How to Find SEO Keywords for a Website

Everyone has heard of keywords. However, if you’re new to the whole SEO shebang, the exact term (keywords) might seem confusing at first. It’s mentioned countless times whenever SEO is the main point of the conversation, but what does it really mean?

Essentially, a keyword can be one of many words – the “many” words are now what we can refer to as “long-tail keywords.” Notice how when you go into a search engine to find something you’re looking for, you input a word or a phrase related to your main idea?

Well, that’s the simplest way to put it. Likewise, if the keywords searched match keywords from your website, your site is going to end up in the search results. This is typically how your website gets ranked online.

There are many factors affecting website ranking:

  • Quality
  • Performance
  • Relevance
  • Authority

This means you can’t just pick out the keywords you like, but you also need to consider a lot of things that can affect it.

Find an SEO expert to analyze your website

Man in black suit jacket using laptop beside a woman in beige blazer

In order to find out which keywords to use, you can ask your web developer to do keyword analysis. You can even do it yourself! There are some free tools available that will help you with this.

For example, there’s one developed by Moz that helps you find new terms to add to your content and see what else is out there on the Internet regarding search engines. Then, once you have a list of keywords, you can go back to your site and integrate those words into your content.

Find keyword tools online

student, typing, keyboard

There are many programs available online such as Google Analytics, Webmaster Tools published by Bing, and others.

For years now people have been buying relevant keywords promoting their products through ads or links. However, with the rise of app development platforms, it is becoming more challenging than ever to outrank popular apps in search engines.

The most common way to gain access to these keywords is via Google Universal Search. This tool searches multiple browsers including Chrome, Firefox, and Safari. To set up this program, you will need to enter your IP address followed by /search. Then, input your term followed by hit Enter/Return.

This will take you directly to the page containing results associated with that query (term). From here, you can then click onto any result, and it will bring you to its website equivalent to searching in Facebook.

If you want to go even further, there are some additional tools you can use like Monitor Web Searches which gives you real-time data about what terms are trending upward and downward. It also provides information about hot topics and profiled bloggers who are currently using those topics in their content.

Another good one to check out is Trending Topics. By creating an account, you will be able to see current trends being discussed on Twitter. You can then follow conversations to get insights into other people’s perceptions of issues and items.

Explore tools with a free trial period

Close up photography of woman sitting beside table while using macbook

Although most web hosts will provide you with keywords for free, there are several reasons why you should not use them:

  • Using keywords that work for others cannot get your site ranked if someone else has already used those same keywords.
  • Even if you do find a way to rank yourself in the search engines, then everyone is using the same word or phrase, which can hurt your ranking when people start searching for it.

The best way to see what works for you is by trying out different terms; however, if you know how to code HTML, you can create custom keyword titles, descriptions, and links. By having control over your own content, you’ll have more credibility as a business owner.

If you want to make sure you’re getting good results, try to focus on common mistakes made by new users. Then, try coming up with your own tips to help you improve. You may be able to adapt some of these strategies for other platforms like social media.

There are also paid services that offer keyword research tools. These tend to be very expensive, but they give you access to professional ratings and reviews. A few popular options include Google Ads Manager and WordStream Optimize.

Start putting in keywords

People working at the office

There are several ways to find keywords. You can use keyword research tools, put together your own list, or guess what terms people type into the search engine when they’re looking for something specific.

Once you have an idea of how many searches are being made per month using specific keywords, you can begin targeting these phrases more aggressively with SEO content such as blog posts.

It’s also important to keep in mind that not every person who performs a search substitutes “q=forache” with their query. People are pretty savvy about finding stuff related to what they want, so if you’ve got good content that explains why someone should buy from you instead of referring them to another site, this will help attract searchers who aren’t too sure of what they want.

Make sure it matches what your target market is searching

Photo of employees brainstorming together

There’s a good chance that you are already using search engines, whether you know it or not. Many people have become web-savvy, learning how to use search engines to find information and resources.

But did you know that you can make improvements to the way your website looks and functions? By making changes to your site, you can be more discoverable by users and help them navigate faster.

Likewise, helping visitors quickly get the info they need helps keep them coming back!

Search engine optimization (SEO) starts with giving websites great titles and descriptions that attract links. From there, the thinking behind SEO strategies comes into play.

You can work within your budget and create different pages with unique content such as articles and blogs, and you can place keywords in the page to increase its ranking.

For example, if you are selling pizza franchises, then your title might be something like “a winning franchise system.” On the other hand, if you are marketing products for consumers, then your title could be something like “top 10 dentist recommendations.”

Keywords allow professionals to describe their best product or service through specific words or phrases. Instead of saying “my company makes widgets,” you would say, “the top 3 things customers want from our widget company are loyalty, security, and efficiency.”

Keep an eye on your searches so you know which ones are worth boosting

Now that you have a firm grasp of the key search terms, it’s time to see how people search. There is almost always more than one way to do something, and there are many instances where multiple ways to do things can be considered “correct.”

If someone else performs a better or more efficient search than you, ask yourself if it would help you identify what they were searching for.

In this era of digital discovery, others may also find your work obsolete and optimize their own pages for the best search results.

