How To Build A Digital Marketing Strategy

A well-defined digital marketing strategy is an integral part of any successful business. Most businesses that survive more than a year these days depend heavily on their online presence, so why would you want to start working on your social media profiles or research new strategies if you don’t have one already?

It can be tricky figuring out what parts of the strategy you should focus on, though. Too much of anything can become tedious, so it's important to know when to shift priorities and how to use your time efficiently. This article will help you do just that! Read on for our top tips.

Make it a series of tips

how to build a digital marketing strategy

As mentioned earlier, creating a digital marketing strategy is not a one-and-done activity. You will be re-doing parts of this every month or even weekly!

That’s why it’s important to keep things organized. Use bullet points to help you organize and connect all of the pieces of your current plan as well as future plans.

When planning out how to build a digital marketing strategy, start with the main goal and work from there.

Here, the main goal is growing your business so that you can achieve your bigger goals.

This could mean growing traffic to your site, boosting engagement on social media, finding new ways to make money online, etc. All of these activities contribute to growth.

Inject humor

how to build a digital marketing strategy

Having fun with marketing is a great way to gain attention and engagement. Focusing on humorous content or messages can be striking, creative, and powerful.

The trick is to use humor in ways that are meaningful and add value to your message. If you’re looking for some tips, check out our article here on 30 Ways To Use Humor Effectively.

Using humor as part of your digital media strategy will help get others engaged, give them a sense of confidence in you, and it may even boost your own self-confidence!

It takes a lot of effort to achieve success in business, so don’t forget to have fun while you're working towards your goal. It'll make time go by much faster and you'll enjoy yourself more.

Provide links to resources

how to build a digital marketing strategy

Now that you have an idea of what areas you want to focus on, it is time to start figuring out how to implement them into your business.

First things first, you will need to determine where to get started with digital marketing. There are many ways to begin including buying a pre-made solution, creating your own website or using a free tool to test out your social media accounts.

There are also plenty of online courses and tutorials available to help you learn new skills from home. Finding the right balance of starting at the right level and investing in appropriate levels of education is important so do not hesitate to look around for recommendations!

Whatever route you choose to take, make sure to invest in the necessary materials to succeed.

Create an action plan

how to build a digital marketing strategy

Now that you have determined your marketing priorities, it is time to create an action plan! What this means is determining which of your strategies will be used at what times. For example, if one of your top priorities is growing your online presence through social media sites, then these must be part of your daily routine.

You can make your life even more efficient by using a tool such as HootSuite to manage all of your accounts. This way, you do not need to go in manually – everything is already organized for you!

By doing this, you will also save time because you will be able to see all of your posts at once instead of having to scroll back up to look.

Another important thing to remember when creating your digital marketing strategy is to keep testing new things out. Try different types of content, mix and match advertising platforms, find ways to improve your SEO, and so on.

Test your website

how to build a digital marketing strategy

The first step in developing any kind of marketing strategy is testing your site!

This means making sure that you have all of the pieces, that the settings are correct, and that it’s easy to use. You should also make sure that everything looks good and that nothing seems difficult or confusing to navigate through.

Your users matter – how their experience will be depends mostly on two things: how well designed your site is and whether there are clear indicators as to what you can do next.

If possible, try using the same browser and device as yours would be used so that you get an accurate representation.

The best way to test your site is by going onto another site where you know there are no restrictions (for example, Google) and seeing how your site compares.

You could also run some tests for other sites to see how they compare for yourself. That way you won’t need to rely on third party websites like Google to determine if your site works.

Review your website for quality

how to build a digital marketing strategy

It’s hard to know where to start when it comes to digital marketing strategies, but one of the first things you should do is review your current site.

Are people leaving your site without doing anything? If so, then there must be something about the experience that they are getting that makes them feel like they needed to leave quickly.

Review your website for accuracy

This is one of the most important things you can do before starting to develop your digital marketing strategy. Make sure that everything about your site functions properly, from how easy it is to navigate to whether there are errors when loading or displaying pages.

If something looks wrong, change it! Sometimes, people edit pictures or videos on sites like YouTube then have to re-upload them due to an error showing up. If this happens, your reader will see the incorrect picture or video instead of the updated one!

This could be because someone else edited the content at a later date, making their work go unseen. There may also be some copyright issues with what they posted so yours get deleted as well.

We’ve all been in situations where we try to access a page and nothing loads (or lots of weird things load). It could be due to poor internet connectivity or a browser caching issue which means it has stored the previous version rather than reloading the new one.

Create content

how to build a digital marketing strategy

A well-crafted digital marketing strategy doesn’t exist without content! Creating engaging, high quality content is an integral part of most successful online marketers’ strategies.

Your website or business should have at least one piece of content every week. This can be a short article or notes about the products and services you offer, an interesting diary entry, or even a video talking about your company and what you do.

Content comes in many forms — writing, photography, videos, graphics, interactive tools like quizzes or games …the possibilities are endless!

Knowing how to write for different audiences is a great way to start creating content. You don’t need special training to do this, but by keeping up with related blogs and news stories, as well as listening to podcasts, you’ll get some good tips.

About The Author

Tiara Ogabang
Tiara Joan Ogabang is a talented content writer and marketing expert, currently working for the innovative company With a passion for writing and a keen eye for detail, Tiara has quickly become an integral part of the team, helping to drive engagement and build brand awareness through her creative and engaging content.
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