Even with all of the flashy new options, email marketing has still remained an important component to any brand’s communications strategy.
Why? Because people have been using email as a medium for communication their entire lives.
By taking advantage of this basic utility, brands can stay in touch with their customers and provide helpful information at a moment’s notice.
Email provides a channel for interactions that go beyond simply promoting your products or services. You can make customer experiences more personal by sending emails with thoughts you insert yourself.
You can ask questions like " What is one thing we should know about your experience with our company?" or " Why do you use our product?" Get feedback from your followers so that they feel being heard and recognized.
The right type of email content will depend on the kind of business you are trying to run. If you sell goods or services, there are good ways and bad ways to communicate with your consumers.
The wrong way to win over customers who have grown weary of your brand is to talk down about your products. It gives them reason to continue thinking poorly of your company.
Instead, highlight the benefits for your customers. Tell them what makes your products or services better than those of your competitors.
It’s also important to remember that not everyone likes getting spam messages. So keep these ones short and give subscribers the option to opt out if they want.
Not many people like reading press releases unless they are directly involved in the company or have signed up to be notified when new products/services become available.
However, as we mentioned before, it’s important to promote your content across multiple channels so that if someone is searching for you, they will also find your content.
Press releases can help with this – especially if they are good and provide an opportunity to tell your story in a compelling way. Part of getting more engagement than a standard blog post is building a community of people who want to read what you write.
Providing them with access to unique information is a great way to build interest and attract followers. Those readers who follow you on social media sites will know whether you give away copies of your upcoming books or events, for example.
Content marketing has really taken off because companies need to work with consistency and create valuable resources inside their organization. That being said, sending out regular updates is a must.
It gives you something to talk about every day and keeps you in front of those who use the internet.
If you’re looking to grow your content brand, one of the easiest ways is to contribute to popular blogs. By becoming a regular contributor, you can get in front of thousands of readers who seek out original content from established writers.
You will need to learn how to be a good writer and should already have an online presence (blog, facebook page etc). You can either work for free or sell your writing on platforms like Squarespace and Wix.
Become familiar with the industry-specific journals that have sprung up in recent years. LinkedIN is still very relevant today for professionals.
Add professional publications to your list if necessary, although there are now more digital options available such as PDFs vs printed editions.
For instance, the magazine “Accounting Today” publishes shorter articles on global business insights costing money compared to their print edition which is priced at $59 per year.
Social media is full of bloggers sharing stories, tips, and insights on their journeys as entrepreneurs. These can be your colleagues or friends in business. Or they could just be people with great blogs!
Facebook offers several opportunities for you to connect with other businesses and social groups. Twitter provides similar benefits.
However, connection through one’s blog has been established for some time now. And it’s an easy way to make money online.
When searching for influencers, check out their top posts to see if these are related to your product or service. You can also read comments under those posts to get a sense of how many people like them.
You can either hire someone or yourself to write original content. Original content will require more work but will help increase your credibility among the blogger.