By being aware of all these factors, you will not waste any time looking for other keywords while doing your SEO research.

Use Google Analytics to see how much traffic these terms are bringing you

Blue and green pie chart

When you use keywords in your web pages, you should watch to make sure they aren’t hurting your search engine rankings or page load times.

The first step is to go to Google Analytics. This is a free tool that will show you all of the blogs and websites that have links to your site.

You can also view reports showing keyword usage and the number of visits over time. More advanced users can create custom reports using filters and segments.

Google Analytics allows you to track visitors from hundreds of sources – not just major social media sites like Facebook and Twitter but community forums, bookmarking services, news outlets, and more.

Users can then set up different profiles to identify which sources mean nonreaders (those who read part of your content but don’t click through to read it in full form) and readers.

You can use this knowledge to help write more persuasive stories and pages that attract nonreaders and buyers.

List some tips below about picking suitable keywords

keywords letters, scrabble, word

Some people just don’t like looking through Google or another search engine. They will spend hours searching but can only find one or two things. This is because they are not very experienced at finding keywords.

A lot of people will use too many different keywords in their search. By using several characters, you end up with lots of results. But what good are all these results?

You want your page to have as few words as possible so that it is easy to read and makes sense. More importantly, you need unique content focused on someone specific, rather than multiple copies of the same topic spread out over various pages.

Consider this example: let’s say you built a web site dedicated to teaching people how to improve their reading speed. You then create a whole section explaining the health benefits of legumes.

After building healthy key phrases, you come up with keywords such as “legume helps reduce cholesterol,” “legume protects against cancer,” and “eat more beans,” among others.

How do you think other companies would view all those key phrases as SEO content? Would they consider adding those thousands-of-word variations to their website as well?

Probably not, because there’s a reason they aren’t getting any traffic. The problem is that nobody knows about them. There’s no dominant keyword for them to target.

And if there was, they probably wouldn’t be converting visitors into clients by wasting their time on adverts telling them to buy their product.

Advertise with keyphrases

Engineers designing app

In some cases, you may need to advertise your website using keyphrases instead of keywords. One example is when you are advertising a crime-scene cleanup business. Instead of trying to find words that describe your industry (e.g., “crime scene cleaning”), you would use phrases such as “best way to clean up a crime scene.”

These keyphrase ads typically come at a cost. However, there are free tools available that can help you find popular keyphrases. One tool called Wordstat Tools allows you to input various terms and see which ones have the most search volume.

Useful SEO tools to help you find the best keywords

Now that you know what to do to find they best keywords to rank up your website, it’s time to explore a couple of tools that can help you do the job better.

These tools will analyze and find topic ideas from search engines like Google, Bing, and Yahoo! With that said, here’s what you can use.


Ubersuggest is a brainchild of Neil Patel. Here’s what the tool offers:

  • Domain overview
  • Top SEO pages
  • Keyword suggestions
  • Content ideas
  • Backlink data

To better find profitable keywords, optimize your site, and track your progress, you can make use of the following:

  • Keyword discovery
  • Site audit
  • Daily rank tracking
  • Competitor analysis
  • Backlink data
  • Web projects

There’s more! Aside from these interesting features, Ubersuggest also prepared training and support to help you become more successful. This includes the following:

  • Course videos
  • Worksheets and templates
  • Q&A calls
  • Email support

If you want to try it out, they offer a 7-day free trial period. Prices for this tool starts at $12–$40 per month with a 70% savings. You can also opt for lifetime access that saves you 90% over time!

If you have more questions, their Frequently Asked Questions section on their website will surely tell you everything you need to know.

Long Tail Pro

With Long Tail Pro, you can discover the greatest keywords minutes and rank your website high in Google search results. It’s the most trusted tool for marketing professionals, SEO consultants, affiliate marketers, and agencies.

The app features the following products built to give you the best results:

  • Keyword research
  • SERP analysis
  • Rank tracker
  • Backlink analysis
  • Site audit

Monthly subscriptions are from $37 to $147, but you can save a lot more and get 4 months free for annual payments. These annual subscriptions cost around $297–$1177 a year.


According to satisfied users, SpyFu is a very user-friendly tool with overwhelming amounts of information you can use to improve your website ranking. For the last 16 years, SpyFu has made a lot of improvements and features that can increase your web traffic, track your keyword rankings, and allow you to have better connections.

Here’s what you can expect from SpyFu:

  • SEO
  • PPC
  • Competitive intel
  • Projects
  • Reports

Much like other tools, you can schedule a demo if you want to learn more about the ins and outs of SpyFu. Their packages range from $33 to $79 depending on the package and payment options.


At the moment, you might not think too much about keyword research and website rankings, but once your business starts to gain traction or you want to expand your reach further, you’ll surely wish you started doing keyword research as early as the planning stage of establishing your website.

Right now, make sure you’re doing everything you can to rank higher on Google because the Internet is always evolving and new things pop up left and right. Prioritize your website’s rankings as this will make your business more reliable to the public eye.

About The Author

Juice Staff Writer
Juice is a web app that harnesses the power of AI to generate awesome SEO-friendly content right on your website or e-commerce store. This powerful yet simple tool that enables you to easily and quickly generate content focused on your niche topic.
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