Promoting your product or service is an essential part of most businesses. Whether through ads on TV, social media, banners, billboards on buildings and even through radios, you're going to want to tell people about what you're selling to sell more.
In this article, we'll explore important steps you can take to earn more by being known more by your customers.
The first step in increasing sales is helping consumers recognize your product. When they can easily find your brand name, it helps them buy more of your product.
Colorful packaging or labeling is often what distinguishes one brand from another for customers.
However, not all brands are made equal. For example, most shoppers wouldn’t think to buy food product A if they couldn’t remember any difference between that brand and product B.
That little bit of color here or there doesn’t help you out much when trying to sell product. However, if you have a solid white label with ‘product X’ written above, it does matter!
Colored labels don’t work as well because people need to pay attention to the color to know what product they are looking at.
They also work better when used in conjunction with other colors. If the label is blue, adding a yellow stripe isn’t very effective unless it stands out.
Yellow works better than red when it comes to attracting people. That’s probably why McDonald’s uses so much yellow! It certainly makes finding their stuff easier.
Word-of-mouth is one of the most powerful sales tools around. But we all know that in today’s online world, word-of-mouth comes from Twitter and Facebook.
That’s why companies spend so much money advertising on these social media platforms. It's why some restaurants advertise on TV before they get their table service license and also why some retailers put up cool new products and promotions on Instagram or Facebook.
It takes time to build trust and brand loyalty with consumers, but it only takes one bad experience for them to switch brands. We do it without thinking about it every day, investing our hard-earned cash in fresh water bottles, new clothes, delicious foods, and other things from the grocery store.
But have you ever stopped to think how many ads you watch or read? Ads can be fine, but if they interrupt meaningful content, that's useless. Read on for why marketing through advertising is indispensable.
People are attracted to authentic marketing messages, ones that come from someone’s own experience rather than being spoken in third person. When you talk about your own experiences, people will trust you more since you’re connecting with them.
You also walk around what you want to sell – there’s no need to explain or defend it. You just have something simple to say and you can get away with it.
People are attracted to authenticity, so when you share stories from your life, they feel like they know you and care about you. They’re then more likely to listen to you and buy what you’re selling.
For example, if you write a paragraph based on an article and tell a story about how this article helps you live a better life, people will be much more inclined to read it and buy into whatever you’re offering.
It starts with a picture of yourself, which tells people something about you. And it says, “Hey, I’m normal and reasonable.” That’s why people respond to personal advertising. It’s because they recognize the voice of honesty.
It’s hard to estimate how much money you can make by advertising, but it is easy to show your profit from ads.
For example, if someone needs groceries, would you try to sell them goods or services? Most people want things they need and are willing to pay for them.
If you own a store, then yes, you can say, “I wish I could help you out, but I am too busy right now.” You can give them a referral number to start shopping there or tell them where to go online.
Some customers may be upset that you didn’t offer what you had earlier. If this happens, you can still ask for permission to advertise.
It depends on the company whether or not they will meet your request. However, it is very important to remember that no matter what, you remain a human being with emotions and quirks.
People who buy products through advertisements tend to look beyond your flaws. They focus more on how attractive a person looks than on how good their features are.
Traditional marketing methods such as flyers, posters, radio advertisements and newspapers are reaching billions of people through very public displays. But how well do these messages work?
Analysts estimate that 60-80 percent of consumers who see an advertisement follow the recommended brand. The rest of the customers either don’t remember the ad or connect with it in some way (like feeling misled or unappreciated).
That means less than half of all ads ever actually convince someone to buy what you are selling. With digital advertising, things get even worse. Only around 4% of ads show any type of effectiveness.
The best strategy to increase sales is to advertise only when it is completely necessary. For example, if your business offers a service rather than a product, there may be ways to reach more customers for fewer costs.
You can advertise online, especially Facebook and Twitter. People tend to trust social media sites much more than they trust companies to deliver information. Social media websites also have many loyal users who might like to visit your website after seeing your content posted there.
Twitter gives access to its platform for free; you just have to click Follow below any tweet to start working with them. They’ll know exactly which of their tweets bring you traffic and help you grow your audience.
Facebook has helped businesses market themselves for years now. You can set up pages, events, groups and profiles to promote yourself. You can also make apps to help spread the word about your business.
Be careful though, your fans and followers want to trust you. Without proof that whatever you put out there comes from a place of good faith, they won’t believe anything you say.
It is totally normal to feel embarrassed or scared when you try something new, but don’t let those feelings change your decision to invest in organic outreach. It takes time and effort to generate results, so unless you plan to stop investing in your company, don’t waste your efforts.
There's an ad by a telecom services provider that ends with a catchy phrase - data is oxygen. Indeed, in this day and age, data has almost become oxygen.
Wherever you are and whatever it is you're doing you'll need internet data and your business does too. It is your business' oxygen, you can use data to find insights on your products and services, the place your business is operating and of course for your marketing efforts.
And because most of the marketing is done on the internet, mostly on social media platforms, you're in good hands because there's more than enough data for you to optimize the target audience.
The beauty of social media is that you'll get to sell to a variety of markets, whatever your ideal buyer group is, there's something for every seller and the data that these platforms provide you helps you to further optimize and reach more customers.
Next time you are searching for a product or service on Google, Facebook or any other online platform, try to estimate how much money you have spent through advertising since it was started. I bet you will find that you have spent at least $X on ads over the past Y years, giving you an estimated total of Z dollars per year for advertising.
Why does this matter? Because while advertising is easy, sales are not. You can spend millions on advertising campaigns without making a single sale.
That’s because people don’t buy things from companies they know nothing about. They trust friends, relatives, professionals (such as attorneys) and colleagues. Who better to ask for advice on what brand to choose than someone who worked in the industry or has lived the life?
These are all questions that your competitors might also be asking themselves right now, which is why investing in advertising is such an important part of marketing. The more attention your business gets, the more valuable you become as a seller.
Marketing is an expensive tool used to promote your business, but does it always have to be?
Yes or no!
If you can afford it, marketing is very important. But what if you could do some things free of charge?
You’d probably want to spend more money on other tools to help grow your business. And in some cases, they may be worthwhile investments.
But first, let’s look at how much money you are already spending on advertising. It sounds weird, but there’s a way to do this cost-efficiently.
When you know where you’re able to cut costs and an area that you could target specifically, go for it. Try not having advertisements as well as lowering the price of clicks you get when people find your website through social media links or going out and buying ads.
These can be good starts to begin with, but without a full budget set aside for marketing, you might just end up wasting your time and money.
To avoid making any mistakes, try tracking all of your attempts to increase sales and see which ones work and which ones don’t. You can then repeat the successful one(s) every week until you get a hang of them.
Tracking results may even allow you to make a zero percent sale. That is, unless you put effort into increasing awareness about your product or service.
Consumers are often very sensitive to advertisements. That’s why it is so important for businesses to know how to effectively market their products and services.
There are many different ways to promote your business. Many of them include using advertising media, such as television shows, radio programs, commercials, magazines, posters, or billboards.
The type of advertisement will also depend on the customer you want to reach. If you are trying to increase sales to kids, you would want to use words that they can understand and have fun with.
If you want to attract more educated customers, you would do well to put information about savings in insurance premiums and taxes into the message. Let people know there are benefits to doing business with you by showing them your logo pins or name tag stickers.
It’s also helpful if the customers feel some sense of personal worth when they look at your ads. For example, highlight local businesses and organizations that work with yours.
Put yourself out there by offering good quality products or providing useful services. The perfect combination of a great product coupled with an amazing and effective marketing campaign will ensure more sales.