How To Create A Simple Business Logo

Creating your business’s identity or logo is one of the most important things you will do for your brand. A well-designed logo sets an initial tone for your company that people can sense immediately.

It also creates a visual link between you and your audience, making it easier for them to connect with you. When creating a new logo, try to go beyond just adding pretty shapes to make it look good.

Instead, focus more on establishing strong relationships among colors, lines, textures, and shape. Your audience will notice these details and associate them with your company. If you are having trouble choosing which style to use, choose one you like and then take some time to see how it fits with your message and branding goals.

In this article, we will discuss some easy ways to create a simple business logo using only software programs such as Photoshop, Illustrator, or InDesign. There are no limits to what types of logos you can create with these apps! Keep reading to learn more about designing your own logo.

Then, you need to choose a logo design theme

how to create a simple business logo

Now that your business name and model are set, it is time to pick your logotype or business symbol. This will be the basis for all of your marketing materials like websites, flyers, social media profiles, etc.

The first thing you should do is determine what kind of image you want to convey with your branding. Is your goal to draw in customers, make people aware of your services, create perception about yourself, or all of these?

You can use color theory to find your ideal colors and apply them to your logos. For example, red is considered an aggressive color so using this as part of your logo would probably not appeal to many buyers.

On the other hand, green is known as a friendly hue which could work well if you are looking to invite more interactions and connect with others. You can also consider studying classic styles and seeing how they used colors in decorations and illustrations to get inspiration from.

Next, you need to choose a logo type

how to create a simple business logo

Having a business logo is very important. You will want to make sure that your logo makes an impression and stands out. There are three main types of business logos: monogram or logotype (also called signature style), cartoon, and illustrative or graphic design.

You can use all three in your business’s logo! Most people start with a logotype then add some decorations to create their final logo. It does not matter which one you pick, but do try to match them up with your company name and brand identity.

And remember, just because someone else has done it before doesn’t mean it's the best way to go about things.

Create a unique logo concept

how to create a simple business logo

Now that you have your business name, you can begin creating your company’s identity or log! While some may call it branding, I like to refer to it as developing an image or a signature style.

Your business logo is something very close to your brand so to speak. It is what people see about you for the rest of your career! So, make sure it sets a strong impression.

After deciding how you want your business to look and being clear with who your target audience is, then it's time to create your business logo.

There are many ways to do this but we will go through one of the simplest first.

Know your audience

how to create a simple business logo

As we mentioned before, business logos are designed for an audience. They want to make sure their logo speaks directly to them – your potential customers.

As you create your new business logo, think about who will see it. Is this design appropriate for very casual audiences or more formal ones? Some examples of businesses with great logos is Subway, Target, or Chipotle. All have simple logos that look good.

They’re easy to recognize and understand without too much decoration. Decorations like fonts, colors, and shapes can be eliminated to focus on just the company name.

Businesses should always include their full name in their logos to emphasize what they sell. If yours is longer than five words, then break up the word into parts to match its length.

And remember, if you feel that a certain style does not fit your brand, go outside of the box and find something new! You do not need to stick to what has worked before unless you feel that is the best way to convey your message.

Reference images of brands you like

how to create a simple business logo

In order to create your own business logo, first you need to find an element in their branding that you love. You can do this by looking at their logos online and comparing them with yourself or others!

Grayscale versions are always easier to work with than color ones so if you see one set up like that, make a note to try it out when designing yours.

Once you have found something you love, then you can use that inspiration to draw some similar shapes or styles from it. For example, if they used rounded corners for their buttons, then you could as well!

Now that you know what kind of look you want to achieve, you can start creating your business logo. Your final logo should contain only three colors — sometimes referred to as a “tri-color” scheme — and be readable, identifiable and unique.

Ask friends for their opinion

how to create a simple business logo

It’s very common to look up how to do something online, but some people may not consider looking in outside sources as “practical” since you don’t know if what they suggest is simply beginner level material or if it is advanced that most people are no longer teaching.

By asking your colleagues, family members, and other individuals close to you whether there is anything about your business logo that you feel could be improved, you can get some great tips.

Some might even have ideas that are way beyond what you were thinking of doing with yours!

By taking time out of your day to ask around, you will definitely find something new to try out that is unique and special to you.

Brainstorm with your team

how to create a simple business logo

As mentioned earlier, creating a business logo is not an easy task! While having a clear understanding of what you want your business label to represent is important, making it popular is another challenge altogether.

Business logos are like books – some people can read them and get the message fast while others have to think about how they mean before agreeing or rejecting them.

This is why it is so crucial that you brainstorm your options with your team. You do not need to go in together on what style font your business uses nor does each person need to agree on what colors look best for it.

All of these things are individual decisions that separate successful businesses from run-of-the-mill ones.

After all, even though companies typically use their brands as a means to promote themselves, branding goes beyond just that. It is a tool to convey a mission, emphasize strengths, and create perception and trust.

It also shapes perceptions of who the company is and what they stand for. In this way, great logos make a big impact.

There are many ways to gather input for your business’s logo. Some of the most common include: talking with colleagues, other professionals, potential customers, and family members.

You will probably find that there are several ideas that seem interesting, but no one has ever seen or used done before.

Narrow down your choices

how to create a simple business logo

A business logo is one of the most important parts of your business’s brand. Not only does it tell people about you, what you stand for, and how well you are running your company, but it also shapes how others perceive your business.

When creating an initial business logo, the first thing you should do is make a list of all potential businesses like yours that have their own logos. You can search around online or use word-of-mouth to find out who they are and what kind of brands they create.

By looking at these other companies’ logos, you will be able to get some ideas for what types of styles and designs you would want to include in your own logo.

Also, don’t forget to consider whether you want your logo to be professional, playful, or both.

There are many free software and websites designed to help you develop your business logo.

About The Author

Tiara Ogabang
Tiara Joan Ogabang is a talented content writer and marketing expert, currently working for the innovative company With a passion for writing and a keen eye for detail, Tiara has quickly become an integral part of the team, helping to drive engagement and build brand awareness through her creative and engaging content.
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