A marketing strategy is what types of messages your business uses to reach its audience. Yours could be focused on product sales, offering coupons or discounts, telling people about your organization, etc.
Some businesses have glitzy advertisements with flashy graphics and loud music that appeal to the eye. Others use direct appeals like “Help us save the world!” or "Tell everyone you know about our services!"
And then there are educational strategies that emphasize improving their knowledge or skills through reading. All of these styles of advertising can be effective ways to get attention for your company and promote action towards buying products or giving feedback.
A good marketing strategy should be goal-oriented and time efficient. It should create a constant stream of exposure so that your brand does not overburden itself during non-peak times.
A marketing strategy is determining how you will market your business or product. This could be through social media, advertising, direct mailing, website content, promotional giveaways, etc. Yours can change as your business changes!
Most businesses have a general idea of what they want to sell, but without a plan for getting those people into their store or onto their site, they lose out on potential customers.
Marketing strategies usually focus on either raising awareness about your company or finding new clients for your products and services.
Raising awareness includes things like writing an article for a magazine that may spread word-of-mouth about your business, posting pictures and information about your business on social media sites, or sponsoring an event that attracts attention. Find ways to emphasize your expertise in your field and highlight your credentials or achievements.
Finding new clients can include doing some research on where your current competitors are not investing enough time and energy, as well as looking at other areas to promote your business. It can also mean creating and offering more of a service than just selling a product.
A marketing strategy is just like any other tool, you need to know how to use it before you can apply it to real life. This means knowing what kind of market you are targeting and having a plan for that market.
Your marketing strategy should be determined by your target market. If your business targets parents, then creating content targeted at parenting websites and distributing it through social media channels and advertising sites designed specifically for parents will make sense.
If your business caters to students, investing in student loans or scholarship resources and promoting them on social media and advertisements tailored towards college students makes sense.
Whatever type of market your business fits into, defining who your target audience is and figuring out how to reach this group is an integral part of developing a successful marketing strategy.
Another important thing to consider when choosing which types of marketing strategies to pursue is determining if your campaign is direct response (DR) or indirect engagement (IE). DR campaigns ask people to do something- either to buy a product or to take action on an offer- so they have to be clear and concise! IE campaigns don’t ask anyone to do anything aside from spread word about the company.
This article will go more in depth about different types of marketing strategies but first let us discuss some key points about marketing generalizations.
A marketing strategy is not just finding ways to make more money, it’s understanding who your customers are and what they want. This is the key to succeeding in business!
As we know, marketers spend most of their time trying to figure out how to make more money by doing more things, but what about the other side of that equation? What about figuring out how to lose money by offering less products or services?
That would be giving up! So, how do you give up if you're an entrepreneur? It's impossible! You have to understand why people don't buy from you and your competitors so you can work on fixing that.
Your competition may be using flashy advertisements or offers that appeal to someone else, but not to yours. You need to find out WHY NOT and fix it!
You can test different messages and strategies by talking to your current clients and getting some input from potential new ones.
A marketing strategy is anything you do to get more traffic to your site or online store. It can be done directly through social media, search engine optimization (SEO), advertising, or whatever else you brainstorm.
Most people start by creating a website. This is typically the most basic type of marketing tactic. By having a web presence, you are giving other people an opportunity to read about who you are and what you have to offer.
Your potential customers can find you via free websites like Google or YouTube, Facebook, Twitter, and Instagram. They may even discover you at a mall event or shop opening!
There are many ways to create a website. You can use a free website hosting service, such as WordPress, that has built-in tools to help run your business. Or you can pick a pre-made template from one of the many free theme sites out there.
With the explosion of social networking sites like Facebook, Twitter, and Instagram, it is easy to get confused as to what kind of marketing strategy applies to which site.
That’s not a bad thing! As we know, all types of marketing can be effective if done correctly. What makes each type of marketing special is how they are applied to different industries and audiences.
For example, direct mail campaigns typically focus on one individual at a time while print advertisements promote brands or products that appeal to many people. A well-designed website will attract new visitors who may or may not purchase anything from you, but at least they learn about your business.
And of course, television commercials and podcasts tell stories that motivate action, helping to increase sales. All of these methods have been around for years, and there are no hard and fast rules when it comes to using them in combination.
This article will talk more about some of the ways marketers use social media to achieve their goals.