Most people think of web visitors who come to a website using a computer or mobile device such as a smartphone. However, free websites hosted by other companies like Twitter and Facebook also send lots of search traffic to your site if they have enough advertising support.
Search engines such as Bing, Yahoo!, and Google itself earn most of this type of traffic. But new search engines continue to emerge with an ever-changing array of features that push the boundaries of what we consider normal when it comes to searching.
Some of these special options may hide messages you typeset in plain language, whereas others may help provide links between similar terms. Whatever the cause, knowing about them can only help you get more search traffic from online searches.
The following list covers some hidden gems for getting more search traffic from certain online queries.
That’s fine, but keeping learning the methods below will make your ranking checks quicker and easier. And don’t worry, the same techniques apply across the board (with some small exceptions).
These days, there are many different strategies for finding good keywords. These tools can help you do that. Many give you information about popular words along with estimates of how strong those words are likely to be used at any given time.
Others offer specific functions to help you create variations of words to expand your vocabulary. With this knowledge, you can determine which versions of a word are promising candidates for increased popularity.
In addition to telling you which words are trending, these tools can tell you exactly why each one is popular. This helps reveal opportunities to enhance your writing to increase conversion rates.
Knowing about your website’s ranking in search engine results can help you improve it, together with other insights that can aid visitors to your site. We get plenty of queries from people wanting to know more about search engines, which is why we have created this guide.
There are several ways to find out information about search engines, and these include using SEO tools as well as searching for questions on social media sites such as Facebook or Twitter and getting answers through user comments.
Here, we will be looking at methods to gain insight into how searches are going via google and how to beat them to the top of the search results. First, there is something called ‘top pages’ which is a feature provided by google where they give you a list of the first 10 webpages when someone types in a query word/phrase onto their browser page.
These top pages contain the most relevant webpages based on the topics covered along with the title and link to those pages. By having a look around top pages you can get an idea of what websites have been viewing especially if you go check them out.
Next, there are things called keyword research tools which help show whether or not a webpage contains the keywords that are being searched. Such tools also help analyze the popularity of keywords.
Last but not least, another way to see just how many people are doing a search is through the usage of referrers. Referrers are tiny text files that tell searchers what page they were visiting before hitting a particular webpage.
Having knowledge of all these techniques helps us better understand our customers and what they are trying to accomplish once they arrive on our blogs or businesses website.
There are several ways to see how much traffic a specific url will get. Most of them rely on visitors to your site, so it’s important to have lots of content and readers visiting your page.
There are two different methods used often for measuring web traffic: directly using numbers of visits (like hits) or by looking at where pages were previously visited.
It is also possible to calculate the amount of traffic a certain website gets by viewing previous data such as “hits” or the number of page views in order to determine what proportion of websites that cover that topic area receive that many visits. For example, one could assume that any given webpage has approximately the same probability of being hit by a random visitor and thus about an equal chance of receiving some level of visit from the internet overall.
Most people think that google is the best at searching, but it’s actually Bing who beats them in almost every way.
Many studies show how google performs better than Bing in terms of speed, accuracy, and a variety of other metrics. But one thing I have noticed is that when someone searches for something specific (i.e not spam or empty keywords), results returned by Bing are usually much longer.
I believe this is because many more websites register with bing to compete for the top rankings which provide backlinks and web traffic.
Google tends to return shorter pages since they focus on quality vs quantity.
Here are some examples:
www.example.com/some-specific-text - long page with stats & scores
Search engines prefer sites with high numbers of unique files (content) and external links to other sites. The larger the site, the higher the ranking as well as the greater the number of internal links.
Some say that if you want to be successful, don’t worry about your website being ranked highly, just make sure it has enough links.
Personally, I don’t recommend this approach. It is hard work trying to get lots of small referrals through all of the various tools that you can use to find new blogs and sources of content.
But according to my next statement, maybe it isn’t such a bad idea…
When you run a search, what type of result are you likely to get? A news article? A review site? Or perhaps an ad that directs you to buy some product or service?
Most people will find that advertising is the biggest source of web traffic. However, if you have very little content, then website owners may choose to pay for additional traffic using Google Adwords.
There's no way to directly write your way to the top results. But by offering quality content and promoting other people’s work, we hope to expand our audience to include new visitors from non-advertising sources.
And because everyone loves free stuff, this helps increase visitor traffic through organic search engine listings.
When you search for something, what kind of results does it give you? Most times, you want fast and accurate information. So how does a good search engine help you get this?
The first thing to understand is that there’s no such thing as a perfect search query. There are always exceptions to rules. No matter what type of result you’re looking for (blog posts, news articles, pictures), someone else has already thought about it and created a helpful platform for you to use to your advantage.
Google knows what keywords should lead you to an article, because they track these queries in order to determine which ones are most popular. You can also run specific searches and add keywords along with certain terms to see if they lead to more useful results.
For example, say you're trying to find out more about home security systems. Someone who is not too familiar with their way around a house could be caught by surprise by the cost of some of these systems. A simple search like "home security systems costs money" gives fairly predictable results.
But adding a keyword like "before-you-buy-a-security-system" provides better guidance, since likely leads with potential customers who are wondering about price. Your goal is to learn more about your potential customers so you can meet them where they are at in their journey toward buying, which may be before they have made the decision.
Another way to find out is to whois your domain name. This will give you a lot of information about your visitors, including what country they’re coming from, what browser they use, and roughly how much traffic they have been getting.
You can also see what keywords people were searching for that led them to your site. Keywords are very important when it comes to ranking high in search engines.
How do I know if I need website content updated?
The whois list does not include whether or not someone has searched for your name. It only tells you that at some point there was a visit to your web page.
Therefore, this list should be used with caution as an indicator of future actions.
It could tell you that someone visited a page, but that person may have just done so because he or she was interested in your product and went to your homepage to read more about it.
Or it could tell you that someone visited a page, but that person probably didn’t buy anything and left soon after.
Content on pages such as yours needs to be supported by evidence of past purchase; otherwise, updates might better serve those whose visits are due to a new interest.
Although producing high-quality content is important for success, it’s not the key to gaining traffic. Focus your efforts on getting search engines ranking your site, and you can attract traffic from all sources.
Your title and description are especially important for drawing in raw web searches. When someone is searching, they aren’t going to read through an entire page of links and pick one. They will look at the first link that catches their eye – your headline or summary.
Then they may click on another link to continue reading, maybe to learn something more. The goal is to make the link worth clicking.
People don’t buy what you sell, they buy why you sell it. You have to create an emotional connection before they will purchase from you.
That is why I am such a fan of Facebook Ads. With Facebook Ads, you can target specific audiences so that your ads reach only those people.
You can also set how much you want to spend using the same ad. If you know how much you are willing to invest, you can test which methods for connecting with your audience work best.
Google Adwords offers several options for targeting different audiences. However, their cost is higher than most other services.
LinkedIn has some similar features to Facebook, as well as Twitter. These platforms are more likely to get users engaged and connect to your content.