How Do You Write A Brief Description Of A Business?

Writing is a tool that every business needs to know how to do at least cursively. A brief description or ‘business brief’ is an important part of this. When you are trying to get someone else to invest in your product or service, you need to make them feel comfortable by telling them what it is and why it matters to them.

A business brief is a one-two punch explanation of what the company does and why it should be invested in. It can be done very quickly so people don't lose interest because of lengthier explanations, which is another reason they are important.

It will also help potential customers understand the role that the company plays in the community and/or industry. This sets up a sense of credibility for the firm!

Brief descriptions include three main parts: the who, what, where and why. All four pieces must be included but no more than two can be discussed as and when necessary. Sometimes only the who and what matter and being able to describe the rest clearly is enough.

This article will go into greater detail about all four components of a business brief and some examples.

Provide all the necessary information

how do you write a business brief description

When writing your business description, make sure to include enough details to clearly describe your product or service. But remember, you do not need to include every detail about your product that others may want to add onto.

Your potential customers will probably have already done some research before reaching out to companies like yours. They will likely have their own ideas of what you offer and things they can find more or less important in your offering.

By being concise but informative, you take away their choice to be creative and add their own touches.

Make it clear what the person should do next

The second way to write a business brief description is to make it clear what the person should do next. This is usually done through additional bullets or points that are linked to in the initial body of the text.

It’s not enough have just a short, vague sentence followed by another short, vague one. That wouldn’t tell people anything!

You need to give them something more than that!

The two examples above could be improved by adding some detail or even creating an additional bullet point.

Use catchy words and phrases

how do you write a business brief description

Writing a business brief description is not your average job! It’s not just for marketing purposes either, it’s an important tool in your business that helps market you and your products or services.

Writing a short descriptive summary of yourself or your product can help potential clients find you online. If you are looking to increase traffic to your website or buy some new advertising space, this article has tips for you!

I’ll also tell you how to write a business brief description that sounds natural and doesn’t use clichéd language. When said and done right, no one will be able to stop talking about your product or service!

So, let’s get started by writing our own business brief description.

Make it short and sweet

how do you write a business brief description

Writing a business brief description is different than writing a normal sentence. Your brevity must tell people something about your product or service!

Your brief description should be one, two or three sentences depending on the length of the body text for the article you are linking to.

Reference other blogs and videos

how do you write a business brief description

Writing a business brief description is not an easy task, but it is something that can be learned! There are many ways to learn how to write a business brief description. One way is to look at examples written by others.

There are several websites with great tips and tricks for writing short descriptions. Some of these sites include BestBizFlashTopic, FlashBusinessCard, and FunSocialMediaTips. All of these sites have short topic and bullet point posts with helpful information.

Some of the things mentioned in this article include using your own style, developing your writing skills, and knowing what types of businesses similar content is targeted towards.

Give a call to action

how do you write a business brief description

After you have written your business description, it is time to give an easy call to action. What will you ask your reader to do next? This can be for a product or service that you sell, to check out your products or services, to visit your site, or to speak with you directly.

It is very important to include this element in your brief description because people tend to skip over it. A good way to test yours is to take what you wrote and cross-out the word “check out” and see if the sentence makes sense without it.

If it does not, add the word and rephrase so it does! Sometimes, even removing the whole concept breaks the flow of the writing. Make sure your audience knows where to find you after they read your article.

Follow you on social media

how do you write a business brief description

Even though this is not a direct advertisement, your business brief description can do some indirect advertising for your company. As we mentioned before, having an online presence is important to any professional’s success.

By having an active LinkedIn profile, YouTube channel, and/or Twitter account, your business will be seen by potential clients looking online for information.

Your colleagues and friends may also share pictures or videos of your work with other people, exposing your talent and leadership ability.

As professionals, they will likely look up your career on Google and find your website, making it easy to promote your services.

This article has focused so far on how to write a business brief description but now we are asking how to write a business brief description that sells! Embrace creativity and use language that appeals to your audience.

Gain their attention with a video

how do you write a business brief description

Writing a business brief description is very different than writing about a product or service you currently have for sale.

That’s because when someone does a Google search to find out more information about your business, they are looking to learn something new – not just read all about what you offer.

They want to see what you look like, if you show pictures of yourself working in the office, if you talk about who you work close with, and whether you seem professional and well-organized. All of these things contribute to how people perceive your business.

In other words, it makes a difference how others view your company.

So how do you write a business brief description that gets people’s attention?

By creating a short YouTube clip that includes the main points of your business description and then embed this video onto your own website using a free web hosting platform such as Squarespace or

About The Author

Tiara Ogabang
Tiara Joan Ogabang is a talented content writer and marketing expert, currently working for the innovative company With a passion for writing and a keen eye for detail, Tiara has quickly become an integral part of the team, helping to drive engagement and build brand awareness through her creative and engaging content.
Juice Beta is ending July 1st! Subscribe before end of month to lock in Juice Plus for 50% off!
$49 $25
Sign up now
Juice Beta is ending soon! Subscribe now to lock in Juice Plus for $49 $25
Sign up now