How Can Nike Improve Their Marketing Strategy

As seen with the launch of their new HyperAdapt foam technology, Nike is always looking to improve how they market products. They do this by creating brands that people recognize and incorporating new technologies into their designs.

Nike has become one of the most recognizable brand logos in the world. With companies like Beaverton coming up with new concepts for shoes and marketing strategies, it is clear that Nike knows what makes them successful.

Theirs is a company full of innovation and creativity which helps them stay at the forefront of footwear trends. By being creative and interactive, they gain attention from both customers and media.

This article will discuss some ways that Nike can enhance their current marketing strategy and learn something new. It may be related to product design, advertising, or research and development.

Whatever area they are investing resources in, make sure you are knowledgeable about it! If you see an opportunity to contribute, then get involved. This would be a good start if these ideas sound interesting to you.

Create content that your consumers are looking for

how can nike improve their marketing strategy

As mentioned earlier, finding what products or services make you feel good is an important part of marketing. What brands make you happy? What styles look great? What materials are worth investing in?

The best way to find out if these things exist is by creating them yourself! You have already done it with this writing! By producing your own content, you will learn how to maximize its effectiveness through editing, wording, and style.

Editing and rewriting content is a constant process that never really ends. There’s always more you can do to make your pieces better.

Personalize marketing messages

As mentioned earlier, personalization is one of the most important strategies that large brands use to connect with their customers. While some may consider this as “vanity” branding or using your name or product in every advertisement, it actually goes much deeper than that.

By incorporating individuals’ names into advertisements, products, and services, companies show they care about you as an individual. This creates more engagement as people feel like they are being listened to and understood. It also helps promote trust since these things are personalized and not broadcasted content that anyone can see.

Nike is a great example of this. They actively try to identify who you are as a person and incorporate this information into their ads and marketing campaigns. For instance, if you have a favorite athlete that uses Nike footwear or clothing, then they will advertise extra discounts on said gear due to that connection.

This adds value to their advertising by creating an incentive for you to purchase their goods. It also raises awareness for their brand as people may know something special about the company because they researched and found out about them.

With all of this added attention, people become more inclined to buy from the company and support the athletes involved.

Distribute promotional materials

how can nike improve their marketing strategy

As mentioned earlier, brand ambassadors are an integral part of any successful marketing strategy for a company. These individuals influence other people to purchase or use products by virtue of their public appearance supporting such brands.

As consumers become more aware of this fact, companies have to find new ways to work with and invest in these influencers to promote their product.

By distributing adequate supplies of your product, you signal to those who admire them that they should also try out your product. Influencer marketing is very popular these days as most major corporations actively look to develop relationships with influential users so that their message can spread through exposure.

Influential users will likely share their experiences using your product, which could result in additional sales. If you want to see success with this concept, then start investing in content creators online today!

Companies need to be careful about overextending themselves though, as too much investment may not yield the results needed.

Advertise more

how can nike improve their marketing strategy

As mentioned earlier, one of the main ways that brands can market themselves is by advertising. Companies advertise their products all over the place; billboards, TV commercials, online ads, magazine advertisements, etc.

Nike has been doing this for quite some time now, so they have built up a solid brand identity and rapport with customers. By continuing to advertise, it creates an environment where people are constantly exposed to the Nike name and logo.

This aids in establishing long term relationships with consumers who see their company as valuable. It also creates perception about the product which helps create loyalty.

On top of this, companies spend money promoting their products, so investing in advertisement campaigns is a very cost-effective way to increase sales. Therefore, marketing strategies include both spending money to promote a product and using different mediums to do so.

Create engaging videos

how can nike improve their marketing strategy

As mentioned before, video is one of the most influential mediums in our society. People watch far more content than not online, so why not use this influence to your company’s advantage? Creating an interesting YouTube channel with entertaining videos is a great way to start!

By creating engaging entertainment, you will attract new viewers who may want to connect with you or possibly even purchase something from you. Your audience will form connections with you if you show some personality and relate to them, which will hopefully create a lasting relationship.

Your followers will give you feedback as the comments roll in and they will contribute to your channels by giving you tips and tricks for filming and marketing. This is also a great source of information since you are providing value to others.

Nike already has a popular sports clothing line and website, making it easy to advertise for products.

Encourage social media engagement

how can nike improve their marketing strategy

As we mentioned earlier, engaging with your audience is one of the most important things you can do to strengthen your brand image and connect with people.

Nike uses its influence as a company to inspire and motivate others through different platforms such as posting motivational quotes or pictures, offering in-depth product information, holding interactive events, etc.

These activities show that Nike believes in not only promoting their products, but also supporting other brands and industries. This sets an example for other companies to follow. They may even create products or services similar to theirs!

By giving back to the community, they promote awareness of their products while enhancing their reputation.

Offer a reward for shopping

how can nike improve their marketing strategy

As mentioned earlier, marketing is an expensive field that requires constant investment to be successful. Companies spend money advertising on billboards, television, websites, and in-store promotions to draw attention to their product line.

But what most companies fail to do is offer rewards or incentives for customers who already know about their company.

In this era of online shopping where people can comparison shop at lightning speed, offering discounts or free items to those who are already familiar with your brand removes a major reason why they would not buy from you.

By giving back to those who have already invested in your products, you grow your business.

What if every time someone purchased a pair of shoes from our department store website, we gave them two tickets to a local show? Or what if every time someone bought a shirt from Gap, they received a $25 gift card to Target?

These types of rewards will increase sales as well as generate buzz about your business.

Link to your website

how can nike improve their marketing strategy

As mentioned earlier, one of the most important ways to promote your business is by linking to your site or those of other brands. A way to do this is through an online store you own or manage!

By creating an account on Amazon, for example, you can create a seller profile, add products, and link them to your site using their matching system.

The same goes for eBay, Etsy, Shopify, and any other major e-commerce platform out there. By adding products to their database, they’ll give you a free link to make it easy to sync what you sell with theirs.

This will help grow your audience as well as get exposure for your products.

About The Author

Tiara Ogabang
Tiara Joan Ogabang is a talented content writer and marketing expert, currently working for the innovative company With a passion for writing and a keen eye for detail, Tiara has quickly become an integral part of the team, helping to drive engagement and build brand awareness through her creative and engaging content.
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