NEW! 10x your website traffic while you sleep with Autopilot 🛩
Learn More
By using this tool, you are given an idea of how many visitors your site has received over a specified time period (for example, one month).
From here, you can make estimates about the total number of visits to your website by assigning relative values to different types of traffic sources.
For example, if you detect that your website gets 10% of its overall traffic from google ads, then you can assume that your site probably gets around 100 clicks on non-organic search engine results pages.
These clicks come from users who either typed in a keyword or clicked on a result somewhere else on the page where it mentioned your company name.
To see actual numbers takes some analysis. You will have to download several free tools to do so. One such as Heat Map allows you to see what keywords people are searching for in their browser so you can figure out which ones are most popular.
You can also identify areas of your website that people tend to visit more frequently including your home page, specific product pages, and maybe even your About Us or Help articles.
Tracking individual links is another way to find out about organic web traffic. This requires additional software to track variables like destination URLs, referrers, click events, user sessions, and other relevant data.
There are hundreds of ways to achieve this. The above examples are just that, examples. There’s no “right” way to do it.
It all depends on your internet research needs and preferences.
Google Analytics helps you see what people are doing once they arrive at your website. You can also use Facebook analytics or other lead capturing methods to measure traffic.
But how do you know if someone who visited your website actually bought something? This is where differentiating between visitors and buyers comes in.
You want sales channels that are both effective and cost-efficient. Things like optin boxes, special landing pages, pre-written posts, and unique content designed specifically for search engines are going to draw quality attention from customers looking to buy.
That way, when people visit your website, there’s a good chance that they will take action and purchase one of your products or services.
Most organic marketers agree that links from high-quality websites are one of the most important factors in gaining traffic to your site. High-quality pages will help your website rank higher in search engines and people will be more likely to click on links which are published under your name.
Whether you're asking other businesses for a link or creating your own content, quality is always going to rule first. People don't want to invest time or money in something that doesn't work or give them value.
Links are one of the hardest things to get without doing any work. Once someone has linked to you, they’ll probably keep using you as their source until you offer another service or product.
People may switch over when they see a price tag but keeping up with updates is pretty hard unless you’re willing to do some research. Many companies spend money trying to boost a single keyword ranking.
Organic marketing is about being creative and looking at the big picture. The best way to achieve this is by starting with keywords and working down through the web page.
You can also try linking back to projects where users have given feedback on new posts and ideas. More than anything, it’s about having fun and sharing information that adds value.
Email subscribers often ask me about how they can get more traffic to their websites. If you’ve collected email addresses from people through your business, product or site, then most are willing to pay for that privilege.
There are several ways to provide them with good content. You can try offering products or services that you think would be useful to your prospects or customers. You can also try promoting other businesses in what will become an attempt to promote yourself as someone who knows where to find the best deals.
Of course, all of this is done so that you can make a sale at the end; but having sufficient interest to want to buy something before asking for it is part of it too. People don't need offers every day, but if we see ads every now and then, directed towards our interests we're much more likely to remember them and consider buying what they advertised.
The better your offer is, the longer you'll keep people's attention and the more likely they are to accept it. Providing lots of value is very important because without value, people will leave sooner rather than later.
Most brands that sell organic products use targeted language in their blogs and articles. You’ll want to use specific words that are related to your product, rather than general words such as “good” or “great.
If you’re writing about a topic, make it relevant to the subject matter at hand. For example, if you’re writing about how to clean cinder blocks, don’t start by talking about your great-grandma’s love for roses.
Rather, choose vocabulary that is specifically tuned to your brand and what you sell. In order to do this, there are some tools that can help you find similar groups of people (what’s called a keyword niche).
These tools then give you an extensive list of common keywords you can use when promoting your page. When searching for keywords, keep these tips in mind:
The longer you go without updating your page, the harder it will be to promote yourself. People are much more likely to click on your content if they know the search term is used to indicate that something exists.
That way they have evidence that someone else has bought/installed it. That way they know they can purchase it from you. And most importantly, that way they trust you enough to buy it.
When you have one or more social media sites, it is very important to know how to measure organic traffic coming from these channels.
It can be difficult trying to figure out what works and doesn’t work when it comes to marketing via social media.
That is why we will talk about making your social media campaigns simple, so that if you do something works, you won’t need to change anything.
You just want people to visit your website and turn off by clicking “share this page” or similar.
But there are many things you can do to increase the chances of someone sharing your content with others.
These include:
Making the text large and colorful.
Having some animation in it.
There are many different tools you can use to create a variety of videos to put on social media.
People love watching other peoples’ videos!
Here are some examples of great video stories that have spread like wildfire:
This has been viewed over 42 million times!
More than half of all Facebook users watch videos at least once a week.
Organic traffic is defined as visits from specific sources. For example, your site gets 50 clicks today from google, compared to 20 clicks from bing.
We get it; you don’t care where people come from, but it makes sense to try and attract them from multiple places.
Search engines give weight to results listed in various types of search, including Google searches.
If you win the lottery tomorrow, would you expect people to find you online through Bing? I doubt it.
Google is the most popular web search engine and they keep getting bigger and better.
Search engine ranking does not only depend on how a webpage looks, but also on what is inside and whether information is easy to access. Sites that have video content for example, will rank higher than those who do not because people like reading text more, as well as listening to or watching videos.
Google claims that websites with video content are more engaging and this search engine wants to give you something worthwhile so they charge less per click. There are many other benefits including longer visits and increased time spent on the site, showing that quality content is worth staying around.
Having a lot of high-quality pages linked together helps in another way — if someone else has done work on your page already then it is easier to get links to new pages. Newer pages may need citations added from older pages. This takes work, but it’s important work that tells Google that the page exists and is valuable.
When you place ad campaigns on social media, pay attention to how many views or clicks the ads are getting. If they’re not attracting any interest, then you can optimize your ads for more views or clicks. You can also look at website analytics software to see what parts of your site people most often visit.
If you have video content on Facebook, for example, you may want to create a custom audience that is fully engaged with your channel.
That way you can promote targeted offers to your audience. You can also set up targeted advertising in Instagram Photos and Google Ads.
Most organizations publish online traffic statistics that include details such as the number of visitors to their site, pages viewed, and length of visit. With these metrics systems, you can work out how much money your website has made for the advertising company.
However, this only provides part of the picture. What’s more important is what sites like yours have been doing for the past two years.
Are they buying or selling? That is, are they accumulating or leaving? It’s harder to make a decision about online marketing when you know less about the companies with which you’re dealing. By testing websites from an analytics perspective, you can find out what drives people to action and to leave.
The thing most people don’t realize is that good design isn’t just about looking great. Good user experience is built on confidence in the brand and trust in the product. If users aren’t confident in the quality or reliability of something, they’ll be hesitant to use it.
Confidence comes from excellent customer service and a well-designed app/site. Trust takes time to build but once someone does, they will return again and again.
