How Does Venmo Generate Revenue?

As mentioned earlier, most people use venmo for paying friends or family members back for things. This can include bills, shopping sprees, or even romantic getaways!

But what many don’t realize is that while it may seem like free money for them, venmo actually makes a ton of revenue in the process.

Here are five ways that venmo makes profit when used to pay others:
1) Transaction Fees
2) 2% Credit Card Processing Fee
3) Money Transfer Services (Like PayPal)
4) Premiums For Add Funds And Send Messages
5) Refund Processing Fees

All of these add up and make it possible for venmo to remain free to users.

Tip sharing

As we mentioned before, one of the main ways that most people use Venmo is to send money to friends or family members. However, not everyone does this very often!

Most people don’t use the app for sending large amounts of money either – instead they choose to do digital gifts (like paying for someone’s coffee with their phone) or checkbooks!

By offering gift cards and direct paywalls, Venmo has made it easy to create new products and services that can be used for spending money via the app.

Currency exchange

how does venmo generate revenue

Another source of revenue for Venmo is currency exchanges. Companies can offer their users an app-based system to pay friends or family members that are in another country’s currency.

By adding this feature, people will now be able to send money to others using their own language and payment methods!

This is very helpful if you want to send money to someone who uses a different currency than yourself. For example, if you are in USD and your friend is in AUD, you can use Venmo to transfer money back and forth until it is paid in both currencies.

Transaction limitations

how does venmo generate revenue

One of the main ways that companies make money with Venmo is by passing transaction information onto other companies for them to use in their business. For example, if you purchase groceries using Venmo, your friends can see all of the details of what you bought and from which seller or sellers.

This is how most big corporations get paid — by adding advertisements into things you buy. A lot of times it is not obvious who pays for this until after the fact.

For instance, when you search for flights online, the site may advertise for hotels or restaurants near the airport, or they may offer coupons for these businesses. All three of those are revenue opportunities for the restaurant, hotel, or airline that is being advertised.

By supporting vendors through Venmo, brands help promote spending outside the app by introducing additional channels for purchases.

Bill pay

how does venmo generate revenue

One of the main ways that most people use Venmo is to make payments to other users. By adding your Paypal or VISA account as a payment method, you can let other users send you money, or you can withdraw funds by using their accounts.

By introducing yourself into the system as an individual user, you get the opportunity to connect with new people and start building friendships!

Since it’s built on top of PayPal or Visa, anyone can use this service, which means there are no worries about trust. Since everyone has access to the software, there are also less chances of someone hacking into the app and stealing money.

There is an average of over one million transactions per month made through the bill paying feature, making it more popular than ever.

Gift cards

how does venmo generate revenue

One of the most popular ways that Venmo generates revenue is through its gift card service. Companies can create gift cards for their products or services, which users can then purchase via the app!

Most people are familiar with giving someone else a Visa gift card for groceries or Target cash for purchases at the store. But what if you’re not sure whether they already have credit cards? Or maybe you don’t want to give them a debit card because it won’t work outside the home base.

With Venmo gift cards, that no longer matters! You can now buy a virtual Visa gift card online that can be used anywhere there’s an internet connection.

This can help out even more in helping your friend or family member start spending money efficiently! It also helps promote budgeting as a way to spend money, instead of just buying things without consideration.

Corporate accounts

how does venmo generate revenue

As we mentioned before, corporate users can create business accounts that allow them to add additional people as vendors or buyers. These individuals will be able to see all of your transactions and upload receipts if you ask them to.

This is great for several reasons! You get detailed account information, they are protected from view by default, and you can verify their identity through their credentials. For example, most major corporations have an online store where employees can purchase items for work-related uses. By uploading these receipts into Venmo, other users can check whether this person has proper permission to spend money in your name.

The fees depend on the number of cards attached to each user, but there is no minimum fee. Because it’s mostly free, our recommendation is to enable card attachment for every user unless otherwise noted.

About The Author

Tiara Ogabang
Tiara Joan Ogabang is a talented content writer and marketing expert, currently working for the innovative company With a passion for writing and a keen eye for detail, Tiara has quickly become an integral part of the team, helping to drive engagement and build brand awareness through her creative and engaging content.
Juice Beta is ending July 1st! Subscribe before end of month to lock in Juice Plus for 50% off!
$49 $25
Sign up now
Juice Beta is ending soon! Subscribe now to lock in Juice Plus for $49 $25
Sign up now