How To Encourage Shopify Sales

Provide excellent customer service


Customers who shop on your website expect fast delivery, easy ordering, and good aftercare. If you manage their orders well, then they will also give you great reviews!

However, being popular does not mean you will make money. You can still lose customers due to bad shopping experience or poor service.

To keep them coming back, do everything you can to satisfy your current customers. Thank people who buy from you by sending friendly emails. Add new customers to your newsletter to stay in touch.

Give people what they want if you know how to work as a merchant and have some patience. People are pretty consistent in what they want; if it’s not what you think they want, they won’t be buying it.

Price your products reasonably

Perhaps one of the most important things you can do for your sales is to price your products reasonably. First, know that your prices will be what determines how much traffic you’ll get from people looking through their browsers.

If you set high prices, some people may not even look at your page because they don't want to pay that price.

Also, people tend to compare prices when they are shopping online. If you charge too much money, people might go around you instead to find a seller who won’t overcharge them.

Finally, if someone tries to buy something expensive from you, make sure you have an idea about how expensive it really is. It seems obvious, but people take risks sometimes and try to buy expensive items without thinking very hard about the cost.


Use promotional materials and discounts

Use promotional materials and discounts

The more promotional items you have about your business, the better. You can promote your deals using flyers or posters that are posted around the neighborhood, with Twitter and Facebook posts, or emails sent to customers and colleagues.

You can also give gifts for free. People like receiving things at weddings, holidays, and birthday times – they make us feel good!

People want to do business with you because they trust you and believe in what you say. An easy way to increase sales is by giving people reasons to trust you more.

Give people a reason to choose you over another company when they need something done. Tell them why other companies are not going to be helpful when it comes to their products and services.

Demonstrate how you can help them out so they can see that you’re willing to go the extra mile. Show them that you care enough to spend time doing good works without pushing your product or service.

These days, everyone seems to know someone who uses social media to connect with others, share ideas, and sell goods and services. If you don’t already have a presence there, you’re missing out. More and more businesses are adopting social media strategies today than ever before.

It’s still important to provide great quality content and deal's on people's favorite topics, but you should also explore your options to grow your audience via these mediums.

Respond quickly to comments and questions


Comments are an easy way to get in touch with your audience. They allow you to interact with your customers and see their answers.

Responding to comments is just good business etiquette, so don’t assume that people will comment if they aren’t interested in what you have to sell. People may comment back because they like something else you had to offer, or they wanted a recommendation for another product.

You can check out how to respond to comments here. There are many ways to do it, including clicking the star next to the comment at the bottom of each page, typing in “@here” (without the quotes) in the tweet box on the homepage, or using one of the methods listed in this article.

The quicker you answer comments, the more engaged your readers will be. This will make them feel more comfortable engaging with you and your content.

Answer questions customers ask you about

Answer questions customers ask you about

This is one of the most important things that new shop owners do, and it’s something that all sales people should be doing.

The owner or team behind the store will have many questions regarding product selection, ordering, pricing, etc. It is their job to know these answers, and it is your job to help them find the answer.

Some good questions to ask include:

What are your best selling products? What drew people to buy them?

How much do your average customer spend per purchase?

Are there any special offers for repeat buyers?

Why did previous clients hire you vs. other businesses? What steps can I take to offer my services at a higher price?

How can I improve my business process? Without improvement, you can become obsolete quickly.

These are just some examples, but with some basic research you can make sure you learn enough from others to be able to ask the right questions.

And while asking good questions is crucial, what matters more is how you deal with the ones you don’t feel confident answering.

If you don’t feel like you have the time to invest in learning all this technical information, then you may want to work as a professional consultant instead of working independently. Then also, consider starting a small company where you can employ someone to handle all the administrative tasks so you can focus on making sales.

Welcome returning customers

Welcome returning customers

The first step to encouraging sales is by welcoming returned buyers. If you have a loyalty program, use it! One of the most effective ways to encourage shoppers is by giving them discounts or rewards for every purchase they make.

It may seem simplistic, but this is one of the best ways to gain new followers and convert some lapsed fans into regular buyers.

Discounts are not only fun for consumers, but can also be an easy way to save money. Every time someone returns an item, the cost of that transaction (and the associated fees) is reduced to the price of the product.

For example, if you offer 10% off for return purchases, then that’s 70% off of retail prices.

Many stores utilize coupons as well to help people keep their spending under control. By providing both discounts and incentives, you can get your patrons to buy products they might otherwise never think of buying.

In addition to offering promotions, you can also highlight any specific benefits to return customers. These include things like a free delivery service or tax deductable amounts, which reduce the customer’s overall grocery bill.

Another thing you can do to increase sales is to promote ongoing shopping events in store. Let potential customers know about special offers and deals available through your website or social media accounts.

This helps build up traffic and can lead to frequent shopper behavior. With weekly specials, people will come back regularly and spend more money each trip.

Offer trial sizes

Offer trial sizes

The next time you are shopping in your favorite store, don’t just focus on the larger items; try buying smaller amounts for testing purposes. You may find that you like something bigger but it is still comfortable enough to buy in small quantities.

By having little portions of favorites available, you can give them a try without purchasing an entire item. This works well with consumables such as snacks or drinks. People also tend to be more willing to try products they didn’t know they were missing.

You should also put out plates when you have restaurants catering food. It gets people thinking about what they might want to eat and helps keep cookies and beverages from being spilled around the room.

It’s not very efficient, so only do this if there’s no other way to get people to talk about how much they love your product. Figure out whatever method is going to work best for you!

Send regular emails with coupons or deal alerts

Send regular emails with coupons or deal alerts

With every purchase, you have the ability to reach out to your customers and encourage them to buy more things. You can offer discounts, special offers, free deliveries, first-come, first-served items, and many other promotions.

You can also promote events happening in your store as well as posts about how much you loved doing something new. All of these strategies help boost sales for two reasons: people want to do business with you and they know that you are going to give them quality service.

More often than not, word of mouth is the best way to gain customers, but if there’s no one around who knows about your brand, let those buyers find you. By providing all the information needed to learn more about your company, others may decide to buy what you sell.

Keep an eye out for any opportunity to tell people more about your products and services. More opportunities mean more sales.

Accept credit card payments

Accept credit card payments

More and more retailers are turning to accepting online credit cards as a way of allowing customers to buy products from their smartphones or computers.

Not all companies allow this, so check with your favorite vendors to see if they accept credit cards. If not, you’ll have to find another way to process the payment.

You should also make sure that the company has a good reputation. It shouldn’t be hard to Google them to get an idea of how other people feel about them.

There is no one-size-fits-all solution when it comes to processing credit card payments, which is why it is best to use a plugin for WordPress.

These days, many businesses sell through third parties, such as You can set up these vendors to send you money via bank transfer or checking accounts.

However, you should keep in mind that some sales on Amazon may require you to collect paying information, like your name, phone number, and address.

To enable this, follow the steps below, according to their documentation.

Documentation: How to Manage Your Online Personal Information

About The Author

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