We live in a world that is influenced by advertising. You can believe it or not, but ads influence people’s thoughts and actions.
We are aware of this effect and use advertisements as a tool to promote new ideas and products.
But have you ever thought about the impact of advertisement as a whole? I bet there’s a lot.
Let’s take a look at some examples.
First, advertisers know what they want people to do. It’s easy to recognize an ad when you see it.
The advertiser wants you to make a purchase. He or she may even want you to try out their product.
Advertising helps companies get their name known around the area. With plenty of exposure, they have a better chance of getting buyers involved.
Second, many times, you will only be presented with one option for a sale. If you don’t buy now, you will never be able to buy at all due to being overwhelmed with options.
This is often called the panic price, which means the seller panics and pushes the price up rather than working normally. By having so few choices, sellers set themselves apart from the competition.
It’s impossible to achieve success without advertising. Brands need to be exposed to customers in order to gain sales.
Consumers must be aware of your brand existence, so that they can choose to buy at least some type of product or service from you.
Business owners who ignore marketing will likely fail, because customers will only go to known businesses for products and services. Even with new brands, people prefer familiarity when buying things.
To get exposure, business owners have several options: create advertisements, work with manufacturers or distributors, develop branding strategies, or open shops directly to customers.
Whatever method you select, there are rules about what works and what doesn't. There's no one right way to do it. You'll need to try each option and see which ones give you the best results.
Stories are something we as humans love. They start at any age, but they’re particularly popular with children who care about how things look and sound.
We like stories because they’re fun. We want them to be entertaining and funny, and we believe that someone must have told us before that stories were “good for you.”
However, most advertisements try to convince you to buy their product by telling a story. This is why you often hear ads when you watch TV or listen to the radio.
The aim of advertising is to bring customers back again and again for more buying. The best way to do this is by being informative and using sales arguments.
In fact, studies show that people respond better to informed choices than to forced decisions. It sounds crazy, but it makes sense. If there is no choice, there is no freedom.
People prefer to choose rather than be chosen. Therefore, if your marketing message promotes freedom (you are not forcing anyone to do anything), then your chances of getting the customer returning are much higher.
A recent study revealed that consumers are more likely to buy products they see ads for. This makes sense because you’re already exposed to advertising whenever you do something fun, such as go shopping or eat out.
But what about promoting things online? You can encourage people by putting up convincing reasons to try your product. For example, if you have a new flavor of coffee, try to get them to try it off the rack with the offer of a free mug.
Getting customers into their stores is one of the biggest challenges for businesses today, so giving offers that draw in traffic is very important. Offers like discounts or free items will attract shoppers.
It’s difficult for consumers to distinguish between brands and their own because they are both known quantities. When you advertise, you are telling people that one brand is better than the other.
You are also letting people know that there is a surplus of this particular product available.
That way when people want something from your ad, they will think about buying it. They won’t be thinking about whether or not they should buy it or how much it cost. The only thing they need to consider is whether or not it’s a good price.
If you can get up-front customer loyalty by advertising, you’ll have long term sales stability. Your customers will keep coming back if you give them what they want. You just have to offer your customers quality goods at affordable prices.
Product promotion is important, but you need more than just advertising to encourage people to buy your product.
Sales associates who say they’ll help you get excited about their product are in charge of sharing information with them before you make the final decision.
Associates can be influential during the sales process as they have access to different channels and methods that could persuade a customer into making a purchase.
That includes social media sites like Facebook, Twitter, Instagram, and YouTube, as well as physical tools like guides, specials, deals, and reviews.
LinkedIn has become a very powerful resource for companies looking to launch new projects or acquire new businesses. By having a strong LinkedIn profile, companies are able to showcase their expertise and attract potential clients.
Google+ is another platform where some may place greater importance on photos than words. For this reason, Google recommends using photographs when available on any website.
A memorable ad has the power to attract customers and gain profits. To make your ads more effective, use stories.
People respond better to stories. They feel stronger emotions, such as sadness or joy. Your ad should create at least one of these feelings and last longer than just a few seconds.
Let’s look at some examples.
The first is from a long time ago, when was a much smaller country, before it became wealthy. The people were not so rich, but they were powerful. They still worked hard every day and needed help from others.
They also used help from someone who did not work, their families. People went to university, learned new skills, had new ideas, had new dreams.
It’s very clever because it does one thing and does it well. It grabs your attention and keeps it. That is why advertising works.
You are not going to read anything unless it is worth reading, but everything else is going to be caught by television or web site.
So don’t ask yourself if advertising should use technology, it already has. The question to ask yourself is how effective is what they are selling?
If it is modern and slick, then it will be more effective. People love watching things work – they enjoy being entertained.
When was the last time you went to a movie theater and thought “This experience was so enjoyable I can’t wait to go back to that place”? You probably went to a movie station and watched a movie in front of a rental screen.
That is why advertising is effective. It captures your imagination and motivation to purchase whatever it is you are asked to buy.
More and more ads, less and less space. The advertising industry is changing quickly, thanks to technology. Today, advertisers are finding ways to get their messages across much more efficiently than in past years.
They can use mass media outlets like television or radio to send out a message. But what if they want to target a specific audience? What if they want to promote a product or service that has something for everyone?
The answer is social media. Facebook, Twitter, You Tube, and many others offer opportunities to advertise through online videos, newsletters, posts, and comments. People love sharing things that affect them emotionally, so it’s a great way to connect with people.
In fact, studies show that YouTube hits nearly 1 billion views every day. That’s about one view every three seconds. And, updates from brands and companies have increased by 23% over the last year alone.
Advertising on these platforms is cost effective as well. For example, ad campaigns on Google Adwords average around $6 per click. On Facebook, it’s almost $5. Therefore, putting a small amount of money into your campaign at first will result in a lot of traffic later on.