How To Do Linkedin Marketing Strategy

Doing linky list marketing is an excellent way to grow your LinkedIn profile and connect with other professionals. By creating content that people want to read, you’ll find yourself gaining new followers and establishing connections with others in your niche.

Linked-up individuals will often praise your writing or leadership qualities and help promote you as an individual or professional asset.

It’s also a great way to gain valuable insights from experienced members of the community. By asking questions and listening to their answers, you’ll learn more about the field you’re already involved in and possibly discover opportunities to contribute.

There are several different types of linky lists that can be done, so it doesn’t really matter which one you pick, just make sure it’s something you would like to do and that is aligned with your career goals.

Many online communities have free levels where you can test out doing some linkys before investing time into producing our own content.

Create engaging videos

how to do linkedin marketing strategy

A well designed video can do wonders for your business’s image. Not only does it create an eye-catching look, but it also attracts new viewers who would otherwise not engage with your content.

By creating engaging videos that appeal to your audience, you increase the chances of getting more interactions with your profile and other apps like LinkedIn.

There are many ways to create a video marketing campaign. Some of the most common strategies include filming yourself talking or interacting with something or someone else. This could be telling stories about your product or service, answering questions related to your field, or just giving a quick tip.

Telling a story is another way to use a video to get engagement. By incorporating storytelling into your videos, you give your viewer additional value by bringing in some element of narrative.

How to film your own videos is definitely a trick few have mastered. There are plenty of free software and tools to help you make your videos more professional looking. Most of these allow you to edit and publish directly from the app.

LinkedIn has its own set of guidelines and rules for what kind of content is allowed.

Encourage your audience to join your LinkedIn group

how to do linkedin marketing strategy

A few months ago, I mentioned that one of the best ways to connect with other professionals is through their professional networking site. One such site is LinkedIn. Who doesn’t know what a social media platform LinkedIn is? It’s kindoflike Facebook for business people.

You can create an account free here!

With over 200 million active users, it’s definitely not extinct. And although it was once considered more appropriate for only top executives and managers to use, it has now graduated into being a tool accessible to anyone.

By creating an account, you get the ability to add others as connections which helps promote you and them. You also have the option to update your profile and include additional information or “likes” (for example, if you like watching football, add some about your favorite team).

But aside from those basic functions, another way to utilize this powerful tool is to start a group. These groups are typically focused on things like sports, politics, religion, or whatever topic you are interested in sharing space with others on.

Connect with your audience on LinkedIn

how to do linkedin marketing strategy

After you have created an account for yourself on LinkedIn, the next step is to connect with other people. You can do this through creating or joining groups, posting comments and messages, and sharing articles and insights via their profile pages.

By connecting with others, you get more content and ideas that can help you achieve your business goals.

The hard part will be deciding how to spend your time. With there being almost one million professionals in LinkedIn now, it’s easy to feel overwhelmed.

That’s why it’s important to determine what types of posts are worth your time to produce and share.

Encourage your audience to share your content

how to do linkedin marketing strategy

A link is defined as something that directs someone else’s attention to another site or page. Almost every website has links to other sites, websites, social media pages, etc.

When you leave a comment on a blogs article or video, you are creating a link. When you like an article or video of theirs on their Facebook page, you are also linking!

By adding links to your own articles and videos, you can increase traffic to yourself and enhance your online presence.

You can do this by posting comments on related articles and posts, commenting on FB groups and pages, and writing reviews for them.

Encourage your audience to visit your website

A link from another site is a referral, or word of mouth marketing. When you have someone else tell their friends about you or what you offer, it becomes spread word media.

People are more likely to check out a product after being told about it by someone they trust. By investing in linking with other sites and sharing information, you’re creating opportunities for exposure and growth.

LinkedIN is an excellent way to do this. By adding links to your profile, you can gain new connections that may help your business in different ways.

For example, you might meet someone who could use your services, find employment using your skills, or collaborate on projects together.

Distribute your blog post on social media

how to do linkedin marketing strategy

Now that you have done some link-sharing, it is time to start thinking about how to spread your message even more.

One of the best ways to do this is to create an article and distribute it via LinkedIn. You can either share it directly in your own profile or use third party sites to share it for you.

By sharing this content on the platform with many people, it will reach a wide audience which may include potential clients and employers.

This will help you get more exposure for your business and increase your online visibility. It is also a great way to generate new leads and connect with other professionals in your field.

Tell your friends about your blog

how to do linkedin marketing strategy

Now that you have done some social media marketing, it is time to spread your message farther by telling people who are part of the same community as you whether it be through work or for leisure what services you offer and how they can use them!

If someone else has used your service in a way that helped them, tell them about it. If they didn’t find it helpful, tell them why not. Most importantly, be honest and direct!

This is an easy way to gain exposure for your business because most people trust other people’s recommendations. When others talk about a company, they usually say something like “I heard such and such professional did this thing for money” or “My friend paid so and so to do such and such, and it worked.”
You could probably take credit for those statements… but don’t forget to give credit where credit is due!

By adding links to their profiles, linkers get free advertising from you for no additional cost.

Join LinkedIn advertising campaigns

how to do linkedin marketing strategy

As mentioned before, linking your professional profile to social media sites like LinkedIn is one of the most powerful ways to promote your business. When investing in linkedin ads, make sure you are targeting appropriate audiences and advertisements.

There are two main types of linkedin ads that can be done- Business Sponsorships and Product Reviews. Both of these settings require you to own or work for a product or service in order to advertise it. By doing this, you will gain exposure for both yourself and the company!

Business sponsors allow you to add them as an connections which may help increase engagement and new contacts for your business. This is great way to boost your networking skills and grow your network!

For more information about linkedin ads, read our article on how to do linkedin marketing strategy.

About The Author

Tiara Ogabang
Tiara Joan Ogabang is a talented content writer and marketing expert, currently working for the innovative company With a passion for writing and a keen eye for detail, Tiara has quickly become an integral part of the team, helping to drive engagement and build brand awareness through her creative and engaging content.
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