How Consumer Behavior Affects Marketing Strategy

Changing consumer behaviors can have an incredible impact on the success of your business, and savvy marketers know how to use these changes to their advantage.

Consumers are constantly changing what they buy, how they spend their money, and how quickly they want something. These trends shift rapidly, making it difficult to stay ahead of the curve. This is why it’s important to be aware of current trends so that you don’t get overwhelmed by all of the new things people are buying.

Businesses that recognize and respond to these shifts will succeed whereas those that do not will fail. It is very easy to start thinking about ways to improve your marketing strategies when there are no major shifts happening, but as soon as one thing goes out of style, you will lose out on potential customers.

This article will talk more in-depth about some of the most influential factors for consumers and how businesses can take full advantage of them.

Purchase criteria

how consumer behavior affects marketing strategy

When buying products, how you feel about them is an important factor in whether or not you will buy them. If they are expensive, then you should definitely consider buying them, but if they seem like their price was just designed to make you buy them, then that may be a warning sign.

The seller may want your money even more than you wanted the product! This can be due to fear of losing out on potential revenue, or because they need to upgrade their equipment and materials to produce similar items, or both.

Whatever the reason, this article has discussed why it’s important to look into the cost of the item before you purchase it, and some ways to do so. So now let’s see what other factors affect marketing strategy.

Other reasons why people spend money online

* Customer service. You WILL eventually run across poor customer service on any site, but most sites have enough of a following that you can find someone who helps you.

Some people will go as far as saying that Amazon has the best customer service around because they say goodbye with a friendly face, and anyone can contact them through different mediums. They also offer rewards for writing good reviews which help promote their company as well.

Overall, great customer service will win over bad every time! Companies that take care of their customers leave room for repeat business.

Online shopping

how consumer behavior affects marketing strategy

Recent developments in technology have led to an explosion of online shopping. With every store being able to sell their products online, this has given customers access to their favorite brands and sellers from anywhere at any time.

This is great for consumers as they do not need to travel or spend money on transportation to get these goods. It also gives vendors the opportunity to offer more sales due to easier accessibility, thus enhancing the sale potential of their product.

Consumers benefit too by saving money since they do not have to purchase the item in-store nor does it require them to make a trip to pick up the item. There are even some apps that can scan items and let you buy them directly through the app!

However, with all of these new opportunities come changes to how marketing strategies work. This article will discuss why consumer behavior needs to be considered when strategizing.

Store shopping

One of the biggest reasons why people get stuck in recurring spending patterns is because they enjoy buying things! Technically, you don’t need much money to survive, but investing that little bit extra in yourself makes your life more satisfying.

We all have something we like to buy, whether it’s groceries, clothes, or cars. It could be due to how aesthetically pleasing the product is, or maybe it’s just because you associate sleep-worthy quality with it.

Whatever the reason, this natural desire to shop has big marketing implications for brands.

Because stores use marketing strategies to draw in new customers, studying their techniques can help you develop yours. More specifically, you should pay attention to what products they promote and how they position those products.

What are they telling potential buyers about them? Is their message clear and concise? Does it appeal to someone who might not normally purchase the item? If so, then it may influence someone who doesn’t usually spend money on such items.

Buying online can be difficult

how consumer behavior affects marketing strategy

Online shopping has become increasingly popular, as people realize how easy it is to spend money when you connect to the internet. It is even becoming more common where only those who do not like clothes or shoes look to make purchases online!

Consumers have come to expect that if something sounds too good to be true, then it probably is. With the availability of digital records, such as receipts and order forms, fake reviews have become much easier to spot.

In fact, most big companies now rely heavily on customer feedback in making buying decisions. This has helped fuel the growth of the Internet as a tool for finding and supporting new brands and products.

Customers are always changing

how consumer behavior affects marketing strategy

As we know, people change their behaviors for a variety of reasons depending on what product or service they want to achieve a goal. If you’re looking to increase your sales, there is one constant: behavior!

At its most basic level, marketing is about influencing other people to make purchases. Because humans are inherently social creatures, it makes sense that when someone needs something, they will look to others for help them fulfill that need.

That is why marketers spend so much time studying how consumers behave. By knowing the factors that influence buying decisions, you can devise strategies to gain new customers and retain current ones.

Customers get bored

how consumer behavior affects marketing strategy

As marketers, we are constantly trying to find new ways to approach our jobs. That is totally normal!

We want to try out different types of marketing strategies to see what works for us and what doesn’t. We also want to test out different products or brands to determine which ones work for us and which ones don’t.

A lot of times, however, people get tired of looking at the same type of product or advertising scheme over and over again. It may be because they have seen it done too many times before, or maybe they just aren’t interested in that product anymore.

Whatever the reason, most customers enjoy getting some sort of reward for their money spent. They will go somewhere else if they do not feel like spending money on your product or service.

This could be due to something related to the product itself, such as poor quality or dissatisfaction with it. It could be due to poor customer service by this company. Or it could be because there are better alternatives available now than there were last time you marketed your product.

Customers get distracted

how consumer behavior affects marketing strategy

We as humans are always on-the-go, constantly switching between tasks. This is how we survive!

It’s also what causes us to be distracted when it comes to shopping. Because we're always on the go, waiting for things to happen cannot stand still.

In fact, studies show that up to 70% of all buying decisions are made before you even have a chance to process where the products come from or whether they fit you.

This can make it hard to focus on important factors such as price, quality or return policies.

Distraction happens because marketing triggers an instinctual urge to take action.

We need to do something—so we do. It's your body's way of telling you that you are not sitting here reading this article idle.

Customers get tired

how consumer behavior affects marketing strategy

As human beings, we tend to become less passionate about things as time goes by. This is why people eventually stop investing money in something and will instead choose not to use a product or service anymore.

As marketers, this can be very tricky to recognize. It is hard to predict when your audience will start to lose interest in what you offer them!

It happens because they have already invested their energy in trying to understand you and what you offer. They read your material with great attention and listened to your speeches with excitement, but now that’s all over.

They are no longer interested in what you have to say and they would rather do something else – even if it is just watching television for entertainment.

This is actually a good thing because it shows that they have other options and thereare ways to fulfill their needs elsewhere. (A TV show may feel like an investment that doesn’t pay off however.)

If you notice that your audience is starting to grow thin, try changing the way you market yourself or the products you sell. You could give some of your old materials a second look to see if they still work.

You might also want to consider offering different products or services than those that you currently have. Or maybe focus more on value-based marketing instead of sales oriented ones.

ByteSizeBooks has done a fabulous job using these strategies and was able to keep its audience engaged.

About The Author

Tiara Ogabang
Tiara Joan Ogabang is a talented content writer and marketing expert, currently working for the innovative company With a passion for writing and a keen eye for detail, Tiara has quickly become an integral part of the team, helping to drive engagement and build brand awareness through her creative and engaging content.
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