Unique content provides readers with a better experience than traditional, rehashed material. Rather that having the same story over and over, create original content that makes people feel like they’re getting more than what they paid for (which is free! ).
This works well in blogs as well as companies who want to take their social media marketing to the next level. More friends = more followers + more fans=more content creators wanting to produce videos from your company.
Produce several versions of each article, post, or video while testing which one performs best. You can also add promotional texts at the end of each page or posts to make them more appealing.
Name pages and posts so it is easier to find them later if someone wants to read or watch something specific. Use tags to organize articles by topic or area of interest.
Change up the layouts, colors, images, and other aesthetic details to keep things interesting. Products without features are worth less than products that have lots of features.
Although it is only applicable if you are publishing content online, good seo starts with proper keyword usage in your writing.
If you look at highly ranked websites (the ones that get most of their traffic from search engines), you will see that they all use certain keywords regularly
An example of this is /wordpress/blog-posts-keyword-optimization/.
These are applied as adjectives to defined words. For instance, imagine you write about an amazing trip to Hawaii. You would probably not call it “amazing” or “awesome” because those terms have a specific meaning (and usually indicate that the word was picked by someone who does not understand what SEO is).
You also want to make sure that the keywords you choose are sufficiently descriptive. If you use a phrase like “loan proposal form”, then anyone can say that!
Your goal should be to ensure that when people do a web search and find something related to your topic, that the first result that comes up is your website.
Let’s pretend that we are again talking about loans. Say you create a forum where you discuss different loan options. Your webpage describes how to pick a plan and why you might prefer a loan instead of another option.
Then there is a link to click into the next page which explains how to apply for one of your loans. Let’s say that page tells you that the highest rated bank in town offers a great loan service that is guaranteed for 60 days.
Finally, there is a link to compare rates. You decide to ask both banks to see if you could get a deal.
That is the first thing that people look at when they see your content.
They are very important so don’t skip them! Good titiles draw people in and describe what the article is about. Make it interesting – but not too long.
Descriptions help you get two things done:
People do not want to have to scroll down to find the title. A good title tells them how to use the page and why they should care.
People also do not want to read without knowing something. If someone doesn’t know anything, he or she will read the description instead of the article.
Have an opening hook--a teaser if you will (and preferably more than one)! It can be a factoid, some humor, or even a question. It makes readers want to continue reading the piece.
That is the first step to take when you are just starting out.
It can be difficult at times, but it’s very important that you understand the importance of hosting your own site.
Many people go from one platform to another without really establishing their confidence in themselves or their product.
By having your own web page, you will also want to make sure that it shows up on search results pages such as google searches.
That way potential customers can find your company online with only 1 click.
For your main title, you can choose an appropriate keyword in the filename itself. So if you have a movie called “thunderball” then you could add “thunderball” to the end of the name and also make sure it is not already a word in the index (this would be considered a bad seo practice).
For other titles, you should use different strategies. You can test some of them below or look up more techniques.
Images are very important to an SEO campaign. Unfortunately, many websites lack optimization practices.
While having lots of pictures can help you fill up space on the website, it requires work to optimize your photos for search engines.
There’s a lot that goes into properly optimizing images; you need to make them unique, quality content in order to enjoy their benefits.
However, creating high-quality images is not hard. If you have software that allows you to edit photos, there are several things you can do to improve the ranking of your web pages:
Focus on using keywords within the page title, tag lines, body text, and inside image titles and alt tags. You will also want to ensure that all original photographs include key phrases from this article (and add relevant taglines).
Additional quality measures include the use of “readable” headings as well as the inclusion of a thorough introduction and conclusion to each page.
It’s a simple HTML file that contains all the information relevant to your website in an easily digestible format.
When google bots read this file, they know how to access each page of your site. By creating these files, you can help inform Google about your website, giving yourself a better chance at ranking higher in search results.
XML sitemaps were introduced in early 2008. Since then, whomever controls the URL has controlled the map. If you want to optimize your pages for free, create an XML sitemap and notify Google via email or through its own web interface.
Google also recommends adding new content or changes using Webmaster Tools. In other words, do everything possible to promote your xml sitemap, so Google will find it important.
If you write your articles in a quality publication, most likely your article will be picked up by major search engines.
Your sitemap should include detailed instructions for crawling the entire site. Once Google Bot encounters your homepage, it downloads the html document containing all links pointing to each section of your site (each folder in the root directory, in this case).
Then, it starts following any link inside every section of your site, starting with the Homepage. Because your homepage is the first piece of content available after logging into your website, it usually gets the most attention.
But what if there was another way to follow links? What if there was a way to see all the pages on which a given section of your site is linked to?
What if that way could help you improve your seo?
What if we told you that there is a plugin that does just that? What if we said that this plugin was even easier to use than doing it manually?
What if you could install this plugin once and have it run smoothly without needing to tweak anything?
What if you could still get valuable insights from your website regardless of how many sections you had?
What if you could set your blog posts like one-click items to specific sections of your site?
What if you could quickly identify the best ones according to keyword rankings?
What if you could further organize them per category?
What if you could export those lists as templates you could distribute to teammates and colleagues?
What if you could manage everyone else’s list from within the app?
In order to optimize your site for seo, you have to understand what meta tags are and how they can be used to improve your search engine rankings.
Meta tags are keywords embedded into pages of websites that help web browsers (and search engines) better identify the content of the page, as well as give information about the webpage itself.
Some common meta tags include Content-Type, Language, Copyright, Automatically Inserted by Browsers, And Title.
Other popular meta tags include Name, Created, Updated, Description., Category.
And Keywords. Some sites choose to use meta tags instead of HTML elements to define website content.
Keywords are words that may describe the contents of the page or the page within more general terms. Others offer a short phrase designed to convince search engines that the page is relevant before listing it in their results.
A few examples of meta tags include:
Content type refers to the format of the page. Common types are html, odt, doc, etc.
Description. Is an optional tag that offers detailed info regarding the subject matter of the page.
Title is another meta tag often found in HTML coding. It provides a title descriptor for the document, helping people navigate between documents similar to how navigating between files in windows helps people do her tings.
Category is a third example of a meta tag. It identifies a group, or category, of related pages, and creates a separate file with links to them.
Create, updated, and Priority are other useful meta tags.
These are hints provided to the search engine to aid in indexing the page. They are created through automation from Google.
Free running head for the first 60 characters of text contained in the body section of the page.
Parametrs allow you to set parameters in the metatag window so thatwebpages maintain consistency across all websites. This makes it easier for webpages to find and organize data when someone searches for them.
The preceding list is not comprehensive; there are many more available options for improving one’s SEO. However, these remain some of the most important features that you will need to focus on to boost your site’s ranking in search results.
In web-based marketing, canonical links are used to eliminate ambiguity about the website that is the parent of all others. Within a group of domains under one ownership, different directories may claim to be the most important or significant. By having a single designation, you give yourself credibility where it’s needed most.
These modifications only take place once a directory (youdirectoryorwordpress) allows their rules to be modified.