Most keywords in your area of expertise, whether you’re talking about products or services, can be short-keywords. For example, if you have a shoe store, you might want to target potential customers who are looking for their perfect shoes. Therefore, you can't penetrate that niche with a very general keyword. You have to double down and use longer keywords that describe and possible reach your target customer.
You're going to start writing more as blog articles and content are central to digital marketing and since you’ll be writing much more, you need to know your keywords.
You want people searching for questions using search engines, to stumble across what you have to offer. A good way to do this is with “long tail” keywords. By creating lots of content that includes many different keywords, you can let the search engine know what you have and give people ways to discover you.
Keyword research is when you get an idea about how people are going to search for things. You want your website to be well-optimized for these key searches so that it comes up first in search results.
There are several good tools you can use for free to see what terms are most relevant to each page you create. You will also need substantial data on the topic or issue that goes along with the article.
Manage your content feeds; this saves time that would otherwise be spent editing posts. And through feeds, added tags, images, and other metadata, you add diversity to your content. At the same time, feed management lets you expand your blogging audience by reaching out to others who enjoy your content.
When you search for keywords, results that appear below the regular ad text indicate websites that offer what you are looking for.
For example, if you searched for “new toys”, results with terms such as “best toys,”, “most popular toys,” and “cheap toys” would show up.
These types of sites are known as pay-per-click (PPC) advertising. They work like normal ads, but instead of charging you once to get listed, they charge every time someone clicks on their ad.
Thus, its price is very low. Find out how much you can spend per day by reading reviews about Google AdWords or asking your web host whether they know a good rate.
The reason why Internet marketers want to use long tail keywords is because they can promote expensive goods using relatively little effort.
By having longer keyword phrases, you will attract more targeted traffic to your website or blog, leading to increased conversions.
Furthermore, depending on how competitive the keyword is, it may only require a small amount of work to achieve results.
That’s because fewer people are competing for that specific keyword, so less competition there will be for customers and links to your site.
The one limitation to note here is that if you plan to list a product in an advertisement using a long keyword, then that product must also have that keyword in its title and description before going into detail about it.
It cannot merely consist of multiple short keywork separated by commas.
Another trick some advertisers try is adding alternative words corresponding to the main keyword. They do this to increase their chances of pulling double clicks from a single search result.
For example, assume you sell red hats. You might choose a target keyword of “how to grow a business.”
Then, you could add another keyword such as “be successful” (which is essentially what you would want to happen), but both searches would yield different results with other websites unlikely to repeat the same content twice (don’t optimize for duplicate content).
So what does all this mean for someone looking to generate sales leads?
Search engine users can find sites with relevant content by using keywords. However, not all websites use the same keyword list. Each search engine has its own set of keywords it uses to scan through web pages.
If you want to be found via Google, Bing or any other search engine, then your website must contain at least one page that contains several hundred words and each word should have a unique definition within the context of the entire page.
Long tail keywords allow you to get more specific by giving longer phrases to match against. Therefore, these are usually less popular than single-word keywords but they may produce far better results.
For example, instead of searching for “dog grooming”, try typing in “how to train a dog to wear a sweater”. If you want to see what differences long tail key works for another industry, check out this article.
Although you may be tempted to create new content and post it, don’t ignore the old content that has not been updated. More often than not, you can find duplicate content or slightly changed versions of your original write-up.
By changing what already exists using long tail keywords, you can bring in more traffic from similar searches to the ones people made before they found the original piece.
This helps spread out the amount of work you have to do, so instead of writing brand new content every day, you can use search engine optimization techniques to help people find the other copy you wrote.
There are several ways to go about this. You can start with the most popular questions people asked yourself at the time and then wrap up any additional queries that come after that. You can also reword answers to previous questions to make them fit seamlessly into the article.
Another way to use long tail keywords is to create additional content that fits around the keyword. For example, if you have a product that can help people reduce pain when giving birth, then write an article about how this product helps other women in labor experiences.
Include your most relevant keyword at the end of the longer article (not at the beginning, which would be over-optimized). Then, by having more articles that include your keyword, it becomes less likely that someone will find your site without matching characters.
This also works with social media profiles. By adding your own content to your Facebook page or Twitter account, you are showing that you put time into maintaining your online presence.
People are much more likely to share links they get from friends than from websites. By involving others with your brand, you may inspire them to sharing something they found on your website too.
The concept is similar to soliciting reviews from businesses that sell your products. People who purchase what you offer often feel like they got a great deal.
They want to show their customers that they were happy with the purchase and wish them good luck.
One of the most important things to remember about long tail keywords is that they can lead people to convert. People start with short, generic keywords, and once they’ve got a site established like a phone or email number, they may move onto a longer keyword.
The challenge some face is going from keyword A to B when there are no obvious links between them.
Longer, more specific keywords tend to do better because people who search for information also know what they want, and they have a narrower goal.
Consider these two examples:
A person searching for home insurance would probably not use a phrase such as “ find good homesurance ”, instead looking through available options listed under ‘home insurance’.
Someone looking for internet security would likely be in a different phase of planning than someone trying to secure their house.
When you do keyword research, one of the most important things to keep in mind is what people actually search for. You need to know this before going ahead and using keyphrases in your content (specially long tail keyphrases).
If you see that there are several thousand searches done per month for something involving your product or service, then maybe it’s time to include that phrase in your content.
These are called broad match terms, but you should not use them very often because they have low conversion rates.
The best way to find out more about how to achieve conversions with your keywords is by doing a trial run once you understand the concept.
You can try running a few variations of each keyword to see which get the highest traffic rate.
From these results, you can conclude whether or not it’s worth trying to rank for short term sales followed by prompt sales and high volume keywords.
There are two main types of keywords being covered here: short term sales and mid/long-term deals.
It all depends on what type of market you deal in and what sort of products you sell. If you own a shop, for example, then you could focus on car repairs or washing dishes. You could also go online and learn more about each topic through tutorials and blogs.
Put yourself in their shoes before you start researching. There might be some topics that only appeal