The first thing that shows of your site is the web pages, and most people using the search engine will start with the title page. This is what gives the searcher an idea about the contents of the webpage.
The keyword phrase should be at the top of the page along with the actual topic (keyword).
More important information like quotes or link topics can then be put below the title page, depending on the purpose of the page. Then again, this depends on the type of site you have.
For blogs for example, putting the title up at the beginning makes sense as most people starting at the homepage are looking specifically for info related to the blog post they saw on the previous page.
But if you’re selling something, maybe it make more sense to have the description of the product show up before the title on the page. It’s still important to have both the title and the description together as one piece of text, without any spaces or paragraphs.
That way the reader won’t get distracted by the surrounding words and may not read the description at all. You also want the keyword to come right after the question that the headline answers. That way, the viewer is already impressed by the professionalism of the article when he sees the headline “How to…”
Most of the search engines use web pages ranking as one of the main strategies they use to find new sites. When people are searching for information about businesses or professionals, they want to be able to read up on how trustworthy the website is that they are looking at is.
If your website has an HTML index rating of above 90, you can put more trust in it than most websites. If you get a nice clean reading screen with open links and no annoying pop-up ads, you should feel very good about going to the page and viewing its content.
Google also gives a recommendation about what kind of content to include in your webpage’s title tag and keyword tags so that all the proper searches are made. Google recommends starting with some basic questions you might ask yourself when building a website (i.e. “Should I charge money for my product?”) and then including keywords in the title tag that will help people discover you.
You also have to remember that inside there is a unique set of keywords for each webpage. You can’t just add random words wherever you like because someone else could already own those words.
Search engine algorithms are always changing, making it hard to get organic search results at the top of the list. What used to work years ago no longer works in today’s market. To stay ahead of the game, you need to keep up with the changes.
That’s where having an expert make adjustments to your website comes into play. An expert can review your web page and make necessary fixes that will enhance the ranking.
He or she can also make tweaks to your webpage so that it is more user-friendly and notices how better it appears in search engines. From time to time, someone else may come along and modify what you have already put out there. When this happens, the next change you make could be completely lost in the algorithm update.
Having an expert look over your webpage and make any needed changes gives you confidence that something is being done to improve your position in the rankings. You can trust that your information is safe while you do other things.
The use of headings is one of the most important components of an article, particularly if you are writing for public consumption. Headings can be used to divide your article into sections, or they can be used in their simplest form as titles (i.e. introduction, body, conclusion).
Given that SEO is also about good web design; having well organized content is not enough unless the website has a search engine, which is where many people get lost.
If there is too much information on a page, the reader will have trouble finding what they need to know, and they will leave and find something else to read. Therefore, only include vital details on each page and assume that readers will skip steps if necessary.
Illustrate everything because almost everyone reads articles with graphics nowadays. However, don’t load pages with pictures when they hit a link without them or they won’t click through.
(Google actually provides a guide on how to create graphic icons.)
The goal here is simple: make it easy for someone who doesn’t know anything about coding to understand and navigate your site.
Don’t worry though, anyone can update a picture! A few options offer price tags starting at around $10, so if you want this added to your repertoire, now is the time to do it.
One of the most popular ways to increase the ranking of your website is by using bold font styles.
Bold fonts are what’s known as “mandatory attributes”, which means they have to be used so that the browser can start displaying the content.
What this means is that if you use text in small letters, the browser will simply skip over it without showing it.
When websites have bold font faces, the visitor will know right away that something significant is being displayed.
Visitors spend very little time looking at web pages and their contents. They want information quickly, and they expect graphics and videos to be fast.
If you don’t show significant pieces of content immediately, people will go elsewhere. It’s like going to a restaurant and trying to find someone to serve you before you look at all the menus.
You also want to make sure that the page has ample amounts of text so that visitors do not get a sense of distraction or that the page takes too long to load.
Having more text than viewers can handle is better for your rankings. More importantly, having adequate text saves users from clicking anywhere to achieve top-of-page placement.
Videos have become one of the most popular web content formats, and for good reason! They’re easy to watch, and can leave you with some great memories. Google even credits websites with video reviews on their search engine rankings.
How does including video on your website help your SEO? For starters, YouTube is the second biggest site in the world after Wikipedia. According to OpenVideo, there are over 5 million videos being uploaded every day.
That means more people will likely visit your website if they want to find out more about you or your products.
Of course, you need enough quality videos that people will stick around long enough to click through to your page. People spend less time watching videos than reading texts/ pages.
You also have to consider how much traffic would you get from trying to drive people to your website via your video (if any). Considering that not everyone who visits your youtube channel may be interested in what you have to offer, having an open inbox is another valuable asset.
Finally, making yourself available to answer questions is important, whether it be by creating comments on posts or using social media. That way, people can ask you questions directly.
Search engines such as google are always looking for images. When website owners hear “seo” they think of improving their web traffic, but good seo will get your pages ranked higher and attract more organic (non-paid) visitors.
There’s an art to giving search engines what they want – high quality images.
Fortunately, it is also a very simple way to improve your page with some basic tips.
When you upload files, add corresponding keywords to each image to help them scale better. For example, if you were promoting a collection of wedding hats, you could use several different photos to represent that concept.
Add text within the picture captions to promote textual content inside those sections.
Define rules and guidelines so that all of your images have related styles. Something like “all caps set at 16px/20px” or “images must be centered around a bold title”.
These things don’t necessarily mean anything to someone who can create something from scratch, but it does make it much easier when trying to look professional.
There are many services that make it easy to shorten urls. But there’s a big difference between making something easier and not having to use another resource at all.
Making your own short version of a url is a great way to save time, but you have to remember one key rule – the longer the original url was meant to be used, the shorter the shortened one should be.
Search engines will love you for this trick! Plus you can avoid extra clicks by encouraging users to buy or subscribe to your content after they visit your website.
Another benefit of using custom urls is that you get more control over your marketing messages. No one likes getting spam notifications when they log in to their account. Or when someone shares a link to an article written about them without providing any additional information.
By creating personalized urls, people feel much more comfortable clicking on links to access your content. It also helps attract visitors to stay on your site longer and write a comment under your articles (if you give them permission).
The most important thing that can help your website get ranked is the number of keywords contained within your site’s web address.
The more unique words you use, the better. While having lots of pages with few visitors is nice, it doesn’t do much for ranking.
Most search engines try to find one page that’s really popular by linking to it, but don’t make this page the only landing spot. Search engines want diversity; not everyone likes visiting one big hit piece of content.
Search engines are hungry for new content, and they like small blogs very much. If you have 100 pages of content, there’s a chance someone has never heard of them before.
But if you create five different, high-quality articles based on well-researched topics and put those up over time, people will begin to discover your work through browsing alerts (which we discuss below) or via friends who know about your work. Then they’ll ask questions based on their interest in what you write about.
Your goal should be to cultivate a healthy connection with readers and provide quality information above anything else.