Now that you have a basic idea of what you want to write about, it is time to find your audience. More specifically, you will need to figure out which group of people you would most like to talk to (your target market).
If you are still unsure about who you want to read your content, then you can also focus on producing similar content to existing publications or blogs in your field.
This way people can find your content via search engines.
However, there’s no point in reinventing the wheel; make sure you know your industry well enough to put together interesting topics that haven’t been covered before. You will also be able to provide helpful advice and tools that others cannot.
Now, let’s talk about why you should write your article carefully and make sure it is as clear as possible.
You want to have clarity in your writing, and clarity can be achieved by editing your work repeatedly until no grammatical errors or unclear sentences are left.
However, there's an easier way. You can use language software that checks spelling and grammar. Just upload your piece and within minutes, you will have a certificate telling people that you wrote the content.
And, if you live outside of the U.S., you can download a translation plugin and translate your content into your local language. By doing this, you keep your content global and accessible.
Of course, another easy option is to hire someone to write the article for you. Many freelance writers are professional copywriters who will work for pay online. They may take longer than necessary to complete the job, but they ensure that their articles are written properly from start to finish.
Don’t fall into the temptation of writing long paragraphs that take up space in your inbox. It is also not very professional, as it comes across as uneducated.
You want people to view you as an educated individual with good taste. Educated people usually have degrees from accredited schools.
Furthermore, you don’t need to know any things before you write them down. You can ask questions after you read something to make it more knowledgeable by adding “um” or “ah” at the end.
It makes it more believable when you query someone. For example, start with a simple question like, “which movie did you watch last night?” and then shift the answer to what they really wanted to say, which is, “I didn’t feel sleepy at all!”
Instead of asking follow-up questions, we get followed by answers. This creates even more uncertainty about how much they actually knew and believe there was more knowledge left to gain.
However, most importantly, keep everything short and simple because everyone has time only for short things. If you expect anyone to spend hours upon hours reading your email, you will become boring quickly.
Everyone has priorities in their life, and keeping people hanging around while you search for minutes here and there is not one of them.
Readers love examples. They make learning easier.
Give several examples in this way:
Color them appropriately (green for sales, orange for tips) so they attract the eye.
Place an example or two at the beginning of your article then move into the explanation.
End with another example for balance.
Using stories is also effective for communication. It makes it more personal.
Even if you don’t consider yourself a storyteller, you can tell stories with your words. You just need to be aware of your strengths and how to use them.
You will also need to understand your audience. Who are they? What do they know about me?
What interests them most?
What scares them most?
What issues or controversies are they already thinking about?
Figuring out what stories to tell and which voices to use is an art form. But with some practice, you can write a whole book using only stories.
And even if you don’t think you can, check out my article on How to Write a Storytelling Paragraph>
Writing an article that contains false information is never a good idea. Because you are trusting someone with your personal information, every word in the article has to be true.
If you make up something, people will find out and think less of you. Even if you intend to lead someone down the wrong path, they could eventually figure it out and come back later.
So always be honest throughout any process. If you say you’re going to do something, do it! You can still fib like a kid (but don’t go too far), but telling a lie is no joke.
It’s also very difficult to keep lying, so try to avoid that pattern altogether. It’s called deceitful dialogue because you’ll be trying to convince someone one thing while thinking/talking another.
You want everyone to believe what you're saying, even if you don't really mean it. So put yourself in their shoes-- how would you feel if these were things you said you were going to do or wanted to do?
That way you have an easier time writing articles that aren't full of lies.
Your first impulse might be to write your blog post or article and put it up there immediately. But that’s where good sense comes in, right?
Well, not if you want to do any copywriting for Amazon. You see, when I run into something that sounds interesting, I keep going until I’ve covered as much ground as possible.
That is, I make sure I have several drafts ready before I publish my work. Then, I write an updated version that focuses on getting people to click through from page one to page two.
I call this process “getting clicks.” By focusing on how to draw extra attention to yourself and your content, you can increase the chances of readers clicking along every step of the way.
Your content should be varied, but have an overall consistency. Inconsistency is what makes your content unique and readable; a lot of people will try to read the same thing because it’s new and different, instead of reading every single item in a category
If you only provide content for one topic, then that topic gets reviewed over and over (and over). You want all your topics to get at least some attention, otherwise your hard work won’t pay off.
Consistency is also how you build trust with your readers. They will expect certain elements in your content; if they don't find these things there, they may move on to someone who has.
These elements include both visual aspects (like layout) and verbal cues (such as keyword frequency in blogging posts), as well as actual text components (such as bullets and subheads).
All of these factors play into their ability to grasp information and make connections with them. Without each of these features, people will simply not engage with your content.
Your products and services are subject to review by customers who may or may not be loyal to you. To stay ahead of customer reviews and keep them from hurting your sales, focus on updating your content in the month before they go live.
For example, if a large number of your followers is likely to leave comments on new listings that feature your service or product, focus on getting these up as soon as possible.
The more established you are, the longer your content will remain online. You also want to make sure you have a way to capture user feedback so you can improve your content and delivery style.
Of course, you don’t need to create content immediately prior to releasing a listing. Focus on becoming an expert within 24 hours so you can start creating content with the hope that users will come back tomorrow.
That way, when people do decide to comment, it’ll be on their most recent purchase rather than something they saw years ago.