you to try the activity too.
For example, let’s say you’re trying to build muscle power. There are hundreds of articles out there saying that this is difficult and that you will fail.
However, most people don't believe these warnings and think that holding off isn’t worth it. They may feel some pain at first but giving up is definitely worse!
There are many ways to connect with an audience, but most of all, it has to be through storytelling.
You can use stories from real life experiences, like telling anecdotes or talking directly into the camera, or you can do short stories that have a theme and that tie into the product you’re marketing.
The best way to tell a story is through dialogue, where you and the listener can both understand what happened, how it felt, and maybe even why it occurred.
This adds emotion to the story, helps the reader/listener identify with the characters, and moves the story forward.
In addition to dialog, writers also tend to use action statements and adjectives to put stress onto specific words and phrases to encourage a response from the reader.
As you develop content for your website and social media pages, keep this in mind as well. What works best for putting out information via web posts and tweets will not work when it comes to engaging followers and getting them to respond to you.
Storytelling is very effective because we listen to stories every day (we are hard-wired to hear narratives), and our brains automatically assign values to events in the narrative based on prior experiences.
When you read or hear a story, you aren’t thinking much about it, were already familiar with it. But if you’ve gone through an experience similar to the one in the story, you know
Even if you don’t work with competing products, it is important to know how your competitor communicates about their product.
If you are trying to educate people about your product, then they will see what you have published online and learn more from that information than from anything you could say directly to them.
Your opponent can also read other advertising sources such as blogs and social media groups to get an understanding of your company and its offerings.
Stay away from over-the-top promotional messages. Instead, develop relationships with your customers by providing helpful content which demonstrates that you understand their needs and want to help them improve their lives.
You should always be willing to put yourself in your customer's shoes--from there, find ways to provide useful content that appeals to your audience.
When you sell a product, your content should be marketed as an article written by someone familiar with the subject matter.
Your articles can be helpful to people who are also selling products and services. But they need to have proper language usage and must-have examples to make them useful!
Article topics can be short lessons, how-to guides, reviews, news items, or anything that teaches something practical.