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How To Apply Marketing Principles To A Job Search

Think about your audience

how to apply marketing principles to a job search

Who are you trying to attract? Someone with your background or experience is probably using the same approach they had for years. However, reaching out to people who don’t feel like they have something in common can be difficult.

If you want to go after what you want, work on being one-of-one with other people. Build trust within individual teams and organizations by being friendly and helpful.

And finally, reach out to others based on how you know them; their email address or phone number. Most professionals take networking more seriously than most people realize.

Network events can be expensive (and time consuming) if you have no idea where to start. Making a list of contacts you have now will help you get started fast.

That way you can focus on making connections and developing relationships. Help others connect to you through social media or give talks that demonstrate your knowledge of the field.

Put in the work today so you won’t have to put in the hard work tomorrow.

Find out what their problems are

how to apply marketing principles to a job search

There’s no better place to start than by figuring out what the company sees as its biggest problem, which is your opportunity if you accept it.

By taking the time to understand the competition, you can offer them a sound strategy for dealing with it.

What do they currently use to solve the problem? What other solutions are there? Then how will you improve things? By being aware of where the companies are coming from, you can more easily make suggestions on how to help them move forward.

These questions can be used to determine what strategies you can implement into their marketing campaign to help them come up with ideas that work.

What action are they taking?

how to apply marketing principles to a job search

One way to look at marketing is it gives you an outside perspective on your behavior as a consumer. By knowing that you are being sold something, you can check to make sure that what you are doing is leading to a purchase.

For example, someone who isn’t paying attention may think they are buying information when they sign up for a newsletter or service, but if they aren’t able to complete the transaction (i.e. they don’t buy anything) then they weren’t really purchasing anything.

Marketing is designed to lead them to want whatever you have.. If you are looking for a job, you need to understand that too. You will never be satisfied with just having a job; you need to feel like you are always pursuing your dreams.

That sense of pursuit can come from the effort you put into finding a new position. However, it can also be brought by understanding that there are several steps to completing any task.

There are some pitfalls to avoid when applying marketing principles to a job search. Not focusing enough on the here and now leads to dissatisfaction in the future, which could affect your employment prospects.

Who is my customer?

how to apply marketing principles to a job search

The answer to this question is simple – you are!

You are your own marketer, publisher and product developer. You be what you want people to believe about you.

You are the brand that sells yourself. Every time you do something creative or unique, you have to ask yourself if others will approve of it or not.

If they don’t like it, then don’t do it. That is your right and responsibility as a person who cares about how other view you.

Do things that are true to you and deliver them with excellence. Then people will trust you and enjoy listening to what you have to say.

Think about how you can combine your uniqueness with passion to create a lifestyle business or brand.

Or perhaps you are looking for a job. People know you as an experienced employee so why not sell your skills and qualifications? Why not get out there and advertise?

The only difference between someone else selling their work and you selling yours is personal investment. Understand what you want to achieve and use all the resources available to you to help reach your goal.

Consistency is everything. If you tell me you’re going to do something and you aren’t committed enough to make it happen, I wouldn’t trust you to do anything otherwise.

Life is too short to waste any part of your life doing nothing more than talking about it. Life is too

Where can I reach them?

how to apply marketing principles to a job search

Social media is one of the best (and often overlooked) places to promote yourself while searching for a job.

You can connect with other people in your field, learn about new ideas, stay up-to-date on topics that are important to you, and build trust among others.

With social media, there’s no single place where you have to “connect every time” you want to communicate with someone.

Instead, you will usually only need to create an account to connect with someone once. From then on, they will always be showing up when you open Facebook or Twitter.

Your business also has a growing online presence through blogs and websites. You can set up accounts on these sites, and interact with users who share similar interests to yours.

These are free ways to gain exposure for your brand and services. But don’t make the mistake of thinking that you have to pay money to advertise anywhere else! Your friends may tell you something like, “Ah just saw your tweet about opening a franchise location in Mexico. What’s the price tag?”

That means they know how much it costs to put out a message. For less than half a dollar, you can use tools such as Snapchat to send messages between six and fourteen characters to their subscribers.

Messaging apps work very similarly to email programs. The more times you stop into a store to buy things

First thing you need to do is find out more about your prospects

Once you’ve identified someone as a prospect, it becomes even harder to win them over because they will know that you are trying to sell them something.

There are two ways of winning people over : 1) be excellent at what you do 2) provide tremendous value to them.

In exchange for their time and effort, you must offer things such as valuable content, tips or tools, a sense of trust, or other advantages.

It may seem like no matter how hard you work, results don’t come easily. But there are steps you can take to make marketing yourself easier.

Become an expert in your field

Take one step at a time. You may have several years before you become an expert, but it should not stop there.

You should continuously update your knowledge of your industry and its trends by reading publications, attending events, listening to talks and signing up for workshops and training sessions.

Research, research, research… It’s impossible to keep track of all those topics if you don’t spend any time doing it.

And lastly, never forget to measure everything!

Ask yourself better questions

how to apply marketing principles to a job search

Throughout your job search, you’ll be asked many questions. Most of them are never answered directly — instead they reveal what the interviewer is looking for.

For example, why did you leave your last position? Because I was unhappy there.

What does that mean? It depends on who you ask. If it was an exciting situation where creativity is encouraged, then that’s one answer.

If it was a regular nine-to-five office environment where individual contributions are less important than their collective value, then that might be another answer.

In my opinion, those were two very different positions with two very different answers.

I believe the question “Why do you want to change jobs?” would have given me a much more interesting answer.

Be timely

how to apply marketing principles to a job search

“Time” is one of those words that can use some clarification. Depending on how it is used, its meaning can change significantly.

To understand what I mean, let’s look at an example. Suppose you are planning to go out for dinner tonight. You might say, “I’m going to try to make this weekend.” Or you could say, “I just found out there will be a show here on Sunday night, so I’ll see if I can get tickets.” In the first case, you probably don’t think anything of it. In fact, I may have planned to go out every day this week, but now I seem to remember we’re going to take my son to his skating class today after all.

In the second case, you would likely assume something very different – that you were going to attend the event no matter what. Even if you already had plans, you would still try to secure tickets. After all, nothing says commitment like buying tickets for someone else.

That’s why saying you’re going to do something is different from telling people that you’ll try to do something. The latter implies that whatever you decide to do afterward won’t really matter anyway. It puts responsibility upon yourself for not doing what you said you were going to do.

Moreover, by staying committed to your promises

Offer solutions

how to apply marketing principles to a job search

As we’ve discussed, marketing is about offering solutions for people’s problems. Consumers don’t want a product; they want to solve a problem.

If you understand this concept, then your marketing efforts should be geared more towards solving a person’s problem rather than asking questions or promoting self-interest.

This will allow them to find their solution elsewhere (probably yours).

In order to successfully market yourself, first define the type of problem that you are trying to solve. Then, offer solutions to those issues.

You could provide help in specific fields, make things easier, reduce stress, etc. Keep in mind that not every problem can have an easy fix. You may need to address several issues at once.

The key is to look at everything as a potential customer and see what they would say if they had the issue you are selling.

About The Author

Juice Staff Writer
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