How To Build Your Social Media Marketing Strategy

When it comes to social media marketing, there are so many different strategies you can use to spread your message and influence others. It is very difficult to make sure all of the pieces fit together unless you have them in place already!

In this article, we will go over some easy ways to start building your social media strategy. We will talk about what tools you need to get organized, how to choose between having a business or personal profile, and what kind of profiles you should have.

Once everything is ready, we will discuss how to pick your niche and which platforms are best for yours. By now, you will know the importance of making a good first impression through the right branding and content.

We will also take a look at some sneaky ways to boost engagement with the help of special features. Last, we will review some common types of accounts and why they are important to have.

Narrow down your objectives to 1-2

how to build your social media marketing strategy

Now that you have a general idea of what types of social media marketing strategies work for you, it’s time to think about narrowing down your SMM (social media management) goals.

Most people start planning their social media strategy from the broad side — “We will use Twitter to promote our company!” or “I will create some Facebook groups to get more business!”

But then they get stuck because they don’t know where to begin.

They spend hours brainstorming and creating all sorts of great campaigns, but nothing ever comes to fruition. Why? Because they didn’t define their goal properly.

If you want to see success with your social media marketing, you need to pick one thing you want to achieve and make it very specific.

Your social media marketing campaign should be focused on just one main objective. This removes distractions that could prevent you from achieving your overall goal.

Develop your theme for your blog post

how to build your social media marketing strategy

Now that you have chosen a platform, got all of your equipment, and gathered some inspiration, it is time to develop your social media marketing strategy!

Your style will play an important part in how people perceive your brand and what messages they get about you. If you are not sure who you are as person or what you want your business to represent, then chances are there is no strong message attached to your content or pictures.

When creating your tone and theme, consider what area of the industry you are in, what products and services you offer, and what subjects matter to you.

Think about it – why do you read blogs? To learn more about life and the universe, or to enjoy funny stories.

A lot of businesses use blogging as a way to promote their product or service. But what kind of content does yours produce?

You would like to think that every business has settled on developing quality content that teaches readers something new or inspires them to buy something, but this is very hard to achieve without proper planning and effort.

Conversationalist brands know that having fun with yourself and others is a key component in growing connections. They create engaging written and visual content to showcase their creativity and knowledge.

Outline the blog post based on the theme

how to build your social media marketing strategy

The first step in building your social media marketing strategy is deciding what types of content you want to create. What types of posts do you want to make?

You can choose from three different type of posts, according to our topic today! They are: video posts, article/blog post drafts, and live stream videos.

A video post is an interactive way to share information. You can include still pictures or even some voice-over narration while presenting the information. This style of posting is very popular online and is seen as more professional than just sharing a short link with a picture.

Article/blog post draft: this type of post is similar to writing a normal essay except it is shorter. These could be about anything, such as how to improve your social media presence, tips for improving your mood, or even something related to the blog series we’re doing here at A Better Me!.

Live streaming: this type of post allows you to broadcast yourself directly through the app or platform that you use to access social media. By broadcasting, I mean letting others watch you talk, answer questions, do giveaways, etc.

Write the blog post

how to build your social media marketing strategy

Writing is one of the most universal languages in the world. In fact, it’s so universal that you don’t even have to speak any other language to write in another language!

This makes sense because writing is just thinking or communicating through expression instead of words.

So while speaking someone else's language might take some work, writing isn't quite as hard since you're already using your own language.

Written communication can be much more efficient and effective than spoken communication due to the way people process information via text.

There are many ways written media can help boost your social media marketing strategies, suchas by helping you connect with others, enhancing your image/branding, providing you with knowledge, and creating conversations.

Reading is one of the best ways to consume content on your smartphone, computer, tablet, and TV. Reading is also a great way to focus on self-improvement and education.

You should consider reading at least 20 minutes per day, preferably longer. And definitely try reading something every day to reap the benefits.

Here are some tips for how to build your read collection.

Promote your blog post

how to build your social media marketing strategy

After you have done all of the above, it is time to actually promote your social media strategy. Once again, there are many ways to do this!

Start off by creating content for your website or blog. Write about things that matter to you and create quality content people will want to read. Then, start sharing these articles via social media sites such as Twitter, Facebook, and Pinterest.

By doing this, you will be helping to spread awareness of your site, which can lead to more traffic and followers. You may also gain new followers through the various platforms you use.

This does not mean just posting about your site every minute though! Spread out your posts so people do not get sick of them.

Gain social media followers

how to build your social media marketing strategy

Even if you have a solid marketing strategy already, it is still important to grow your audience. You can do this by directly asking people to follow you on all of your platforms or through creating content that attracts new viewers.

By having more people look at your business, it increases exposure and visibility for yours and yourself as an entrepreneur.

It also creates opportunities to make money, whether it be through advertising revenue or through sponsorships. Many large companies use Twitter and other social media sites to find out more about a product before investing in them.

By offering sponsored tweets or ads, they are giving you free advertisement space with the hope that you will purchase their products later.

Interacting with others on social media sites is another way to gain new followers. If you create engaging posts, hopefully someone else will notice and want to join you to talk about the same things.

Grow your email list

how to build your social media marketing strategy

Having a large audience of followers on social media sites is not enough if you do not know how to use that information.

As we discussed before, keeping in touch with your audience is one of the most important things you can do as an entrepreneur or marketer. But what kind of content should you share with your audience?

You must figure out how to develop your online presence so that it fits your own style and brand. This means finding the right balance between business and personal.

Your personality will come through when posting pictures and videos. People will feel more connected to you and your company when they see this.

Treat yourself like a professional who cares about his/her field and self-improvement. Share tips and tricks for improving your career and educating the public.

Don’t be shy! Posting educational content is a great way to connect with your audience while promoting your products.

Grow your audience by offering them something valuable.

Make a marketing plan

how to build your social media marketing strategy

Building your social media strategy is not an event that happens once a month for a few weeks and then you’re done! You will be changing, editing, and revising this plan throughout the life of your business.

This can make strategizing difficult because it is hard to know when your plan is no longer working and needs to be changed.

The best way to handle this is by making a new plan every six months. When your current plan isn’t producing results, you can add new components into the mix or take things away if they are proving to be too costly.

Your goal at each six-month interval should be to reevaluate whether your strategies are effective and need tweaking, or if something new would be more productive.

General tips: Keep track of everything in a spreadsheet or online tool. This makes it easy to organize and sort through all of the data.

By doing this regularly, you will have much better success in developing your own personal strategies.

About The Author

Tiara Ogabang
Tiara Joan Ogabang is a talented content writer and marketing expert, currently working for the innovative company With a passion for writing and a keen eye for detail, Tiara has quickly become an integral part of the team, helping to drive engagement and build brand awareness through her creative and engaging content.
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